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Forrester Research Inc (NASDAQ: FORR) is a research and advisory firm that regularly publishes forecasts, predictions, and thematic reports for business and technology leaders. News about Forrester often highlights its analysis of trends in artificial intelligence, automation, future-of-work dynamics, and B2B and B2C marketing, as well as its views on technology and security, regional developments, and customer experience.
Company announcements frequently cover new research such as AI job impact forecasts, technology and security predictions, and B2B and B2C marketing outlooks. These updates provide insight into how Forrester interprets shifts in buyer behavior, enterprise technology spending, governance of generative AI, and the relationship between human expertise and AI tools.
Forrester’s news flow also includes information about its events and awards. Examples include B2B Summit North America, Technology & Innovation Summit, and Security & Risk-focused gatherings, where the company shares new research and hosts keynotes, breakouts, and analyst sessions. Announcements about B2B awards and technology awards showcase organizations that apply Forrester’s frameworks and best practices.
Investors and practitioners following FORR can use this news stream to track the company’s research themes, event agendas, and perspectives on AI, digital transformation, and customer-centric strategies. Regular updates on earnings calls and financial results also appear in the news, offering context on how Forrester’s research, consulting, and events activities translate into reported performance.
Forrester (Nasdaq: FORR) has announced the full agenda for the CX North America live virtual conference, scheduled for June 7-9, 2021. The event aims to help businesses improve customer experiences (CX) to drive growth, featuring sessions that showcase new research and actionable strategies. Notable speakers include Leslie Odom, Jr. and Andy Grammer. The conference will focus on leveraging data for better customer journeys, substantiating CX investments, and fostering customer loyalty through enhanced experiences.
Forrester (Nasdaq: FORR) forecasts that 70% of US and European companies will adopt a hybrid work model post-pandemic. Research indicates that 55% of US employees desire more remote work opportunities. Notably, 47% of US and 54% of European workers believe vaccines won't fully prevent COVID-19 spread. Companies are encouraged to measure their readiness for hybrid work using Forrester's readiness calculator, which assesses employee remote capabilities, collaboration technologies, and security. Emphasizing employee wellness, Forrester highlights that organizations must prioritize environments that cater to employees' needs.
Forrester's recent research reveals that consumers are losing trust in traditional institutions like government and media, shifting their trust towards businesses. The Trust Assessment and Scorecard aims to help companies cultivate trust among stakeholders, enhancing performance. Key findings indicate that different regions prioritize varying trust factors, and consumers expect companies to align values with actions. About 47% of US consumers rely on brands for health advice, while 18% of US consumers would cease business with companies that contradict their values. Trust is becoming a critical business asset.
Forrester Research (FORR) reported Q1 2021 revenues of $113.8 million, up from $106.3 million in Q1 2020. Net income was $4.0 million ($0.21 per diluted share), reversing a net loss of $0.5 million in the prior year. Adjusted net income rose to $8.6 million ($0.45 per diluted share), driven by strong contract value bookings growth, up 4% year-over-year. The company plans to increase its 2021 guidance, projecting revenues of $473 million to $483 million. For Q2, expected revenues range from $120 million to $124 million.
Forrester (Nasdaq: FORR) has launched the latest version of its B2B Revenue Waterfall during the B2B Summit North America. This updated model aims to enhance revenue growth by addressing both new and existing customer opportunities. The initiative responds to changing buying behaviors highlighted in the latest Forrester B2B Buying Study, where over 80% of purchases involve multiple decision-makers. Additionally, a significant shift toward prioritizing customer retention has been observed, with 75% of B2B marketers focusing on retention strategies this year, up 16% from 2020.
On May 4, 2021, Forrester (Nasdaq: FORR) unveiled significant findings at its B2B Summit North America, revealing that the COVID-19 pandemic has transformed B2B buying behaviors. The research shows the number of interactions required for purchases increased from 17 in 2019 to 27 in 2021, with 60% of purchases now involving four or more people, up from 47% in 2017. Forrester introduced frameworks and insights to help B2B leaders adapt, with organizations aligning marketing, sales, and product functions reporting 19% faster growth and 15% greater profitability.
On May 3, 2021, Forrester (Nasdaq: FORR) launched Forrester Decisions, a new research product portfolio aimed at helping businesses enhance customer-centric strategies and improve outcomes. This initiative addresses the significant shifts in consumer behavior driven by the pandemic, emphasizing the importance of customer obsession for revenue growth and enhanced employee engagement. The new services will be available starting August 2021 and include tools, curated frameworks, and guidance to support leaders in navigating current business challenges.
Forrester (Nasdaq: FORR) has announced that award-winning artist Leslie Odom, Jr. will join a moderated Q&A session at the CX North America virtual event scheduled for June 7-9. This crucial gathering aims to enhance customer experience (CX) and marketing strategies through data-driven insights. Odom will discuss his career and the importance of pursuing passions and equality, aligning with the event's focus on societal issues impacting brands. Forrester's event promises to equip CX leaders with strategies to build consumer trust amidst evolving economic and technological landscapes.
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On April 20, 2021, Forrester Research (Nasdaq: FORR) announced its upcoming first-quarter earnings conference call set for May 5, 2021, at 4:30 p.m. Eastern time. Investors can access the call via forrester.com and should log in 15 minutes early. A replay will also be available for those unable to attend the live event. Forrester is recognized as a leading research and advisory firm that aids business leaders globally in enhancing customer-centric strategies through insightful research and feedback methodologies.