Husqvarna and Flex announce strategic partnership

Rhea-AI Summary

Husqvarna (NASDAQ: HSQVY) and Flex (NASDAQ: FLEX) have announced a strategic manufacturing partnership focused on the North American market. The collaboration aims to enhance Husqvarna's supply chain flexibility, efficiency, and time to market while expanding Flex's Lifestyle portfolio into outdoor and power equipment.

Under the agreement, Flex will provide supply chain and manufacturing services to Husqvarna, leveraging its vertically-integrated manufacturing capabilities, including metal fabrication, distribution, and aftermarket services in the U.S. Husqvarna will maintain its leadership in product innovation and design, while benefiting from Flex's 50+ years of experience in partnering with market-leading brands.

Positive

• Strategic expansion of Flex's Lifestyle portfolio into outdoor power equipment sector
• Strengthening of both companies' competitive position in the U.S. market
• Vertical integration opportunities through Flex's manufacturing and supply chain capabilities

Negative

• None.

News Market Reaction

+3.01%

1 alert

+3.01% News Effect

On the day this news was published, FLEX gained 3.01%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

• Husqvarna to enhance supply chain flexibility and efficiency and speed time to market
• Flex expands portfolio into outdoor and power equipment
• Partnership strengthens Husqvarna and Flex's competitiveness in the U.S.

CHARLOTTE, N.C. and AUSTIN, Texas, Feb. 4, 2025 /PRNewswire/ -- Today, Husqvarna (NASDAQ: HSQVY) and Flex (NASDAQ: FLEX) announced a strategic manufacturing partnership, which will enable Husqvarna to further enhance flexibility, efficiency, and time to market through Flex's strategic supply chain management solutions and expand Flex's Lifestyle portfolio into outdoor and power equipment.

As part of the agreement, Flex will provide supply chain and manufacturing services to Husqvarna for the North American market. This collaboration will better support Husqvarna's customer needs and position the company for long-term growth while leveraging Flex's supply chain, vertically-integrated manufacturing including metal fabrication, distribution and aftermarket expertise and services in the U.S.

Andreas Rangert, President of Husqvarna Forest & Garden North America shares, "This is an exciting step into Husqvarna's future. The joint agreement with Flex allows us to streamline business operations in North America and focus on our continued commitment to provide our customers with innovative, leading product solutions."

"This partnership with Husqvarna brings together a shared commitment to building high-quality products and marks a significant expansion for Flex's Lifestyle offerings," said Dennis Kirkpatrick, President, Lifestyle, Consumer Devices, and Core Industrial Businesses, Flex. "Aligned with our EMS + Products + Services strategy, we look forward to providing lifecycle services to Husqvarna and strengthening both organizations' competitiveness in the U.S."

Since 1689, Husqvarna has pioneered innovative technologies and lawncare solutions, becoming one of the world's leading outdoor power equipment brands. Husqvarna will continue to lead product innovation and design as Flex brings deep supply chain and manufacturing expertise and capabilities, drawing on 50+ years of experience partnering with market-leading brands.

About Husqvarna
Husqvarna, a brand within Husqvarna Group, is a market leader in innovative and high-quality products and services for shaping green spaces in parks, forests and gardens. Since 1689, Swedish-born Husqvarna has a strong focus on research and development and is a pioneer in robotic lawn mowers and chainsaws. Today, the product portfolio consists of the next generation of robotic mowers, riders, chainsaws and trimmers for professional as well as private use. Sustainable value creation, product innovation and digitalization remain important for the journey ahead. Husqvarna products are sold in more than 100 countries. Husqvarna Group, which also includes Gardena and Husqvarna Construction, has 13 800 employees around the world and net sales in 2023 amounted to SEK 53,3 billion.

About Flex Ltd.
Flex (Reg. No. 199002645H) is the manufacturing partner of choice that helps a diverse customer base design and build products that improve the world. Through the collective strength of a global workforce across 30 countries and responsible, sustainable operations, Flex delivers technology innovation, supply chain, and manufacturing solutions to diverse industries and end markets.

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SOURCE Husqvarna

FAQ

What are the main benefits of the Husqvarna-FLEX partnership announced in February 2025?

The partnership enhances Husqvarna's supply chain flexibility and efficiency while expanding FLEX's portfolio into outdoor and power equipment. It includes supply chain management, manufacturing services, and strengthens both companies' competitiveness in the U.S. market.

What services will FLEX provide to Husqvarna under the 2025 partnership agreement?

FLEX will provide supply chain and manufacturing services, including metal fabrication, distribution, and aftermarket services for Husqvarna's North American market operations.

How does the 2025 FLEX partnership affect Husqvarna's product development?

Husqvarna will continue to lead product innovation and design, while FLEX provides manufacturing and supply chain expertise based on its 50+ years of experience with market-leading brands.

What new market segment is FLEX entering through the Husqvarna partnership?

Through this partnership, FLEX is expanding its Lifestyle portfolio to include outdoor and power equipment manufacturing.