FanDuel Launches "Trusted Voices: Conversations About Betting" Focused on Helping Parents and Families Discuss Gambling

Rhea-AI Summary

FanDuel (NASDAQ:FLUT) on November 4, 2025 launched "Trusted Voices: Conversations About Betting," a resource hub and video series featuring former NBA player Randy Livingston and his wife Anita Smith to help parents, guardians and coaches discuss gambling risks with young people. The program covers warning signs, proxy betting, under‑21 access, and where to seek help, and was developed with EPIC Global Solutions. Content is hosted at ConversationsAboutBetting.com and will be updated in coming months.

FanDuel also expanded its Kindbridge mental health partnership nationwide to offer telehealth assessments and group support to self‑excluded customers in all jurisdictions where FanDuel operates.

Insights

Responsible Gaming Program Analyst

FanDuel launched a family-focused responsible-gaming hub and expanded mental-health support nationwide.

FanDuel partnered with former NBA player Randy Livingston and Anita Smith to create "Trusted Voices: Conversations About Betting," a video-led resource hub that aims to help parents, guardians and coaches discuss gambling risks, warning signs and help options. The program includes content on under-21 access and proxy betting and was produced with EPIC Global Solutions. The materials are available now at ConversationsAboutBetting.com and will be updated in the coming months.

The company also expanded its Kindbridge behavioral health offering from a pilot in New Jersey and Ohio to availability in all jurisdictions where FanDuel operates, providing telehealth access and group support to individuals who self-exclude. These moves increase FanDuel's public-facing responsible-gaming resources and support pathways for affected users.

Dependencies and risks center on adoption and measurable engagement: uptake of the hub, effectiveness of the videos in changing family conversations, and usage of the nationwide Kindbridge service. Trackable signals include site traffic and content updates on ConversationsAboutBetting.com, the timing and scope of additional content across the coming months, and utilization metrics for the expanded Kindbridge program.

Featuring former NBA Star Randy Livingston – who experienced problem gambling - and his wife Anita Smith, the newest members of FanDuel's RG Ambassador Program

Program provides educational resources, including a video series on the risks of underage gambling, the importance of proactive, informed conversations and where to seek help or learn more

NEW YORK, Sept. 4, 2024 /PRNewswire/ -- September marks Responsible Gaming Education Month, and today FanDuel, the premier online gaming company in North America, announced a new partnership with former NBA player and basketball coach Randy Livingston and his wife, sports agent Anita Smith, to launch "Trusted Voices: Conversations About Betting." This new program and resource hub is designed to equip trusted adults, including parents, guardians and coaches, with tools and resources to talk to young people about gambling, associated risks, how to recognize warning signs and where to go for support.

In the "Trusted Voices: Conversations About Betting" video series, Livingston and Smith detail Livingston's incredible journey as a five-star prep phenom who went on to play several years in the NBA while also struggling with problem gambling. Livingston shares the story of his initial exposure to gambling, his rock-bottom moment and his journey to recovery with the help of his wife, Smith.

Livingston and Smith hope that their family's story will help others going through similar experiences, and they have created educational resources for individuals to learn more about the risks of gambling, warning signs to look out for and how to begin gambling-related family conversations. The content emphasizes the importance of modeling responsibility for adults who choose to bet. They also take time to break down what proxy betting is and the importance of not allowing those under-21 access to sports betting platforms. Trusted Voices program content was created in consultation with EPIC Global Solutions, an organization that provides gambling harm prevention solutions. The program and its accompanying resources are available at ConversationsAboutBetting.com, which will continue to be updated with additional content in the coming months.

"As legal sports betting continues to become more accessible, I knew I wanted to use my experience to help families engage in proactive and informed conversations about gambling," said Livingston. "It became apparent to me and Anita that FanDuel shares our goal of helping parents navigate these tough, but important conversations."

"It is important to normalize conversations about gambling, and this program is intended to help families get comfortable with traditionally uncomfortable conversations," said Smith. "Randy and I are delighted to work with FanDuel to amplify the program's content and drive positive outcomes for young people and anyone who may be struggling with problem gambling."

"Randy and Anita have an incredible story and a desire to help others, and we are excited to expand our advocacy program to raise awareness of the importance of having early and informed family conversations about gambling and the associated risks," said Alison Kutler, Vice President, Responsible Gaming and Community Impact at FanDuel. "FanDuel aims to set and continuously raise the standard for what it means to be a responsible operator, and we look forward to Randy and Anita strengthening our RG ambassador team moving forward."

Video content from the program will be supported with paid media on digital, shared across FanDuel social channels and featured on fanduel.com/playwell.

"Randy's experience of problem gambling, coupled with Anita's first-hand account of what it is like to live alongside someone in that situation, makes for a powerful message and ensures that people sit up and listen," explained Teresa Fiore, VP of Partnerships at EPIC Global Solutions. "We are proud to have played our part in bringing this program to life and commend FanDuel for being proactive around encouraging families to be open in their discussions around engagement with gambling."

FanDuel Expands Kindbridge Mental Health Services Nationally
In addition to launching "Trusted Voices: Conversations About Betting," FanDuel is expanding its relationship with Kindbridge Behavioral Health (Kindbridge) to further its program offering individuals who self-exclude from the FanDuel platform with direct access to comprehensive mental health assessments and group support services nationwide. The program was piloted in New Jersey and Ohio and is now available to individuals in all jurisdictions where FanDuel offers its sports betting and online casino platforms.

Kindbridge is a pioneering mental health service provider dedicated to supporting individuals facing challenges related to problem gambling. The program provides resources for individuals in need to schedule appointments immediately with specialized problem gambling outpatient treatment providers via telehealth services.

For more information on FanDuel and its commitment to responsible gaming, visit https://www.fanduel.com/rg.

About FanDuel Group
FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including, America's #1 Sportsbook FanDuel Sportsbook, its leading iGaming platform FanDuel Casino, the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states with approximately 17 million customers and 25 retail locations. The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia. FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

About Kindbridge Behavioral Health
Kindbridge Behavioral Health is a pioneering mental health service provider dedicated to supporting individuals facing challenges related to problem gaming. With a mission to provide comprehensive care and accessible resources, Kindbridge is committed to helping people take control of their recovery journey. 

Media Contacts:
FanDuel Group / press@fanduel.com

Kindbridge / PEichner@gmaconsulting.com

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SOURCE FanDuel Group

FAQ

What is FanDuel's "Trusted Voices" program announced on Nov 4, 2025 for FLUT?

A resource hub and video series featuring Randy Livingston and Anita Smith to help parents and trusted adults talk to young people about gambling risks and warning signs.

Where can investors and parents access the Trusted Voices content for FLUT?

Content is available at ConversationsAboutBetting.com and will be updated with additional resources in coming months.

How does the Trusted Voices series address underage betting for FLUT?

The series explains proxy betting, emphasizes preventing under‑21 access to sports betting platforms, and provides conversation tools for adults.

What partnership did FanDuel (FLUT) expand concurrently with the Trusted Voices launch?

FanDuel expanded its Kindbridge mental health services nationally to provide telehealth assessments and group support to self‑excluded customers in all jurisdictions where FanDuel operates.

Which organizations helped develop the Trusted Voices program referenced by FLUT?

The program was created in consultation with EPIC Global Solutions and features advocacy from Randy Livingston and Anita Smith.

Who is the target audience for FanDuel's Trusted Voices resources (FLUT)?

Trusted adults — parents, guardians, coaches and caregivers — seeking tools to discuss gambling risks, recognize warning signs, and find support.