MagicCube Partners with Shift4 to Offer Android Tap-to-Pay Solution
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Shift4's partnership with MagicCube to integrate the i-Accept softPOS Tap-to-Pay solution into its payment offerings has strategic implications for the retail payment solutions market. The move reflects a growing trend towards mobile and contactless payment solutions, which have seen increased adoption due to their convenience and the accelerated digital transformation prompted by recent global events. This partnership could potentially increase Shift4's market share by attracting merchants seeking modern payment solutions that are both convenient and secure.
From a market research perspective, the integration of softPOS solutions like i-Accept is likely to enhance customer experience by streamlining the transaction process. This could lead to increased consumer spending within the Shift4 merchant network. Additionally, the PCI compliance aspect of i-Accept ensures that merchants adhere to security standards, which is crucial in maintaining consumer trust and reducing the risk of data breaches.
Investors and stakeholders in Shift4 should monitor the financial performance indicators following the rollout of the i-Accept solution. Key metrics to watch include the transaction volume growth and the adoption rate among merchants. The scalability and security features of i-Accept could lead to cost savings for merchants by eliminating the need for traditional point-of-sale hardware, potentially translating into higher profit margins for both Shift4 and its network merchants.
It is also important to assess the competitive landscape. Shift4's choice of i-Accept as a preferred solution may provide a competitive edge over other payment processors that have yet to offer a similar level of technological innovation. However, the impact on Shift4's revenue and market positioning will depend on the speed of adoption and the ability of the company to effectively market this new offering to its existing and potential clients.
The announcement highlights the importance of cybersecurity in the payment industry. The Software Defined Trust (SDT) category created by MagicCube and exemplified by i-Accept is designed to mitigate security risks associated with mobile and contactless payments. By turning Android devices into PCI compliant payment terminals, MagicCube addresses a critical pain point in the industry: the need for secure, yet flexible payment acceptance methods.
The ability of i-Accept to securely capture PINs on device screens is a significant advancement in softPOS technology. This feature not only enhances the security of transactions but also offers a more user-friendly payment process. As cyber threats evolve, the adoption of robust security measures like those provided by i-Accept will be crucial in protecting consumer data and maintaining the integrity of the payment ecosystem.
Following an investment in MagicCube, Shift4 selects i-Accept as its preferred softPOS Tap-to-Pay solution
"We are thrilled to be selected as the preferred softPOS provider for Shift4, delivering a cutting-edge, truly secure, and scalable payment acceptance experience to the hundreds of thousands of merchants in their network," said Sam Shawki, CEO and cofounder of MagicCube. "i-Accept takes the complexity out of moving the checkout experience beyond the cashier's desk and enables merchants of all sizes – from the smallest to the largest ones, with sophisticated backend and compliance needs – to offer better shopping experiences to their customers with seamless Tap-to-Pay on any Android device, including phones, tablets, and touch screens."
i-Accept empowers merchants of all sizes to accept contactless transactions using payment cards and mobile wallets such as Apple Pay, Google Pay, and Samsung Pay, and it even adapts to local card schemes. It also allows for secure PIN capture on the device screen without the need to scramble or shuffle the PIN entry device keys, making the transaction experience seamless and convenient for consumers.
"At Shift4, our mission is to power commerce by empowering merchants with simple and innovative technology solutions," said Michael Isaacman, Chief Commercial Officer at Shift4. "MagicCube's state-of-the-art i-Accept solution aligns with this goal by delivering unmatched flexibility and convenience for retail businesses of all types and sizes."
Tap-to-Pay acceptance powered by i-Accept will be available to retailers in the Shift4 network early this year. To learn more, visit www.i-accept.com or visit the Shift4 booth at NRF's Retail Big Show, in
About MagicCube
MagicCube leads the Software Defined Trust (SDT) category with its software-based, virtual Trusted Execution Environment (vTEE) platform. The technology enables secure, large-scale deployment and management of Internet of Things (IoT) and mobile solutions to consumers. MagicCube was awarded the first recognition of a software-based Trusted Execution Environment issued by EMVCo, the global consortium which facilitates worldwide interoperability and acceptance of secure payment transactions. MagicCube has been named by Network World's one of the "10 Hot IoT Startups to Watch", listed as a Cool Vendor in Security and Risk Management by Gartner, and is the only startup to sit on the board of the PCI Security Standards Council. Investors in MagicCube include Mosaik Partners, Shift4, Bold Capital, Epic Ventures, ID Tech, Sony Innovation Fund, and Visa, among others. For more information, visit www.magiccube.co or follow us on Twitter @MAGIC3INC.
About Shift4
Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry. For more information, visit shift4.com.
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SOURCE MagicCube
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