Fold Survey Finds 60% of Consumers Are Interested in Gifting Bitcoin This Holiday Season
Fold (NASDAQ: FLD) released its 2025 Holiday Bitcoin Gifting Outlook reporting strong consumer interest and trust in regulated U.S. providers.
Rhea-AI Summary
Fold (NASDAQ: FLD) released its 2025 Holiday Bitcoin Gifting Outlook reporting strong consumer interest and trust in regulated U.S. providers. Key survey findings: 60% of U.S. respondents said they are interested in gifting bitcoin this holiday season, 62% said they trust crypto gift card products currently available, and 78% prefer a bitcoin gift card from a well-known, regulated U.S. financial institution.
The study is based on responses from 626 U.S. consumers collected in October–November 2025 and reflects self-reported attitudes toward gifting bitcoin.
Positive
- 60% of respondents interested in gifting bitcoin
- 78% prefer regulated U.S. financial institution gift cards
- 62% trust current crypto gift card products
- Sample size of 626 U.S. respondents collected Oct–Nov 2025
Negative
- 38% of respondents do not trust crypto gift card products
- Survey limited to 626 self-reported U.S. responses (generalizability limit)
Details
News Market Reaction – FLD
In the Dec 4 session, FLD declined 0.97%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
- Interested in gifting bitcoin
- 60%
- Share of surveyed consumers interested in gifting bitcoin in 2025 holidays
- Trust crypto gift cards
- 62%
- Respondents who trust crypto gift card products currently available online
- Prefer regulated providers
- 78%
- Respondents preferring bitcoin gift cards from well-known regulated U.S. financial firms
- Survey respondents
- 626
- Number of U.S. consumers surveyed in Oct–Nov 2025
- Minimum age
- 18 years
- All survey participants were at least 18 years old
Historical Context
-
Survey shows strong interest and trust in regulated bitcoin gifting.
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New affiliate program to drive Fold Bitcoin Gift Card sales.
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Nov 13
Coverage and metrics
- 24h Move
- -4.5%
Strong revenue growth, user metrics, and expanded credit facilities.
-
Q3 revenue growth, net income, and large bitcoin investment treasury.
-
Steak ’n Shake promotion giving customers $5 in bitcoin rewards.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
bitcoin technical
crypto gift card financial
AI-generated analysis. How Rhea-AI works. Not financial advice.
Interest in gifting bitcoin is high this holiday season, and consumers overwhelmingly prefer options from trusted, regulated U.S. financial brands
PHOENIX, Dec. 04, 2025 (GLOBE NEWSWIRE) -- Fold Holdings, Inc. (NASDAQ: FLD) (“Fold” or the “Company”), a bitcoin financial services company making it easy for individuals to earn, save, and spend bitcoin through everyday financial tools, today released new findings from its 2025 Holiday Bitcoin Gifting Outlook. The study reveals strong interest in gifting bitcoin this holiday season and a clear preference to use well-known, regulated U.S. financial brands they trust.
Bitcoin has become a unique store-of-value gift, one that fits naturally into the shift toward digital gifting and long-term value. According to the survey,
“This data confirms that bitcoin is entering a new phase of mainstream adoption. Consumers aren’t just curious anymore, they’re ready to give bitcoin in the same way they give gift cards or cash,” said Will Reeves, Chairman and CEO of Fold. “The fact that nearly eight in ten consumers prefer bitcoin gift cards from regulated U.S. financial institutions is a breakthrough signal for Fold. We’re watching trust reshape the bitcoin market in real time. Consumers are reorganizing around regulated providers and leaving unregulated players behind. We believe the 2025 holiday season will mark a historic inflection point, the moment regulated financial players like Fold become the primary gateway for mainstream bitcoin adoption.”
Key Findings from Fold’s 2025 Holiday Bitcoin Gifting Outlook
60% of respondents are interested in gifting bitcoin this holiday season.62% trust the crypto gift card products currently available online.78% say a crypto gift card from a well-known, regulated U.S. financial company is more appealing than one from a typical crypto company.
Methodology
The 2025 Holiday Bitcoin Gifting Outlook is based on responses from 626 U.S. consumers collected in October and November 2025 through a third-party survey panel. All participants were 18 years or older and represented a mix of genders, age groups, and geographic regions across the United States. Results reflect self-reported attitudes around bitcoin and how consumers plan to gift bitcoin during the holiday season.
About Fold
Fold (NASDAQ: FLD) is the first publicly traded bitcoin financial services company, making it easy for individuals and businesses to earn, save, and use bitcoin. With over 1,500 BTC in its treasury, Fold is at the forefront of integrating bitcoin into everyday financial experiences. Through innovative products like the Fold App, Fold Credit Card™, Fold Bitcoin Gift Card™, and Fold Debit Card™, the company is building the bridge between traditional finance and the bitcoin-powered future.
For investor inquiries, please contact:
Orange Group
Samir Jain, CFA
FoldIR@orangegroupadvisors.com
For media inquiries, please contact:
Jessica Starman, MBA
media@foldapp.com
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.