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Forrester Research, Inc. reports company developments tied to its independent research, data, and advisory services for technology, customer experience, digital, marketing, revenue, and product leaders. News commonly covers quarterly financial results, contract value trends, revenue guidance, and management commentary on the company’s research and advisory model.
Company updates also feature Forrester AI, formerly Izola, and integrations that deliver Forrester research within workplace tools such as Microsoft Teams and Microsoft 365 Copilot. Recurring releases include enterprise AI research, B2B go-to-market studies, global technology awards, B2B Summit programming, and events that showcase the company’s research frameworks and client-facing advisory themes.
On October 20, 2022, Forrester (Nasdaq: FORR) unveiled its agenda for the Data Strategy & Insights 2022 conference scheduled for December 6-7, 2022, in Austin, Texas, and online. The event aims to assist data leaders in overcoming challenges related to data quality, governance, and analytics innovation. Notable speakers include Cortnie Abercrombie and Jay Franklin. Forrester emphasizes that companies with advanced data insights are eight times more likely to see significant growth. Attendees will engage in workshops and discussions to foster actionable intelligence and drive business success.
Forrester Research (Nasdaq: FORR) will host its Q3 earnings conference call on November 2, 2022, at 4:30 p.m. ET. Investors are encouraged to log in 15 minutes early. The call will be accessible via forrester.com. A replay will also be available on the website for those unable to attend the live broadcast. Forrester is a leading research and advisory firm dedicated to helping organizations leverage technology and customer experience to fuel growth, backed by extensive proprietary research.
Forrester (Nasdaq: FORR) highlights a significant shift towards environmental sustainability, with the US and EU investing $1.4 trillion and VC funding for green tech at $17.5 billion. This movement, termed the 'green market revolution,' aims to transform multiple sectors, including transportation and energy. Forrester's data reveals that 17% of organizations prioritize launching green products. Consumers increasingly prefer brands with sustainability commitments, with 40% of online adults in France more willing to buy such products despite higher prices. This trend positions sustainability as a major business opportunity.
Forrester (Nasdaq: FORR) announced the agenda for its Security & Risk 2022 conference, scheduled for November 8–9, 2022, in Washington, D.C. and online. The event aims to assist security leaders in tackling growing cybersecurity threats, with key discussions on engaging models to minimize risk and enhance customer trust. Noted speakers include Robert M. Lee of Dragos and Vivien Osamiluyi from Comcast. The conference will feature sessions on geopolitical risks, data security, and hiring diverse talent in cybersecurity. Attendees can register for in-person or digital participation.
Forrester forecasts AI software will grow 50% faster than the overall software market over the next two years, reaching an annual growth rate of 18%. The market will expand from $33 billion in 2021 to $64 billion by 2025 due to increased adoption amidst rising cybersecurity threats.
The US and China will account for 72% of global AI spending, with China set to invest $9.6 billion in AI software in 2022. Cybersecurity remains the fastest-growing AI category, alongside AI-infused software with a 22% CAGR by 2025.
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New research from Forrester unveiled at the Technology & Innovation North America event indicates global tech spending is projected to exceed $4 trillion in 2023, with two-thirds of tech decision-makers increasing their budgets amid economic uncertainty. Future-fit tech leaders are expected to focus on operational resilience and customer needs, shifting innovation efforts from creativity to resilience. Key findings highlight the need for adaptive strategies, with 80% of companies prioritizing these changes. Forrester emphasizes the importance of tech platforms and a skills-based talent strategy.
Forrester (Nasdaq: FORR) has announced that Jack Shaw, a top technology strategist, will be the keynote speaker at its Technology & Innovation North America 2022 conference in Austin, Texas, on September 29. Shaw will address how tech leaders can leverage emerging technologies to navigate disruptions and promote growth. The event will also showcase other industry experts discussing topics such as the metaverse, NFTs, and Web3. The conference runs from September 29-30 and includes special programs for tech leaders.
Forrester (Nasdaq: FORR) has released its 2023 Planning Guides, emphasizing that businesses anticipating modest spending increases may not succeed amidst economic turbulence. The Guides assist executives in making informed budget decisions by highlighting areas for increased investment, including customer insights and cost-reducing technologies. They also address necessary cuts, particularly in technical debt and low-quality data partners. Notably, the Guides encourage experimentation with emerging technologies like the metaverse and intelligent agents to enhance customer experiences.
Forrester (Nasdaq: FORR) announced the agenda for its Technology & Innovation North America 2022 conference, scheduled for September 29-30, 2022, in Austin, Texas, and online. The event aims to help tech leaders adapt to rapid changes in business and technology, with only 20% of organizations currently able to build adaptive enterprises. Sessions will cover topics like ethical tech strategies and innovations in cloud-native services. The forum will also present Forrester's Technology Awards to companies excelling in customer-focused tech strategies, reportedly achieving 2.5 times higher revenue growth.