FanDuel Casino Calls All Thrillionaires in New Brand Platform
FanDuel (NYSE:FLUT), North America's premier online gaming company, has launched a new creative platform called "Calling All Thrillionaires" for FanDuel Casino. The campaign, which went live on June 23, 2025, focuses on highlighting the thrilling experience and anticipation of playing on FanDuel Casino, particularly featuring the FanDuel Jackpots experience.
The campaign will be deployed across multiple channels including TV, digital, retail, radio, and OOH, initially targeting key markets in New Jersey, Pennsylvania, and Michigan. Two hero spots will be featured: "Mechanical Bulls" which launched in June, and "Haunted Home" scheduled for September release.
The initiative represents a strategic shift from traditional casino advertising that typically centers on offers, instead emphasizing the entertainment value and excitement of the FanDuel Casino experience. The campaign was developed in partnership with Orchard Creative, marking a new phase in FanDuel Casino's growth strategy.
["Strategic differentiation from competitors by focusing on experience rather than offers", "Multi-channel marketing campaign across major platforms", "Expansion in key markets (New Jersey, Pennsylvania, Michigan)", "Partnership with award-winning creative agency Orchard Creative"]FanDuel (NYSE:FLUT), la principale società di gioco online del Nord America, ha lanciato una nuova piattaforma creativa chiamata "Calling All Thrillionaires" per FanDuel Casino. La campagna, attiva dal 23 giugno 2025, si concentra sull'esperienza emozionante e sull'attesa di giocare su FanDuel Casino, con particolare attenzione all'esperienza FanDuel Jackpots.
La campagna sarà diffusa su più canali, tra cui TV, digitale, retail, radio e OOH, con una prima focalizzazione sui mercati chiave di New Jersey, Pennsylvania e Michigan. Saranno presentati due spot principali: "Mechanical Bulls", lanciato a giugno, e "Haunted Home", previsto per settembre.
L'iniziativa rappresenta un cambiamento strategico rispetto alla pubblicità tradizionale dei casinò, che solitamente si concentra sulle offerte, puntando invece sul valore di intrattenimento e sull'emozione dell'esperienza FanDuel Casino. La campagna è stata sviluppata in collaborazione con Orchard Creative, segnando una nuova fase nella strategia di crescita di FanDuel Casino.
FanDuel (NYSE:FLUT), la principal compañía de juegos en línea de Norteamérica, ha lanzado una nueva plataforma creativa llamada "Calling All Thrillionaires" para FanDuel Casino. La campaña, que comenzó el 23 de junio de 2025, se centra en resaltar la experiencia emocionante y la anticipación de jugar en FanDuel Casino, destacando especialmente la experiencia de FanDuel Jackpots.
La campaña se implementará en múltiples canales, incluyendo TV, digital, retail, radio y OOH, inicialmente enfocándose en los mercados clave de New Jersey, Pennsylvania y Michigan. Se presentarán dos spots principales: "Mechanical Bulls", lanzado en junio, y "Haunted Home", programado para septiembre.
La iniciativa representa un cambio estratégico respecto a la publicidad tradicional de casinos, que generalmente se centra en ofertas, poniendo énfasis en el valor de entretenimiento y la emoción de la experiencia FanDuel Casino. La campaña fue desarrollada en colaboración con Orchard Creative, marcando una nueva fase en la estrategia de crecimiento de FanDuel Casino.
FanDuel (NYSE:FLUT)는 북미 최고의 온라인 게임 회사로서 FanDuel 카지노를 위한 새로운 크리에이티브 플랫폼 "Calling All Thrillionaires"를 출시했습니다. 이 캠페인은 2025년 6월 23일에 시작되었으며, 특히 FanDuel 잭팟 경험을 중심으로 FanDuel 카지노에서의 짜릿한 경험과 기대감을 강조합니다.
이 캠페인은 TV, 디지털, 소매, 라디오, 옥외 광고(OOH) 등 다양한 채널을 통해 진행되며, 초기에는 뉴저지, 펜실베이니아, 미시간의 주요 시장을 타겟으로 합니다. 두 개의 주요 광고가 공개될 예정이며, 6월에 출시된 "Mechanical Bulls"와 9월에 공개 예정인 "Haunted Home"입니다.
이번 이니셔티브는 보통 프로모션 중심인 전통적인 카지노 광고와 달리 FanDuel 카지노 경험의 엔터테인먼트 가치와 흥분을 강조하는 전략적 전환을 의미합니다. 이 캠페인은 수상 경력에 빛나는 크리에이티브 에이전시 Orchard Creative와 협력하여 개발되었으며, FanDuel 카지노 성장 전략의 새로운 단계를 나타냅니다.
FanDuel (NYSE:FLUT), la principale société de jeux en ligne en Amérique du Nord, a lancé une nouvelle plateforme créative intitulée "Calling All Thrillionaires" pour FanDuel Casino. La campagne, lancée le 23 juin 2025, met en avant l'expérience palpitante et l'attente de jouer sur FanDuel Casino, en mettant particulièrement l'accent sur l'expérience FanDuel Jackpots.
La campagne sera déployée sur plusieurs canaux, notamment la télévision, le digital, le retail, la radio et l'affichage extérieur (OOH), en ciblant initialement les marchés clés de New Jersey, Pennsylvanie et Michigan. Deux spots principaux seront diffusés : "Mechanical Bulls", lancé en juin, et "Haunted Home", prévu pour septembre.
Cette initiative représente un changement stratégique par rapport à la publicité traditionnelle des casinos, qui se concentre généralement sur les offres, en mettant plutôt l'accent sur la valeur de divertissement et l'excitation de l'expérience FanDuel Casino. La campagne a été développée en partenariat avec Orchard Creative, marquant une nouvelle étape dans la stratégie de croissance de FanDuel Casino.
FanDuel (NYSE:FLUT), Nordamerikas führendes Online-Gaming-Unternehmen, hat eine neue kreative Plattform namens "Calling All Thrillionaires" für FanDuel Casino gestartet. Die Kampagne, die am 23. Juni 2025 live ging, hebt das spannende Erlebnis und die Vorfreude beim Spielen im FanDuel Casino hervor, insbesondere das FanDuel Jackpots-Erlebnis.
Die Kampagne wird über mehrere Kanäle ausgespielt, darunter TV, digital, Einzelhandel, Radio und Außenwerbung (OOH), mit anfänglichem Fokus auf die Schlüsselmärkte New Jersey, Pennsylvania und Michigan. Zwei Hauptspots werden gezeigt: "Mechanical Bulls", das im Juni gestartet wurde, und "Haunted Home", das für September geplant ist.
Die Initiative stellt eine strategische Abkehr von traditioneller Casino-Werbung dar, die sich meist auf Angebote konzentriert, und legt stattdessen den Fokus auf den Unterhaltungswert und die Spannung des FanDuel Casino-Erlebnisses. Die Kampagne wurde in Zusammenarbeit mit Orchard Creative entwickelt und markiert eine neue Phase in der Wachstumsstrategie von FanDuel Casino.
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FanDuel Casino's new creative platform "Calling All Thrillionaires" highlights the thrilling experience of playing on FanDuel Casino.
"Calling All Thrillionaires!" aims to elevate and set FanDuel Casino apart from the sea of online casino ads that focus on offers by showcasing the unique experience FanDuel Casino can provide. The campaign comes to life across TV, OLV, paid social and digital, retail, direct mail, radio, and OOH. The first iteration of "Calling All Thrillionaires" highlights the entertainment experience that FanDuel Casino Jackpots provide customers. The new spots will air in key FanDuel Casino markets including
"At FanDuel Casino, we believe the real magic lies in the thrill of possibility," said Daniele Phillips, Vice President of Marketing at FanDuel Casino. "Our newest campaign, "Calling All Thrillionaires," celebrates the enjoyment of anticipation within our new FanDuel Jackpots experience. The campaign builds upon our key brand values to always provide our players with fun, responsible, and exciting experiences on FanDuel Casino."
"Orchard Creative and FanDuel Casino will work together to drive FanDuel Casino's next phase of ambitious growth," said Barney Robinson, Chief Executive Officer at Orchard Creative. "Calling All Thrillionaires" is a clarion call to all online casino players. FanDuel Casino understands what really energizes and motivates customers is anticipation. Our new campaign showcases just that."
The "Calling All Thrillionaires" campaign will feature two hero spots including Mechanical Bulls and Haunted Home. Mechanical Bulls went live on June 23, clip to this ad is HERE. The second hero spot, "Haunted Home" will launch in September, clip to this ad is HERE.
For more information on FanDuel Casino, visit https://casino.fanduel.com
About FanDuel Group
FanDuel Group is the premier mobile gaming company in
Media Contact:
FanDuel Group / press@fanduel.com
About Orchard Creative:
Orchard is a fully independent, strategically led creative agency founded in 2019 by a strategist and an account man whose goal was to establish a better creative agency. Clients describe our process and approach to advertising in one simple word: refreshing. Orchard received AdAge A-List & Creativity Awards in 2024 and 2023; was an Adweek Agency of the Year Finalist in 2023; and was named Inc's Best in Business Gold in 2021.
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SOURCE FanDuel Group
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