SUPER BOWL LIX ON FOX AND TUBI GENERATES MORE THAN $800 MILLION IN GROSS ADVERTISING REVENUE

Rhea-AI Summary

Fox (NASDAQ: FOXA, FOX) announced that Super Bowl LIX generated over $800 Million in gross advertising revenue across all platforms. The event set multiple records, including:

- Average audience of 127.7 million viewers (up 3% from last year)
- Peak viewership of 137.7 million during second quarter
- Pregame coverage averaged 23.4 million viewers
- Halftime show drew 133.5 million viewers (up 3% from last year)

Tubi's streaming performance broke records with:
- 15.5 million peak concurrent streaming viewers
- 13.6 million average minute audience
- 24 million unique viewers across game day programming
- 4K live stream delivery through FOX's Tempe facility

Positive

• Generated over $800 million in gross advertising revenue
• Record viewership of 127.7 million viewers (3% increase YoY)
• Record-breaking streaming metrics on Tubi with 15.5M peak concurrent viewers
• Successful 4K streaming implementation

Negative

• None.

LOS ANGELES, Feb. 12, 2025 /PRNewswire/ -- Fox Corporation (NASDAQ: FOXA) (NASDAQ: FOX) today announced that the presentation of Super Bowl LIX on FOX and Tubi generated over $800 Million in gross revenue from advertising sales across all platforms, with record pricing for the sold-out game. 

"The clear winners Sunday night were the Eagles, the NFL, and FOX. Congratulations to our teams at FOX Sports and Tubi for a record-breaking and historic Super Bowl LIX, the most-watched, most-streamed, and most successful Super Bowl ever," said Lachlan Murdoch, Executive Chair and CEO, Fox Corporation.

FOX Sports Super Bowl LIX Highlights

• New Orleans hosted an unforgettable Super Bowl that saw a record-setting average audience of 127.7 million viewers watch the Philadelphia Eagles' 40-22 victory over the Kansas City Chiefs in Super Bowl LIX. The 127.7 million viewers set a new all-time high mark for Super Bowl viewership (up +3% vs. 123.7 million viewers last year) featuring fans across all platforms, including television (FOX, FOX Deportes and Telemundo) and digital (Tubi and NFL digital properties, including NFL+).
  
  
• The big game peaked at 137.7 million viewers in the second quarter (8:00 PM – 8:15 PM ET), per Nielsen Media Research.
  
  
• FOX SUPER BOWL LIX PREGAME coverage averaged 23.4 million viewers from 1:00 PM ET to kick-off. It ranks as the best for a Super Bowl pregame starting at 1:00 PM on record. The pre-kick portion averaged 82.5 million viewers, up +9% over last year's 75.8 million viewers.
  
  
• The Apple Music Super Bowl Halftime Show, starring Kendrick Lamar, drew an average of 133.5 million viewers across television and digital platforms from 8:30 PM – 8:45 PM ET (up +3% vs. 129.3 million viewers last year), setting a new record as most-watched Super Bowl halftime performance in history

Tubi Super Bowl LIX Highlights

• Tubi's simulcast of FOX's Super Bowl LIX broadcast broke the Super Bowl streaming record as part of the networks special game day takeover, reaching 15.5 million peak concurrent streaming viewers and a 13.6 million average minute audience, up by a decisive margin from prior Super Bowls. Tubi also saw 24 million unique viewers access the platform across game day programming starting with FOX's SUPER BOWL LIX PREGAME SHOW.
  
  
• For Super Bowl LIX Tubi leveraged FOX's state-of-the-art livestreaming operation in Tempe, Arizona to deliver the highest quality, 4K live stream with best-in-class latency.

About Fox Corporation

Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com. 

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SOURCE Fox Corporation

FAQ

How much advertising revenue did Super Bowl LIX generate for FOX?

Super Bowl LIX generated over $800 million in gross advertising revenue across all FOX platforms, with record pricing for the sold-out game.

What was the total viewership for Super Bowl LIX on FOX?

Super Bowl LIX achieved a record-setting average audience of 127.7 million viewers, with peak viewership reaching 137.7 million during the second quarter.

How did Tubi's Super Bowl LIX streaming performance compare to previous years?

Tubi broke Super Bowl streaming records with 15.5 million peak concurrent viewers and a 13.6 million average minute audience, significantly surpassing previous Super Bowls.

What was the viewership for the Super Bowl LIX halftime show on FOX?

The Apple Music Super Bowl Halftime Show drew 133.5 million viewers across television and digital platforms, a 3% increase from the previous year, setting a new record.

How many unique viewers accessed Tubi during Super Bowl LIX?

Tubi saw 24 million unique viewers access the platform across game day programming, starting with FOX's Super Bowl LIX pregame show.