Tubi Media Group Partners with Gracenote to Unlock Additional Value in Content Discovery and Programmatic CTV Advertising

Rhea-AI Summary

Tubi Media Group (Nasdaq: FOXA, FOX) has entered a new agreement with Gracenote, Nielsen’s content intelligence unit, to enhance content discovery and advertising across Tubi Media Group properties, including Tubi and FOX One. The deal uses Gracenote’s human-verified metadata, imagery and taxonomy to power better search, recommendations and natural language queries, and to test Gracenote IDs in programmatic bid streams for more contextually relevant CTV advertising.

Market Context

Comparable partnership history recorded reactions of 8.24% and -0.65%, showing inconsistent translat...

Analysis

Comparable partnership history recorded reactions of 8.24% and -0.65%, showing inconsistent translation into market outcomes. The key watch item was whether improved discovery and advertising data generated measurable monetization.

Key Figures

Announcement date: Aug. 12, 2026

1 metrics

Announcement date Aug. 12, 2026 Partnership announcement

Previous Partnership Reports

2 past events · Latest: Oct 30 (Positive)

Same Type Pattern 2 events

Date	Event	Sentiment	24h Move	Catalyst
Oct 30	Content partnership	Positive	+8.2%	Exclusive Audiochuck distribution and advertising partnership across Tubi and related platforms
Sep 09	Leadership appointment	Positive	-0.7%	Advertising sales executive appointed to expand monetization and partnerships at FOX Weather

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Comparable partnership-related announcements produced mixed reactions, with one positive and one negative outcome.

Key Terms

content intelligence, natural language queries, programmatic bid streams, standardized taxonomy

4 terms

content intelligence technical

"Gracenote's content intelligence encompasses unique identifiers"

Content intelligence is the use of data analysis and automated tools to measure how digital content performs and to guide what content to create, when to publish it, and which audiences to target. For investors, it matters because it helps companies spend marketing dollars more efficiently, boost customer engagement and predict which content-driven initiatives will drive sales or brand risk — like giving a marketer a map and compass instead of guesswork.

natural language queries technical

"responses to natural language queries"

Natural language queries are questions or requests you type or speak using everyday phrases—like asking a colleague—rather than using technical search codes. For investors, they let you quickly pull financial data, news, or company filings by phrasing what you want in plain English, speeding research and uncovering relevant facts without learning specialized search syntax.

programmatic bid streams financial

"test Gracenote IDs in programmatic bid streams"

Programmatic bid streams are the continuous, automated flow of real-time auction messages exchanged between publishers, ad exchanges, and advertisers when digital ad space is being bought and sold. Think of it like a high-speed stock-market feed of buy and sell offers for web or app ad impressions, carrying price, audience and contextual data. Investors care because the volume, quality, and regulation of these streams affect ad revenue, marketing efficiency, and data-driven targeting across digital businesses.

standardized taxonomy technical

"rich imagery and standardized taxonomy"

A standardized taxonomy is an agreed-upon system of categories and labels used to classify companies, products, activities, or data so everyone uses the same terms and structure. For investors it matters because consistent labeling makes it easier to compare performance, risks, or regulatory status across firms—like using a common library catalog so you can quickly find and compare similar books instead of guessing where each one is shelved.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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New Agreement Aims to Leverage Gracenote Infrastructure to Create More Relevant Viewer Experiences and Deeper Advertiser Demand

NEW YORK, Aug. 12, 2026 /PRNewswire/ -- Gracenote, the content intelligence business unit of Nielsen, and Tubi Media Group, a division of Fox Corp. (Nasdaq: FOXA, FOX), today announced a new agreement under which Gracenote will provide advanced content discovery and advertising capabilities on Tubi Media Group properties, including Tubi and FOX One.

Gracenote's content intelligence encompasses unique identifiers, human-verified program metadata, rich imagery and standardized taxonomy. This partnership will give Tubi Media Group access to improved content search and discovery capabilities, which can generate recommendations and return timely, accurate and relevant responses to natural language queries. As a part of the partnership, Tubi Media Group will also test Gracenote IDs in programmatic bid streams to improve contextually relevant advertising.

"Gracenote has been a valued partner, and this renewal underscores our commitment to innovation for both consumers and for advertisers across our streaming portfolio," said Paul Cheesbrough, CEO of Tubi Media Group. "As Tubi and FOX One continue to scale, we are excited about the future we're building."

"Tubi Media Group's market-leading streaming portfolio, combined with Gracenote's gold-standard content intelligence, make a powerful pairing," said Jared Grusd, CEO of Gracenote. "As the market embraces data and technology to maximize value for viewers and partners alike, Gracenote's curated and human-verified data provides an essential foundation—a definitive source of truth for entertainment experiences that keep consumers engaged."

About Gracenote

Gracenote is the content intelligence business unit of Nielsen. We standardize the way the global media and entertainment ecosystem indexes content and associated metadata, allowing it to flow between creators, distributors, platforms and advertisers. By providing unmatched depth across 55M+ titles and 80K+ channels and catalogs, we power the modern search, discovery and navigation experiences that connect people to the TV, movies, music and sports they love — in 70+ languages across 80+ countries. For more information, visit Gracenote.com or follow us on LinkedIn.

About Tubi Media Group

Tubi Media Group is the home of FOX's digital businesses and streaming services, including Tubi, FOX One, Red Seat Ventures, AdRise and Credible. The group is tasked with driving FOX's digital growth strategy and oversees the operation of FOX's core platforms and systems, product engineering teams, research and development, and the Office of the CTO.

View original content to download multimedia:https://www.prnewswire.com/news-releases/tubi-media-group-partners-with-gracenote-to-unlock-additional-value-in-content-discovery-and-programmatic-ctv-advertising-302849432.html

SOURCE Gracenote

FAQ

What is the new Tubi Media Group (FOX) and Gracenote partnership announced on August 12, 2026?

The partnership is an agreement where Gracenote supplies advanced content discovery and advertising capabilities to Tubi Media Group properties. According to Tubi Media Group, it covers Tubi and FOX One, using Gracenote’s content intelligence to improve search, recommendations and contextual advertising experiences.

How will Gracenote improve content discovery on Tubi and FOX One for FOX shareholders and viewers?

Gracenote will provide unique IDs, human-verified metadata, rich imagery and standardized taxonomy to Tubi Media Group. According to Tubi Media Group, this enables more accurate search, better recommendations and relevant responses to natural language queries across its streaming portfolio, including Tubi and FOX One.

What does testing Gracenote IDs in programmatic CTV bid streams mean for Tubi Media Group (FOX)?

Tubi Media Group plans to test Gracenote IDs within programmatic bid streams for connected TV advertising. According to Tubi Media Group, this aims to improve contextually relevant ads by using content-level identifiers, potentially deepening advertiser demand across its streaming properties over time.

Does the Tubi Media Group and Gracenote agreement disclose any financial terms for FOX investors?

No financial terms or revenue figures are disclosed for this agreement. According to Tubi Media Group, the announcement focuses on technology collaboration to enhance content discovery and programmatic CTV advertising, rather than specifying contract value, duration, or direct financial impact for FOX investors.

Which platforms are covered by the August 2026 Tubi Media Group–Gracenote deal?

The agreement covers Tubi Media Group properties, explicitly including Tubi and FOX One. According to Tubi Media Group, Gracenote’s content intelligence and IDs will support content discovery and programmatic advertising capabilities across this streaming portfolio, helping create more relevant experiences for viewers and advertisers.