Dave's Killer Bread Expands Snack Line with National Launch of Organic Snack Bites

Rhea-AI Summary

Dave's Killer Bread, the leading organic bread brand, has announced the national launch of Organic Snack Bites. The new product line features six varieties of crunchy baked clusters in both savory and sweet flavors, crafted with organic nuts, seeds, and grains. The lineup includes Cinna Roll, PB & Chocolate, Honey Nut, Epic Everything™, Toasted Garlic, and Bold Buffalo varieties.

The Snack Bites are designed to be enjoyed alone or as toppings for salads, parfaits, and soups. Like all Dave's products, they are Certified USDA Organic, Non-GMO Project Verified, and free from artificial ingredients. The new products come in stand-up, resealable pouches priced at $6.99 each and are being distributed through Walmart, Walmart.com, Amazon, and grocery stores nationwide.

Positive

• Expansion into growing snack market segment with new product line
• National distribution secured through major retailers (Walmart, Amazon)
• Product aligns with premium organic positioning and clean label trends

Negative

• None.

Insights

Financial Analyst

Dave's Killer Bread's national launch of Organic Snack Bites represents a strategic expansion into the $31.5 billion U.S. snack market. This product line extension leverages the brand's established organic credentials and consumer trust to tap into the growing demand for healthier snacking options. The $6.99 price point positions these products in the premium segment, suggesting healthy margins while remaining competitive in the organic snack category.

The nationwide rollout through Walmart, Amazon and other grocery retailers indicates strong distribution capabilities and potential for significant revenue contribution. For Flowers Foods (FLO), which owns Dave's Killer Bread, this launch could drive incremental growth in their specialty foods segment, particularly important as consumers increasingly seek healthier, organic alternatives. The expansion into snacks diversifies revenue streams beyond traditional bread products, potentially improving overall margin profile.

Market Research Analyst

The timing of this launch aligns perfectly with current consumer trends showing strong preference for convenient, nutritious snacking options. The product's diverse flavor profile, spanning both sweet and savory options, maximizes market penetration potential. The resealable packaging format caters to the growing on-the-go snacking behavior, while the organic certification addresses the clean-label demands of health-conscious consumers.

Distribution through Walmart significantly expands accessibility, potentially reaching over 150 million weekly shoppers. The Amazon presence ensures strong digital retail coverage, important as e-commerce grocery sales continue to grow. Success in the snack category could strengthen Dave's Killer Bread's brand equity beyond bread, creating opportunities for further product extensions and market share gains in the broader healthy snacks category.

Crunchy baked clusters in six savory and sweet flavors pack whole-grain nutrition and bold taste into every bite

MILWAUKIE, Ore., Jan. 14, 2025 /PRNewswire/ -- Dave's Killer Bread®, the leading organic bread brand, is growing its on-the-go snack product line with the national launch of Organic Snack Bites. Each unique flavor combines the same whole grain nutrition and simple ingredients that consumers know and love from Dave's with a crunchy texture to meet current snacking desires.

Crafted with organic nuts, seeds, and grains for a satisfying crunch and flavor, the Snack Bites can be enjoyed on their own, or make for an exciting addition to salads, parfaits, and soups. Dave's is launching with six delicious varieties, offering both savory and sweet taste profiles:

• Cinna Roll Snack Bites feature organic chia seeds, pumpkin seeds and crisp brown rice, delivering a classic sweet cinnamon flavor.
• PB & Chocolate Snack Bites offer a salty-sweet bite with organic peanut butter, rolled oats, cocoa butter, quinoa flakes and sea salt.
• Honey Nut Snack Bites are packed with organic rolled oats, honey and dry roasted almonds, offering a lightly sweet bite packed with whole grains.
• Epic Everything™ Snack Bites contain crunchy bits of garlic and onion with organic pumpkin seeds, cashews, quinoa flakes and sunflower kernels.
• Toasted Garlic Snack Bites are toasted to flavor with garlicky organic rolled oats, poppy seeds, quinoa flakes and crisp brown rice.
• Bold Buffalo Snack Bites provide a tangy and savory bite made with organic cashews, pumpkin seeds, rolled oats and crisp brown rice.

"The positive response to our Snack and Protein Bars has confirmed that people crave snacks that balance nutrition with exceptional taste and texture," said Danielle Benjamin, Senior Director of Brand Management for Dave's Killer Bread. "We collaborated closely with our team to craft these one-of-a-kind Snack Bites -- perfectly portioned clusters packed with whole grains, a satisfying crunch and the bold flavors that offer our BreadHeads a unique and satisfying snacking experience."

Dave's nutritious bites join the brand's successful snack lineup of Organic Snack Bars and Amped-Up Organic Protein Bars, available nationwide. As with all Dave's Killer Bread products, Organic Snack Bites are Certified USDA Organic, Non-GMO Project Verified, and made without artificial ingredients, preservatives, colors, flavors, high fructose corn syrup, or bleached flour.

The stand-up, resealable pouches retail for $6.99 each and are now rolling out at Walmart, on Walmart.com, Amazon, and at grocery stores across the country. You can find exact locations on the Dave's Killer Bread store locator.

Hi-res Imagery Available via Dropbox
Credit: Dave's Killer Bread

About Dave's Killer Bread
Rocking the bread and snack aisles with delicious whole grains comes naturally to Dave's Killer Bread. First introduced at the Portland Farmers Market in 2005, it is now the nation's best-selling organic bread brand with widespread distribution across the U.S. and Canada. The flagship organic bread brand for Flowers Foods (NYSE: FLO), Dave's Killer Bread pioneered the organic seeded bread category and offers 33 varieties of whole grain organic bakery and snack products, all of which are certified USDA organic and Non-GMO Project Verified. In addition, Dave's Killer Bread is committed to Second Chance Employment (employing those with a criminal background), helping to transform lives through job opportunities. One in three employee-partners at its Oregon bakery have a criminal background. Learn more at daveskillerbread.com.

 

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SOURCE Flowers Bakeries, LLC

FAQ

What are the six flavors of Dave's Killer Bread's new Organic Snack Bites?

The six flavors are Cinna Roll, PB & Chocolate, Honey Nut, Epic Everything™, Toasted Garlic, and Bold Buffalo Snack Bites.

How much do Dave's Killer Bread Organic Snack Bites cost?

Dave's Killer Bread Organic Snack Bites retail for $6.99 per resealable pouch.

Where can I buy Dave's Killer Bread Organic Snack Bites?

The Snack Bites are available at Walmart stores, Walmart.com, Amazon, and grocery stores across the country.

Are Dave's Killer Bread Organic Snack Bites certified organic?

Yes, the Snack Bites are Certified USDA Organic and Non-GMO Project Verified.

What ingredients are used in Dave's Killer Bread Organic Snack Bites?

The Snack Bites are made with organic nuts, seeds, and grains, varying by flavor. They contain no artificial ingredients, preservatives, colors, flavors, high fructose corn syrup, or bleached flour.