FOOT LOCKER, INC. NAMES FRANKLIN R. BRACKEN AS PRESIDENT
Rhea-AI Summary
Foot Locker (NYSE: FL) has appointed Franklin R. Bracken as President, effective immediately. Bracken, previously Executive Vice President and Chief Commercial Officer, will continue reporting to CEO Mary Dillon while overseeing global retail operations, merchandising, marketing, digital, loyalty, and real estate.
In his new role, Bracken will work with Dillon to accelerate the execution of the Lace Up Plan, the company's strategy focused on elevating omni-retail experience, enhancing productivity, and creating long-term shareholder value. Bracken brings nearly 30 years of experience in brand management, consulting, digital transformation, marketing, merchandising, and retail operations.
During his 15-year tenure at Foot Locker, Bracken has led several key initiatives, including the expansion of core banners, globalization of the Foot Locker brand, and revitalization of brand partnerships. He previously held senior management positions at The Coca-Cola Company, SABMiller, and PricewaterhouseCoopers.
Positive
- Appointment of experienced executive with 15-year company tenure to accelerate strategic initiatives
- Continued focus on omnichannel strategy and digital transformation
- Strong emphasis on brand partnerships and global expansion
Negative
- None.
News Market Reaction
On the day this news was published, FL declined 2.36%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
"We are delighted to recognize Frank's leadership and valuable contributions to Foot Locker, Inc. with this appointment," said Dillon. "Over his 15-year tenure, Frank has led several important initiatives across the business, including playing a critical role in the development and execution of our Lace Up Plan, building our brand partnerships, and advancing our omnichannel capabilities. I look forward to continuing to partner with him in his new role as we execute our strategies, further our significant progress in advancing the Lace Up Plan, and create sustained value for our stakeholders."
"It's an honor to be named President as we continue building on the momentum of our Lace Up Plan," said Bracken. "Looking ahead to the remainder of 2025 and beyond, we are well-positioned to accelerate our progress and deliver on our long-term operational and financial goals as we enter the next phase of execution. We remain committed to expanding sneaker culture and elevating the omnichannel experience for our customers and brand partners, and I'm confident our proven consumer-focused initiatives will further deepen customer engagement, strengthen our market position, and drive meaningful business results."
Bracken has nearly 30 years of experience in brand management, consulting, digital transformation, marketing, merchandising, and retail operations. He joined Foot Locker in 2010 and has held several senior leadership roles of increasing responsibility across the Company. During his tenure, Bracken has led the expansion and elevation of Foot Locker, Inc.'s core banners, the globalization of the Foot Locker brand with unified global standards, and the revitalization and diversification of its brand partnerships. He also spearheaded the Company's omnichannel strategy – advancing digital capabilities, modernizing stores, and transforming the customer experience through a consumer-first approach. Prior to Foot Locker, Inc., Bracken held senior management roles at The Coca-Cola Company, SABMiller, and began his career as a management consultant at PricewaterhouseCoopers.
Foot Locker Media Relations
Dana Yacyk, VP, Communications
mediarelations@footlocker.com
Foot Locker Investor Relations
Kate Fitzsimons, Senior Director, Investor Relations
ir@footlocker.com
ABOUT FOOT LOCKER, INC.
Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the "inner sneakerhead" in all of us. With approximately 2,400 retail stores in 26 countries across North America, Europe, Asia, Australia, and
Disclosure Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the federal securities laws. Other than statements of historical facts, all statements which address activities, events, or developments that Foot Locker, Inc. (the "Company") anticipates will or may occur in the future, including, but not limited to, such things as future strategic plans, financial objectives, financial outlook and other such matters, are forward-looking statements. These forward-looking statements are based on many assumptions and factors, which are detailed in the Company's filings with the U.S. Securities and Exchange Commission.
These forward-looking statements are based largely on our expectations and judgments and are subject to a number of risks and uncertainties, many of which are unforeseeable and beyond our control. For additional discussion regarding risks and uncertainties that may affect forward-looking statements, see "Risk Factors" disclosed in the Company's Annual Report on Form 10-K for the year ended February 3, 2024, filed on March 28, 2024, and subsequent filings. Any changes in such assumptions or factors could produce significantly different results. The Company undertakes no obligation to update the forward-looking statements, whether due to new information, future events, or otherwise.
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SOURCE Foot Locker, Inc.
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