FOX ONE ANNOUNCES AUGUST 21 LAUNCH DATE AND PRICING

Rhea-AI Summary

Fox Corporation (NASDAQ: FOX) has announced the launch of FOX One, its new direct-to-consumer streaming service, set to debut on August 21, 2025. The service will be priced at $19.99 monthly or $199.99 annually.

FOX One will consolidate the company's entire content portfolio, including FOX News Channel, FOX Sports, and FOX Entertainment, in a single streaming platform. Users can bundle FOX One with FOX Nation for $24.99 monthly. The platform will feature AI-powered personalization technology and cater to cord-cutters and cord-nevers, offering both live streaming and on-demand content access.

Positive

• Integration of FOX's complete content portfolio (news, sports, entertainment) in one platform
• Advanced AI-powered personalization features for enhanced user experience
• Flexible pricing options with annual subscription offering cost savings
• Strategic targeting of untapped cord-cutter and cord-never market segments

Negative

• Relatively high monthly price point of $19.99 compared to other streaming services
• Potential competition from established streaming platforms with similar content offerings

Insights

Media & Streaming Industry Analyst

FOX's new $19.99/month streaming service targets cord-cutters with live content, potentially creating substantial new revenue streams.

FOX Corporation is making a significant strategic move into the direct-to-consumer streaming market with its upcoming FOX One platform. Launching August 21st at $19.99 monthly or $199.99 annually, this service represents FOX's comprehensive answer to the evolving media consumption landscape.

The pricing strategy positions FOX One at the premium end of the streaming market, notably higher than competitors like Netflix ($15.49) and Disney+ ($13.99). However, FOX is justifying this premium by offering something distinct: live streaming access to its entire content portfolio, including FOX News, FOX Sports, and entertainment networks. This differentiates FOX One from most streaming services that primarily offer on-demand content.

The bundling option with FOX Nation at $24.99 monthly creates an additional value proposition for politically-engaged viewers. The annual discount structure (equivalent to $19.99/month when purchasing annually) follows industry-standard retention tactics.

What's particularly noteworthy is FOX's explicit targeting of "cord-cutters and cord-nevers" - acknowledging the secular decline in traditional pay TV subscriptions while creating a direct relationship with these previously unreachable audiences. This represents a defensive move to recapture viewers leaving cable while opening a new revenue stream.

The service's AI-powered personalization features reflect industry trends toward algorithmic content curation, leveraging FOX's Tubi acquisition for technological capabilities. By combining live sports (a traditional cable stronghold) with news and entertainment in one platform, FOX is attempting to recreate the cable bundle experience at a lower price point than typical cable packages, while maintaining direct control of the customer relationship and data.

FOX's New Streaming Service Will be Offered at $19.99 Per Month

NEW YORK and LOS ANGELES, Aug. 5, 2025 /PRNewswire/ -- Fox Corporation (Nasdaq: FOXA, FOX; "FOX" or the "Company"), today announced that FOX One, the new wholly-owned direct to consumer streaming service, will launch on August 21 for $19.99 per month or $199.99 annually.

This month, FOX One will bring all of FOX's leading News, Sports and Entertainment branded content together in one dynamic streaming platform. For the first time, cord-cutters and cord-nevers will have live streaming and on-demand access to the real-time thrills, bold, trusted voices and defining stories being told across the full portfolio of FOX brands including FOX News Channel, FOX Business Network, FOX Weather, FOX Sports, FS1, FS2, FOX Deportes, B1G, FOX Local Stations and the FOX Network. FOX Nation and B1G+ will also be available in the FOX One platform. Users will be able to bundle FOX One and FOX Nation for $24.99 per month or the equivalent of $19.99 per month when purchasing the annual plan at launch.

"We're eager to launch FOX One in just a few weeks and super serve our viewers with the best in live news, sports and entertainment content all in one place," said Pete Distad, CEO, Direct to Consumer, Fox Corporation. "In bringing together the full power of the FOX content portfolio in one service, we have created a great value proposition and user experience that will appeal to the cord-cutter and cord-never fans currently not served by conventional pay TV packages."

In addition to many other exciting features, FOX One will feature advanced, AI-powered personalization technologies that seamlessly integrate live and video on-demand content in a cohesive experience.

The latest updates and information about the upcoming service are available at www.FOXOne.com.

About FOX One

FOX One is Fox Corporation's wholly-owned, direct to consumer streaming service, bringing together the thrill of live streaming and the bold, trusted voices that define the full portfolio of FOX brands, including FOX News Channel, FOX Sports, the FOX Network, B1G, FOX Business, FOX Weather, FS1, FS2, FOX Deportes, FOX Local Stations and FOX Nation through the bundle. FOX One is designed to cater to cord-cutters and cord-nevers, delivering FOX's content directly to audiences wherever they are and allowing them to watch how and when they want. Utilizing the technological innovations of Tubi Media Group, FOX One leverages cutting-edge technology to enhance the user experience, with advanced personalization that adapts to individual viewers and easily integrates live and on-demand content.

About Fox Corporation

Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.

CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING STATEMENTS

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "may," "will," "should," "likely," "anticipates," "expects," "intends," "plans," "projects," "believes," "estimates," "outlook" and similar expressions are used to identify these forward-looking statements. These statements are based on management's current expectations and beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements in this press release due to changes in economic, business, competitive, technological, strategic and/or regulatory factors and other factors affecting the operation of the Company's businesses. More detailed information about these factors is contained in the documents the Company has filed with or furnished to the Securities and Exchange Commission, including the Company's Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q.

Statements in this press release speak only as of the date they were made, and the Company undertakes no duty to update or release any revisions to any forward-looking statement made in this press release or to report any events or circumstances after the date of this press release or to reflect the occurrence of unanticipated events or to conform such statements to actual results or changes in the Company's expectations, except as required by law.

 

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SOURCE Fox Corporation

FAQ

When will FOX One streaming service launch and how much will it cost?

FOX One will launch on August 21, 2025, priced at $19.99 per month or $199.99 annually. A bundle with FOX Nation will be available for $24.99 monthly.

What content will be available on FOX One streaming platform?

FOX One will include content from FOX News Channel, FOX Business Network, FOX Weather, FOX Sports, FS1, FS2, FOX Deportes, B1G, FOX Local Stations, FOX Network, and FOX Nation through the bundle.

How is FOX One different from traditional cable TV subscriptions?

FOX One is designed specifically for cord-cutters and cord-nevers, offering live streaming and on-demand access to FOX's content portfolio with AI-powered personalization in a single platform.

Can FOX One be bundled with other FOX services?

Yes, users can bundle FOX One with FOX Nation for $24.99 monthly, or effectively $19.99 monthly when purchasing the annual plan at launch.

What technology features will FOX One streaming service offer?

FOX One will feature advanced AI-powered personalization technologies that integrate live and video on-demand content in a cohesive experience, leveraging Tubi Media Group's technology.