Instacart and 1-800-Flowers.com Spread the Love with Nationwide Partnership
Rhea-AI Summary
Instacart (NASDAQ: CART) announced a nationwide partnership with 1-800-Flowers.com on Feb. 9, 2026, making floral orders from 1-800-Flowers.com available in the Instacart App from more than 700 participating florist locations.
Customers can pre-order specialty bouquets beginning Feb. 9, place last-minute same-day orders in select markets on Feb. 14, schedule deliveries up to five days in advance, and shop with no markup through the Instacart storefront.
Positive
- Nationwide pure-play floral partnership providing access to 700+ florist locations
- Pre-orders available beginning Feb. 9, 2026 and scheduling up to five days in advance
- 1-800-Flowers.com assortment offered on Instacart with no markup
- Instacart report: Combination Flower Bouquets and Fresh Cut Roses orders surged > 1,000% on Feb. 14, 2025
Negative
- Same-day, last-minute delivery on Feb. 14 available only in select markets, limiting nationwide immediacy
Key Figures
Market Reality Check
Peers on Argus
CART gained 0.84% while key peers were mixed: W +3.78%, CHWY +4.2%, JD +1.7%, but EBAY -0.8% and DASH -2.06%. No broad, aligned sector move is evident.
Previous Partnership Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 27 | Retail tech partnership | Positive | -5.9% | Expanded Allegiance Retail Services omnichannel and in-store tech deployment. |
| Dec 02 | Canada delivery deal | Positive | -2.9% | Nationwide Canadian same-day delivery partnership with The Home Depot. |
| Nov 20 | Health access partnership | Positive | -3.1% | WellTheory collaboration using Instacart Health Fresh Funds for autoimmune care. |
| Oct 30 | Pet retail expansion | Positive | -3.0% | Pet Supplies Plus and Wag N' Wash same-day delivery from 700+ stores. |
| Oct 28 | Platform integration | Positive | -1.4% | Grubhub integration to add grocery ordering fulfilled by Instacart. |
Partnership announcements have consistently seen negative next-day moves despite generally constructive strategic narratives.
Over recent months, Instacart has highlighted multiple partnerships expanding its ecosystem. Agreements with Grubhub, Pet Supplies Plus, WellTheory, The Home Depot Canada, and Allegiance Retail Services broadened reach across grocery, pet, home improvement, and health-focused offerings. These five partnership headlines all saw negative 24-hour price reactions, averaging about -3.27%. The new 1-800-Flowers.com deal fits this pattern of deepening category and retail coverage, now extending Instacart’s marketplace into nationwide floral gifting around key seasonal demand like Valentine’s Day.
Historical Comparison
In the past five partnership announcements, CART’s average next-day move was -3.27%, showing a pattern of weak price follow-through on positive collaboration news.
Partnerships have broadened Instacart from core grocery into pet, home improvement, health, and now nationwide floral gifting with 1-800-Flowers.com ahead of key seasonal peaks.
Market Pulse Summary
This announcement adds a nationwide floral gifting partner to Instacart’s marketplace, with more than 700 1-800-Flowers.com florist locations and documented flower-order spikes above 1,000% on February 14. It continues a series of partnerships that previously averaged about -3.27% next-day moves, even when strategically positive. With CART trading just 1.43% above its 52-week low and roughly -35.25% below its high, investors may watch how this deal translates into order volume and category diversification over key holidays.
AI-generated analysis. Not financial advice.
1-800-Flowers.com is the first pure-play floral partnership to join the Instacart App, offering quick, on-demand delivery just in time for Valentine's Day
"We are excited to welcome 1-800-Flowers.com to the Instacart App to offer our customers convenient access to fresh flowers, just in time for one of the most important holidays for floral delivery," said Blake Wallace, Vice President of Retail Partnerships at Instacart. "Through this partnership, Instacart customers will have more flexibility and variety to send gifts to family, friends, and loved ones, offering the same speed and reliability they expect from Instacart for life's special moments."
"Our mission is to help people connect and express themselves through thoughtful gifting, and this partnership with Instacart allows us to do that with more speed and greater accessibility than ever before," said Jon Feldman, Chief Commercial Officer at 1-800-Flowers.com. "By bringing our leading floral and gifting collection to the Instacart App in partnership with our local florist network, we're not only supporting local merchants, but also meeting customers where they are already shopping and making it easier for them to share a smile with the important people in their lives, especially during peak moments like Valentine's Day."
The partnership arrives as customers increasingly turn to Instacart for seasonal essentials. According to purchase data on the Instacart App from 2025, orders containing Combination Flower Bouquets and Fresh Cut Roses surged by more than 1,
Instacart is committed to delivering an affordable online shopping experience, and 1-800-Flowers.com will be joining the Instacart App with no markup, so customers can experience the same great value. To begin shopping from 1-800-Flowers.com, customers can select the 1-800-Flowers.com storefront on the Instacart App or visit www.instacart.com/store/1-800-flowers.
About Instacart
Instacart, the leading grocery technology company in
About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is a leading provider of thoughtful expressions designed to help inspire customers to share more, connect more, and build more and better relationships. The Company's e-commerce business platform features an all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, CardIsle®, Cheryl's Cookies®, Harry & David®, PersonalizationMall.com®, Shari's Berries®, FruitBouquets.com®, Things Remembered®, Moose Munch®, The Popcorn Factory®, Wolferman's Bakery®, Vital Choice®, Simply Chocolate® and Scharffen Berger®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge on eligible products across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates Bloomnet®, an international floral and gift industry service provider offering a broad-range of products and services designed to help members grow their businesses profitably; Napco®, a resource for floral gifts and seasonal décor; and DesignPac Gifts, LLC, a manufacturer of gift baskets and towers. 1-800-FLOWERS.COM, Inc. was recognized among America's Most Trustworthy Companies by Newsweek for 2024. 1-800-FLOWERS.COM, Inc. was also recognized as one of America's Most Admired Workplaces for 2025 by Newsweek and was named to the Fortune 1000 list in 2022. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS. For more information, visit 1800flowersinc.com.
*Instacart calculated the share of orders on the Instacart platform on 2/14/25 for Combination Flower Bouquets as well as Fresh Cut Roses and calculated the percentage difference from their average order share in the 12-month period between 10/1/24-9/30/25.
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SOURCE Maplebear Inc. dba Instacart
FAQ
How can I order 1-800-Flowers.com on Instacart (CART) for Valentine’s Day 2026?
Does 1-800-Flowers.com on Instacart (CART) charge a price markup?
What geographic coverage does the Instacart and 1-800-Flowers.com partnership (CART) provide?
Can I schedule floral deliveries from 1-800-Flowers.com on Instacart (CART) in advance?
How significant is demand for flowers on Instacart (CART) around Valentine’s Day?
