Dave's Killer Bread launches new breakfast bars to 'Rock Your Reset'

Rhea-AI Summary

Dave's Killer Bread (FLO) on Jan. 6, 2026 launched an expanded snack portfolio as part of its annual Rock Your Reset campaign, adding organic breakfast bars, new protein and snack bars, and three savory snack bite cheeses.

Key product details: breakfast bars (Boomin' Blueberry Muffin, Strawberry Crumble, Apple Cinnamon Crisp) are USDA Organic and Non-GMO Project Verified, with 4 g fiber and 3 g protein and a suggested retail price starting at $5.99 for a 5-count multipack. Amped-Up protein bars (Double Chocolate Chunk, Chocolate Chip Cookie Dough) contain 10 g plant-based protein. Snack bites add Fiery Cheddar Jalapeño, Shreddin' Cheddar and Zesty Garlic Parm. A Rock Your Reset sweepstakes invites entries at daveskillerbread.com/reset.

Key Figures

Healthier eating resolutions 45% Americans resolving to eat healthier in 2026 (Statista)

Breakfast bar fiber 4 grams Fiber per Dave's Killer Bread breakfast bar

Breakfast bar protein 3 grams Protein per Dave's Killer Bread breakfast bar

Breakfast bars price $5.99 Starting price for 5-count multipack

Protein per bar 10 grams Plant-based protein in new Amped-Up protein bars

Daily Value protein 10% Daily Value represented by protein in bars

Market Reality Check

$10.79 Last Close

Volume Volume 7,006,687 is 1.84x the 20-day average of 3,809,668, indicating elevated trading activity before this news. high

Technical Shares trade below the 200-day moving average at 14.75, reflecting a longer-term downtrend.

Peers on Argus

FLO fell 4.36% while key packaged food peers were mixed: SMPL -3.04%, NOMD -0.74%, FRPT -0.13%, and CENT/CENTA up 0.88%/0.94%, suggesting more company-specific pressure than a broad sector move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Nov 17	Product launch	Positive	-2.8%	Launch of Supreme Sourdough organic loaf in select West Coast markets.
Nov 14	Dividend declaration	Positive	+0.0%	Quarterly dividend of $0.2475 per share, a 3.1% year-over-year increase.
Nov 06	Earnings results	Negative	-3.7%	Q3 2025 net income fell 39.2% despite 3.0% net sales growth.
Nov 04	Product relaunch	Positive	+1.3%	Nationwide return of Oats & Blues loaf and Thin-Sliced version for DKB.
Oct 22	Earnings scheduling	Neutral	+1.3%	Announcement of Q3 2025 earnings release and investor webcast timing.

Pattern Detected

FLO news tied to Dave’s Killer Bread product launches has often seen muted or negative next-day reactions, while dividend and neutral corporate updates have generally aligned with stable or positive price moves.

Recent Company History

Over the last few months, Flowers Foods has balanced brand innovation with financial pressure. Dave’s Killer Bread launches like Supreme Sourdough on Nov 17, 2025 and the Oats & Blues relaunch on Nov 4, 2025 focused on premium organic offerings but saw mixed price reactions. Core corporate updates included a $0.2475 quarterly dividend declared on Nov 14, 2025 and Q3 2025 results on Nov 6, 2025 with net sales of $1.227 billion but a 39.2% drop in net income to $39.5 million. Today’s snack-bar expansion continues the strategy of extending the DKB brand across categories.

Market Pulse Summary

This announcement continues Flowers Foods’ strategy of expanding Dave’s Killer Bread beyond loaves into higher-value snacks, adding organic breakfast bars, new protein and snack bar flavors, and savory snack bites. The products emphasize USDA Organic and Non-GMO Project Verified positioning, with features like 4 grams of fiber and 10 grams of plant-based protein. In context of prior DKB launches and recent financial results, investors may watch traction, pricing, and mix effects within the broader packaged foods portfolio over time.

Key Terms

usda organic regulatory

"these certified USDA Organic and Non-GMO Project Verified breakfast bars"

USDA Organic is a government-backed label that certifies food and farming practices meet specific standards for how crops are grown, animals are raised, and products are processed, without most synthetic pesticides, fertilizers, antibiotics or genetic engineering. For investors, the label acts like a trusted seal that can command higher prices, shape brand positioning and consumer demand, and introduce supply-chain or compliance risks if standards aren’t met.

non-gmo project verified regulatory

"certified USDA Organic and Non-GMO Project Verified breakfast bars feature"

A Non-GMO Project Verified label is a third-party certification showing a food or ingredient has been produced without genetically modified organisms and has passed the program’s supply-chain checks. For investors, it signals a product attribute that can boost consumer trust, justify premium pricing, and affect market access or sourcing costs much like an organic label influences demand and margins. It also highlights potential supply-chain complexity and reputational risk management.

plant-based protein medical

"have 10 grams of plant-based protein (10% Daily Value)"

Plant-based protein is protein derived from plants such as peas, soy, wheat, or algae used as an alternative to animal proteins in food products and supplements. Investors care because it represents a growing consumer market and supply chain shift—like betting on electric cars instead of gasoline ones—affecting sales trends, ingredient costs, manufacturing needs, and regulatory scrutiny for labeling and health claims.

AI-generated analysis. Not financial advice.

New flavors of organic protein bars, snack bars and snack bites also announced

MILWAUKIE, Ore., Jan. 6, 2026 /PRNewswire/ -- Dave's Killer Bread^®, the nation's No. 1 organic bread brand, is providing rock-solid support for New Year's resolutions with an updated portfolio of better-for-you food in early 2026. As part of its annual "Rock Your Reset" campaign, which encourages incorporating healthier choices, DKB is launching new organic breakfast bars and expanding its line of protein bars, snack bars and snack bites. According to Statista, 45% of Americans are resolving to eat healthier in 2026 — and DKB is here to help!

"Our new soft-baked breakfast bars are made with organic ingredients, and deliver the killer taste and texture people have come to expect from Dave's," said Danielle Benjamin, senior director, brand management at Dave's Killer Bread. "As with all DKB bread, bars and bites, you never have to compromise deliciousness to support a healthy lifestyle."

Breakfast Bars

Available in Boomin' Blueberry Muffin, Strawberry Crumble and Apple Cinnamon Crisp, these certified USDA Organic and Non-GMO Project Verified breakfast bars feature 4 grams of fiber and 3 grams of protein for a one-two punch of killer taste and nutrition. Baked with organic oats and fruits and drizzled with a sweet streusel topping, the new breakfast bars start at $5.99 for a 5-ct. multipack.

Protein and Snack Bars

Dave's Killer Bread is also leaning into snacking innovation with new flavors of its Amped-Up organic protein bars. Double Chocolate Chunk and Chocolate Chip Cookie Dough both have 10 grams of plant-based protein (10% Daily Value) and are chock-full of oats, chocolate chips and chocolate chunks. DKB is also rolling out two new varieties of organic snack bars: Crushin' Caramel Chocolate and Cravin' Chocolate Chip.

Snack Bites

In addition to bars, Dave's Killer Bread is expanding its savory Snack Bite line to introduce three new cheese varieties: Fiery Cheddar Jalapeño, Shreddin' Cheddar and Zesty Garlic Parm. The organic snack bites are crunchy bite-sized snacks made with real organic ingredients including real cheese, nuts, seeds and whole grains.

Rock Your Reset Sweepstakes

Beyond product innovation, DKB wants to help consumers reboot in January with a chance to win a prize that'll rock their whole year — a VIP concert prize pack. Consumers can enter the Rock Your Reset sweepstakes by visiting daveskillerbread.com/reset.

Dave's Killer Bread snacks and breads are available at participating retailers nationwide. Prices may vary by location.

About Dave's Killer Bread

Rocking the grocery store with delicious organic, non-GMO and whole grain products comes naturally to Dave's Killer Bread. First introduced at the Portland Farmers Market in 2005, it is the nation's No. 1 organic bread brand with widespread distribution across the U.S. The flagship organic bread brand for Flowers Foods (NYSE: FLO), Dave's Killer Bread pioneered the organic seeded bread category and offers 37 varieties of whole grain organic bakery and snack products, all of which are certified USDA organic and Non-GMO Project Verified. In addition, Dave's Killer Bread is committed to Second Chance Employment (employing those with a criminal background), helping to transform lives through job opportunities. One in three employee-partners at its Oregon bakery have a criminal background. Learn more at daveskillerbread.com.

Media Contact:
Taylor Castillejo
tcastillejo@tombras.com
865.257.0026

View original content to download multimedia:https://www.prnewswire.com/news-releases/daves-killer-bread-launches-new-breakfast-bars-to-rock-your-reset-302653010.html

SOURCE Dave's Killer Bread

FAQ

What new products did Dave's Killer Bread (FLO) announce on Jan. 6, 2026?

Dave's Killer Bread announced organic breakfast bars, new Amped-Up protein bar flavors, two organic snack bars, and three savory snack bite cheese varieties.

What are the nutrition and price details for Dave's Killer Bread breakfast bars (FLO)?

The breakfast bars are USDA Organic and Non-GMO Project Verified, contain 4 g fiber and 3 g protein, and start at $5.99 for a 5-count multipack.

How much protein is in the new Amped-Up bars from Dave's Killer Bread (FLO)?

The new Amped-Up flavors each contain 10 grams of plant-based protein.

Where can consumers enter the Rock Your Reset sweepstakes from Dave's Killer Bread (FLO)?

Consumers can enter the sweepstakes by visiting daveskillerbread.com/reset.

Which new savory Snack Bite varieties did Dave's Killer Bread (FLO) introduce?

The company introduced Fiery Cheddar Jalapeño, Shreddin' Cheddar and Zesty Garlic Parm snack bites.