FanDuel Casino Welcomes Lady Luck HQ as Newest Ambassador in Exclusive Deal

Rhea-AI Summary

FanDuel Casino (FLUT) announced on October 27, 2025 that leading slots streamer Lady Luck HQ (Francine Maric) will join as an exclusive ambassador. The partnership will have her create content, promote FanDuel Casino's slot games and promotions, educate on responsible gaming, and appear at exclusive customer events.

Lady Luck HQ brings over 1 million YouTube subscribers and large social followings across Instagram, Facebook, and TikTok; she is described as the most-subscribed female slots influencer on YouTube and a top global slot streamer. The ambassador program expands FanDuel Casino's roster and targets engagement with diverse audiences, including female customers.

Insights

Marketing and Consumer Engagement Strategist

FanDuel adds a high-reach slots creator as an exclusive ambassador to expand audience reach and promote responsible play.

FanDuel gains an established content creator, Lady Luck HQ, with a stated audience of over one million YouTube subscribers and broad social followings to amplify slot-game awareness and promotions. The partnership leans on creator-led content, event appearances, and responsible-gaming messaging to extend brand visibility and deepen engagement with segmented audiences, notably female players.

Key dependencies include continued audience authenticity, regulatory alignment for gaming promotions across jurisdictions, and measurable content KPIs to justify spend. The announcement date is October 27, 2025. Watch for early engagement metrics (views, click-throughs to the casino offering, sign-ups) in the next 30–90 days and any jurisdiction-specific promotional disclosures that affect activation timing.

Leading slots influencer Lady Luck HQ partners with the #1 online casino brand, FanDuel Casino, for wide-ranging partnership

NEW YORK, Oct. 27, 2025 /PRNewswire/ -- Today, FanDuel, the premier online gaming company in North America, announced leading casino streaming personality, Lady Luck HQ, will be joining the FanDuel Casino roster as an exclusive ambassador. As part of this partnership, Lady Luck HQ will create engaging content, inform customers of FanDuel Casino's offering of slot games and exciting promotions, educate on responsible gaming practices, and appear at exclusive FanDuel Casino customer events.

Watch the announcement from Lady Luck HQ HERE.

With over one million subscribers on YouTube and a large following across Instagram, Facebook, and TikTok, Lady Luck HQ, known off-screen as Francine Maric, is the most-subscribed female slots influencer on YouTube and has become one of the most influential voices in slots and casino entertainment. Her channel, Lady Luck HQ, features slot play, casino insights, and high-energy moments. A Michigan native, Lady Luck HQ has built a dedicated community by showcasing authentic and responsible casino entertainment. One of her earliest YouTube uploads, featuring a $18,000 jackpot, went viral and helped establish her as the number one casino slot streamer on Facebook and the second most popular slot streamer globally.

"Partnering with FanDuel Casino is an incredible opportunity to expand what we've built with the Lady Luck HQ community," said Lady Luck HQ. "FanDuel is a brand that prioritizes both entertainment and responsibility, and I'm excited to work together to deliver engaging content while promoting safe and enjoyable gaming experiences."

"Francine represents exactly what we look for in a brand ambassador - authentic, engaging, and community-driven," said Daniele Phillips, Vice President of Marketing at FanDuel Casino. "She has grown a devoted fanbase under Lady Luck HQ that allows us to connect with audiences, especially our female customers, in a meaningful way and celebrate the evolution of digital gaming."

Lady Luck HQ joins FanDuel Casino's roster of influential ambassadors that already includes Vegas Matt. Together, they represent the next generation of digital casino entertainment, blending excitement, authenticity, and responsible gaming for millions of fans across platforms.

For more information on FanDuel Casino, visit https://casino.fanduel.com

About FanDuel: 
FanDuel is the premier mobile gaming company in the United States. FanDuel consists of a portfolio of leading brands across mobile wagering including, America's #1 Sportsbook FanDuel Sportsbook, its leading iGaming platform FanDuel Casino, the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing and its daily fantasy sports product. In addition, FanDuel operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel has a presence across all 50 states with approximately 17 million customers and 25 retail locations. The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia. FanDuel is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

Media Contact: 
FanDuel / press@fanduel.com

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SOURCE FanDuel Group

FAQ

What did FanDuel Casino (FLUT) announce on October 27, 2025 about Lady Luck HQ?

FanDuel Casino announced Lady Luck HQ (Francine Maric) will join as an exclusive ambassador to create content, promote slot games and promotions, and appear at customer events.

How large is Lady Luck HQ's audience referenced in the FanDuel Casino (FLUT) announcement?

The announcement cites over 1 million YouTube subscribers and large followings on Instagram, Facebook, and TikTok.

What role will Lady Luck HQ play for FanDuel Casino (FLUT)?

She will produce engaging content about slot games and promotions, educate on responsible gaming, and attend exclusive FanDuel Casino customer events.

Does the FanDuel Casino (FLUT) partnership mention responsible gaming?

Yes; the partnership explicitly includes educating customers on responsible gaming practices.

Will Lady Luck HQ appear in live FanDuel Casino (FLUT) events or only online content?

The announcement says she will both create online content and appear at exclusive FanDuel Casino customer events.

Where can investors find more information about FanDuel Casino (FLUT) following the Lady Luck HQ announcement?

The release directs readers to FanDuel Casino's website at https://casino.fanduel.com for more information.