FanDuel Casino Calls All Thrillionaires in New Brand Platform

Rhea-AI Summary

FanDuel (NYSE:FLUT), North America's premier online gaming company, has launched a new creative platform called "Calling All Thrillionaires" for FanDuel Casino. The campaign, which went live on June 23, 2025, focuses on highlighting the thrilling experience and anticipation of playing on FanDuel Casino, particularly featuring the FanDuel Jackpots experience.

The campaign will be deployed across multiple channels including TV, digital, retail, radio, and OOH, initially targeting key markets in New Jersey, Pennsylvania, and Michigan. Two hero spots will be featured: "Mechanical Bulls" which launched in June, and "Haunted Home" scheduled for September release.

The initiative represents a strategic shift from traditional casino advertising that typically centers on offers, instead emphasizing the entertainment value and excitement of the FanDuel Casino experience. The campaign was developed in partnership with Orchard Creative, marking a new phase in FanDuel Casino's growth strategy.

["Strategic differentiation from competitors by focusing on experience rather than offers", "Multi-channel marketing campaign across major platforms", "Expansion in key markets (New Jersey, Pennsylvania, Michigan)", "Partnership with award-winning creative agency Orchard Creative"]

News Market Reaction – FLUT

-0.35%

1 alert

-0.35% News Effect

On the day this news was published, FLUT declined 0.35%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

FanDuel Casino's new creative platform "Calling All Thrillionaires" highlights the thrilling experience of playing on FanDuel Casino.

JERSEY CITY, N.J., July 1, 2025 /PRNewswire/ -- Today, FanDuel, the premier online gaming company in North America, announced the launch of "Calling All Thrillionaires," a new creative platform for FanDuel Casino.

"Calling All Thrillionaires!" aims to elevate and set FanDuel Casino apart from the sea of online casino ads that focus on offers by showcasing the unique experience FanDuel Casino can provide. The campaign comes to life across TV, OLV, paid social and digital, retail, direct mail, radio, and OOH. The first iteration of "Calling All Thrillionaires" highlights the entertainment experience that FanDuel Casino Jackpots provide customers. The new spots will air in key FanDuel Casino markets including New Jersey, Pennsylvania, and Michigan.

"At FanDuel Casino, we believe the real magic lies in the thrill of possibility," said Daniele Phillips, Vice President of Marketing at FanDuel Casino. "Our newest campaign, "Calling All Thrillionaires," celebrates the enjoyment of anticipation within our new FanDuel Jackpots experience. The campaign builds upon our key brand values to always provide our players with fun, responsible, and exciting experiences on FanDuel Casino."

"Orchard Creative and FanDuel Casino will work together to drive FanDuel Casino's next phase of ambitious growth," said Barney Robinson, Chief Executive Officer at Orchard Creative. "Calling All Thrillionaires" is a clarion call to all online casino players. FanDuel Casino understands what really energizes and motivates customers is anticipation. Our new campaign showcases just that."

The "Calling All Thrillionaires" campaign will feature two hero spots including Mechanical Bulls and Haunted Home. Mechanical Bulls went live on June 23, clip to this ad is HERE. The second hero spot, "Haunted Home" will launch in September, clip to this ad is HERE.

For more information on FanDuel Casino, visit https://casino.fanduel.com

About FanDuel Group
FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including, America's #1 Sportsbook FanDuel Sportsbook, its leading iGaming platform FanDuel Casino, the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states with approximately 17 million customers and 25 retail locations. The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

Media Contact:
FanDuel Group / press@fanduel.com

About Orchard Creative:
Orchard is a fully independent, strategically led creative agency founded in 2019 by a strategist and an account man whose goal was to establish a better creative agency. Clients describe our process and approach to advertising in one simple word: refreshing. Orchard received AdAge A-List & Creativity Awards in 2024 and 2023; was an Adweek Agency of the Year Finalist in 2023; and was named Inc's Best in Business Gold in 2021.

View original content to download multimedia:https://www.prnewswire.com/news-releases/fanduel-casino-calls-all-thrillionaires-in-new-brand-platform-302495688.html

SOURCE FanDuel Group

FAQ

What is FanDuel's new 'Calling All Thrillionaires' campaign about?

The campaign is a new creative platform for FanDuel Casino that highlights the thrilling experience and anticipation of playing, particularly focusing on the FanDuel Jackpots experience, moving away from traditional offer-focused casino advertising.

When will FanDuel (NYSE:FLUT) launch the new casino campaign spots?

The first spot 'Mechanical Bulls' launched on June 23, 2025, while the second hero spot 'Haunted Home' is scheduled to launch in September 2025.

In which markets will FanDuel's new casino campaign be available?

The campaign will initially target key FanDuel Casino markets including New Jersey, Pennsylvania, and Michigan.

What channels will FanDuel's 'Calling All Thrillionaires' campaign use?

The campaign will be deployed across TV, OLV, paid social and digital, retail, direct mail, radio, and OOH channels.

Who is partnering with FanDuel for the new casino campaign?

FanDuel is partnering with Orchard Creative, an independent, strategically led creative agency founded in 2019, which has received multiple industry awards including AdAge A-List & Creativity Awards.