FanDuel Casino Unveils New Loyalty Program With Exclusive Perks

Rhea-AI Summary

FanDuel Casino (NYSE:FLUT) on October 15, 2025 launched FanDuel Casino Rewards Club, a tiered loyalty program available in New Jersey, Michigan, Pennsylvania, and West Virginia. The digital-first program awards points per real-money dollar spent, unlocks monthly tier progression, and delivers benefits including 5%–25% Weekly Bonus Back, exclusive Reward Boxes, and birthday bonuses.

FanDuel also rolled out the next phase of its "Calling All Thrillionaires" brand campaign with three videos and market airings in key states; two spots are live and a third debuts in the holiday season. The program emphasizes transparency about tier rewards and ties the campaign to the new loyalty offering.

Positive

• Available in 4 states: NJ, MI, PA, WV
• Rewards tiers offer up to 25% Weekly Bonus Back
• Players earn points for every real-money dollar spent
• Campaign rollout includes three videos with two already live

Negative

• Rewards Club is limited to select states, not a national rollout

Rewards Club loyalty proposition marks new phase of FanDuel's creative brand campaign "Calling All Thrillionaires."

NEW YORK, Oct. 15, 2025 /PRNewswire/ -- FanDuel, the premier online gaming company in North America, today announced the launch of FanDuel Casino Rewards Club, a new rewards program now available to customers in select states. FanDuel Casino Rewards Club was built for the digital-first customer and enables players to earn points, unlock levels, and access exclusive benefits, with each level offering unique rewards to enhance customers' experience. Additionally, FanDuel Casino has unveiled the next phase of its brand campaign, "Calling All Thrillionaires," which is now live.

Rewards Club on FanDuel Casino, 2025's most downloaded casino app, is now available to all customers in New Jersey, Michigan, Pennsylvania and West Virginia. The program delivers a seamless experience with meaningful rewards, designed to recognize and celebrate customer loyalty to the platform. Unlike the competition, Rewards Club clearly outlines what players earn at every tier and prioritizes transparency so players can easily see the connection between their level and the value they receive. Players earn points for every real-money dollar they spend, unlocking higher levels each month that deliver increasingly valuable rewards, from 5%, 10%, 15%, and up to 25% Weekly Bonus Back offers, exclusive Reward Boxes, and birthday bonuses.

"At FanDuel Casino, we're committed to delivering a thrilling experience, and with Rewards Club, players can now be rewarded for their everyday play," said Andrew Gradwell, Senior Vice President of Casino Product. "The program is designed to elevate the player experience - enabling customers to enjoy their favorite games while earning points, unlocking new tiers, and accessing greater rewards."

FanDuel Casino has unveiled the next phase of its brand platform, "Calling All Thrillionaires," which showcases how FanDuel Casino is for people who love thrills. The campaign's second iteration features three videos - Thrillionaires, Assemble!, Shopping for Thrills, Serving Up Thrills - and other campaign assets. The first two, Thrillionaires, Assemble! and Shopping for Thrills, are now live and available to view HERE, while Serving Up Thrills will debut during the holiday season.

The second iteration of "Calling All Thrillionaires" highlights the thrilling experience that Rewards Club provides customers. The new campaign will air in key FanDuel Casino markets, including New Jersey, Pennsylvania, and Michigan. Created in partnership with Orchard Creative, the campaign captured the electrifying feeling by inventing new, proprietary vocabulary. In a category that typically leans predictably on celebrities and the proposition of winning, FanDuel Casino is a refreshingly clear signal among everybody else's noise.

"At FanDuel Casino, we know that the thrill comes from anticipating the win," says Daniele Phillips, Vice President of Marketing. "The latest chapter of 'Calling All Thrillionaires' brings the thrill of anticipation to life through Rewards Club. The campaign not only showcases our new Rewards Club offering but also demonstrates how FanDuel Casino continues to elevate the customer experience with innovation, loyalty, and nonstop entertainment."

For more information on FanDuel Casino, visit https://casino.fanduel.com

About FanDuel Group:
FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including, America's #1 Sportsbook FanDuel Sportsbook, its leading iGaming platform FanDuel Casino, the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states with approximately 17 million customers and 25 retail locations. The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

Media Contact:
FanDuel Group / press@fanduel.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/fanduel-casino-unveils-new-loyalty-program-with-exclusive-perks-302585076.html

SOURCE FanDuel Group

FAQ

What is FanDuel Casino Rewards Club and when did FLUT launch it?

FanDuel Casino launched Rewards Club on October 15, 2025 as a tiered loyalty program that awards points for real-money play.

Which states can join FanDuel Casino Rewards Club for FLUT investors?

Rewards Club is available to customers in New Jersey, Michigan, Pennsylvania, and West Virginia.

What rewards and rates does FLUT's Rewards Club offer?

Players unlock tiers that deliver benefits including 5%, 10%, 15%, and up to 25% Weekly Bonus Back, Reward Boxes, and birthday bonuses.

How do players earn points in FanDuel Casino Rewards Club (FLUT)?

Players earn points for every real-money dollar they spend, progressing monthly to higher tiers and rewards.

How does FanDuel's "Calling All Thrillionaires" campaign relate to the FLUT Rewards Club?

The campaign's new phase features three videos and highlights the Rewards Club to promote anticipation and customer loyalty in key markets.

Will the Rewards Club be available nationwide for FLUT shareholders soon?

The announcement specifies availability in four states; no national rollout timeline was provided.