Welcome to our dedicated page for Forrester Resh news (Ticker: FORR), a resource for investors and traders seeking the latest updates and insights on Forrester Resh stock.
Forrester Research Inc (NASDAQ: FORR) is a research and advisory firm that regularly publishes forecasts, predictions, and thematic reports for business and technology leaders. News about Forrester often highlights its analysis of trends in artificial intelligence, automation, future-of-work dynamics, and B2B and B2C marketing, as well as its views on technology and security, regional developments, and customer experience.
Company announcements frequently cover new research such as AI job impact forecasts, technology and security predictions, and B2B and B2C marketing outlooks. These updates provide insight into how Forrester interprets shifts in buyer behavior, enterprise technology spending, governance of generative AI, and the relationship between human expertise and AI tools.
Forrester’s news flow also includes information about its events and awards. Examples include B2B Summit North America, Technology & Innovation Summit, and Security & Risk-focused gatherings, where the company shares new research and hosts keynotes, breakouts, and analyst sessions. Announcements about B2B awards and technology awards showcase organizations that apply Forrester’s frameworks and best practices.
Investors and practitioners following FORR can use this news stream to track the company’s research themes, event agendas, and perspectives on AI, digital transformation, and customer-centric strategies. Regular updates on earnings calls and financial results also appear in the news, offering context on how Forrester’s research, consulting, and events activities translate into reported performance.
Forrester's US 2020 Customer Experience Index (CX Index) reveals a significant improvement in customer experience quality, with 27% of brands increasing their scores compared to previous years. Nine industries saw score average improvements, with the percentage of brands achieving good scores rising to 20%, the highest in five years. Brands like Lexus and Navy Federal Credit Union excelled by consistently meeting customer needs. The findings emphasize the importance of emotional engagement and customer loyalty in driving revenue growth post-COVID-19.