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Forrester Research Inc (NASDAQ: FORR) is a research and advisory firm that regularly publishes forecasts, predictions, and thematic reports for business and technology leaders. News about Forrester often highlights its analysis of trends in artificial intelligence, automation, future-of-work dynamics, and B2B and B2C marketing, as well as its views on technology and security, regional developments, and customer experience.
Company announcements frequently cover new research such as AI job impact forecasts, technology and security predictions, and B2B and B2C marketing outlooks. These updates provide insight into how Forrester interprets shifts in buyer behavior, enterprise technology spending, governance of generative AI, and the relationship between human expertise and AI tools.
Forrester’s news flow also includes information about its events and awards. Examples include B2B Summit North America, Technology & Innovation Summit, and Security & Risk-focused gatherings, where the company shares new research and hosts keynotes, breakouts, and analyst sessions. Announcements about B2B awards and technology awards showcase organizations that apply Forrester’s frameworks and best practices.
Investors and practitioners following FORR can use this news stream to track the company’s research themes, event agendas, and perspectives on AI, digital transformation, and customer-centric strategies. Regular updates on earnings calls and financial results also appear in the news, offering context on how Forrester’s research, consulting, and events activities translate into reported performance.
Forrester (FORR) has introduced a new research service, Forrester Decisions for Data, AI & Analytics, aimed at empowering data and technology leaders to make strategic decisions rooted in data and analytics and build the foundation to scale AI. The service, announced at Forrester's Technology & Innovation Summit North America, will help chief data, AI, and analytics leaders build insights-driven competencies and align their data and AI strategy.
Key priorities addressed by the service include: activating effective data and AI strategies, architecting modern platforms, developing governed data and AI products, driving decisions with business intelligence, advancing through AI innovation, and building adaptive data organizations. The service will be available on October 29, 2024, offering research-based insights, tools, and frameworks with continuous guidance to accelerate progress on data and AI initiatives.
Forrester (Nasdaq: FORR) is set to unveil its 2025 tech leadership and artificial intelligence predictions at the Technology & Innovation Summit North America. Key highlights include:
1. Enterprises will align data and AI strategies with business strategies for long-term success.
2. Tech leaders will prioritize stronger alignment with chief data officers.
3. 90% of global tech decision-makers expect increased investment in data infrastructure.
4. Organizations will pivot back to predictive AI for over half of AI use cases.
5. AIOps platforms will be relied upon to reduce technical debt and improve outcomes.
The summit will also showcase new research on high-performance IT, emerging technologies, AI-augmented enterprise applications, and vector databases.
Forrester's 2025 Budget Planning Guides reveal that leaders across functions, industries, and geographies plan to increase spending in 2025. 91% of global tech decision-makers and 87% of global marketing decision-makers anticipate budget increases. The guides recommend investing in cross-functional efforts for connected experiences, AI governance, and trust capabilities. Areas to decrease investment include purposeless journey-mapping and bespoke tech stacks. Experimental areas include platform teams and quantum security.
Key investment areas for 2025:
- Cross-functional efforts for connected experiences
- AI governance and trust frameworks
- Platform teams for innovation
- Quantum security solutions
The guides emphasize the importance of strategic investments that support overall firm growth and establish long-term trust with customers and partners.
Forrester (Nasdaq: FORR) will honor Shell Fleet Solutions with the 2024 B2B Return On Integration (ROI) Honours at B2B Summit EMEA, taking place October 7–9, 2024, in London. The award recognizes Shell's success in delivering impactful customer experiences and aligning marketing and sales functions to drive growth. Infocert and Cora Systems will be recognized as B2B Programme of the Year (POY) winners for their customer-focused approaches across marketing and sales.
Shell Fleet Solutions implemented an automated, data-driven marketing approach, combining account, contact, and buying group behavioral data to better understand customer behaviors, improve sales and marketing alignment, and increase customer value. This shift from a lead-centric to an opportunity-centric marketing approach allowed Shell to identify new sales opportunities and enhance overall customer experience.
Forrester (Nasdaq: FORR) has announced the full conference agenda for its Technology & Innovation Summit EMEA 2024, scheduled for October 9–11 in London and digitally. The event aims to equip technology, data and analytics, and cybersecurity leaders with insights on scaling business initiatives, focusing on generative AI (genAI) implementation and its impact on innovation.
Key topics include maximizing genAI investments, achieving high-performance IT, addressing AI bottlenecks, preparing for EU AI Act compliance, balancing AI risks and opportunities, and exploring AI's impact on software development. The summit will feature keynotes, sessions, facilitated discussions, and special programs like the Women's Leadership Programme and Executive Leadership Exchange.
Forrester has announced the recipients of its 2024 Technology Awards for North America. First Student and Best Buy won the Technology Strategy Impact Award, while Scotiabank received the Enterprise Architecture (EA) Award. These awards recognize organizations for aligning their technology strategies with business outcomes and customer experience improvement.
First Student created FirstAlt, a digital-based special needs transportation service. Best Buy is utilizing AI to enhance customer and employee experiences. Scotiabank employed Forrester's outcomes-driven EA model to boost revenue, improve client and employee experiences, and reduce costs and risks.
The awards will be presented at the Technology & Innovation Summit North America, scheduled for September 9-12, 2024, in Austin, Texas, and digitally. This event is designed for C-level executives and their teams to learn best practices in high-performance IT, AI adoption, and rapid business outcome delivery.
Forrester's 2025 Budget Planning Guides reveal that leaders across functions, industries, and geographies plan to increase spending in 2025. Despite economic challenges, 91% of global tech decision-makers and 87% of global marketing decision-makers anticipate budget increases. The guides recommend focusing on cross-functional efforts for connected experiences, AI governance, and trust capabilities. Areas to reduce investment include purposeless journey-mapping and bespoke tech stacks. Leaders are advised to experiment with platform teams and quantum security. The guides emphasize the importance of strategic investments that benefit the entire organization and establish long-term trust with customers and partners.
Forrester Research (Nasdaq: FORR) reported Q2 2024 financial results with contract value (CV) at $323.0 million, down 3% year-over-year. Total revenues were $121.8 million, compared to $135.6 million in Q2 2023. GAAP net income was $6.3 million, or $0.33 per diluted share, up from $5.3 million, or $0.28 per share, in the same period last year.
Adjusted net income was $12.9 million, or $0.68 per diluted share, down from $18.1 million, or $0.94 per share, in Q2 2023. The company is on track to have 80% of CV on the Forrester Decisions platform by year-end. However, due to challenges in non-CV businesses, Forrester lowered its 2024 guidance, now expecting total revenues of $425-$435 million and adjusted EPS of $1.37-$1.57.
Forrester (FORR) has announced the full conference agenda for its B2B Summit EMEA 2024, scheduled for October 7-9 in London and digitally. The event aims to equip B2B marketing and sales leaders with actionable insights to embrace generative AI and transform revenue processes. Key topics include:
1. Revenue transformation strategies
2. Human + AI integration in B2B buying experiences
3. Customer-obsessed growth strategies
4. Future of B2B buyer interactions
5. Moving from MQLs to buying groups and opportunities
The summit will also feature the B2B Return On Integration Honours and B2B Programmes Of The Year Award. In-person attendees will have access to additional content, including facilitated discussions and special sessions.
Forrester (Nasdaq: FORR) has appointed Bob Bennett, a seasoned entrepreneur and technology veteran, to its board of directors. Bennett, who co-founded InvoiceCloud and led EngageSmart to a successful IPO in 2021, brings extensive experience in driving profitable growth for tech companies. His appointment, along with that of Cory Munchbach, expands Forrester's board to nine members.
Bennett's expertise in crafting go-to-market strategies and building repeatable processes for sustainable growth is expected to be valuable for Forrester's focus on increasing contract value growth, particularly for its Forrester Decisions platform. The company aims to leverage Bennett's operational experience and sales management skills to maximize value for customers and shareholders.
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