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Freshworks Appoints Enrique Ortegon as Senior Vice President and General Manager of Americas Field Sales

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Freshworks (NASDAQ: FRSH) announced on October 7, 2025 that Enrique Ortegon has been appointed Senior Vice President and General Manager of Americas Field Sales. Ortegon brings over two decades of enterprise SaaS and go‑to‑market leadership, including senior roles at DocuSign and Salesforce.

He will lead growth strategy and operations across North and South America, focusing on customer expansion and delivering Freshworks’ simple service and employee experience software. Ortegon holds a bachelor’s in Economics from Tecnológico de Monterrey and an MBA from Stanford Graduate School of Business.

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Positive

  • Appoints Enrique Ortegon as SVP and General Manager Americas
  • Ortegon brings 20+ years of enterprise SaaS leadership experience
  • Direct experience leading North America teams at DocuSign and Salesforce

Negative

  • None.

Former DocuSign and Salesforce executive joins to drive growth and customer expansion across North and South America

SAN MATEO, Calif., Oct. 07, 2025 (GLOBE NEWSWIRE) -- Freshworks (NASDAQ: FRSH), today announced Enrique Ortegon as its new Senior Vice President and General Manager of Americas Field Sales, bringing over two decades of leadership experience in enterprise SaaS and go-to-market strategy. Enrique will lead Freshworks' growth strategy and operations across North and South America, supporting the company's mission to deliver exceptional customer and employee experiences with uncomplicated service software.

"Enrique is a transformational leader who brings the perfect combination of strategic vision, operational excellence, and deep market expertise to accelerate our growth across the Americas," said Ian Tickle, Chief of Global Field Operations at Freshworks. "With a record of scaling from SMB to enterprise and deep operating experience across North and South America, he can accelerate our regional growth and amplify the value we deliver to thousands of customers."

Enrique most recently served as a senior executive at DocuSign, where he led the North America Majors, Mid-Market, and SMB businesses, playing a key role in the company's transformation and delivery of its Intelligent Agreement Management platform, which helps organizations streamline and automate agreement processes. Before that, he spent more than a decade at Salesforce in senior leadership roles, including SVP of SMB North America, General Manager for Latin America, and VP of Global Enterprise Sales Strategy & Go-To-Market. In these positions, Enrique delivered record growth across geographies and segments while championing initiatives to advance diversity and inclusion.

“I have admired Freshworks for many years. Its value proposition of simplicity with superior return on investment sets it apart from the other players in the dynamic employee experience and customer experience markets," said Ortegon. "Most exciting is the opportunity to work with such a talented and motivated group of people to grow the company and deliver great value to our thousands of customers across the Americas."

Beyond his corporate leadership roles, Enrique also advises several startups and an investment fund dedicated to empowering Latin entrepreneurs and supporting underrepresented communities. Enrique earned a bachelor’s degree in Economics from Tecnológico de Monterrey and his MBA at Stanford Graduate School of Business.

About Freshworks
Freshworks Inc. builds uncomplicated service software that delivers exceptional customer and employee experiences. Its enterprise-grade solutions are powerful yet intuitive, and quick to deliver value. With a people-first approach to AI, Freshworks helps teams be more effective and organizations more productive. More than 74,000 companies — including Bridgestone, New Balance, S&P Global, and Sony Music — trust Freshworks to improve service efficiency and fuel long-term loyalty. For the latest updates, visit freshworks.com and follow Freshworks on LinkedIn, X, and Facebook.

© 2025 Freshworks Inc. All rights reserved. Freshworks, Freshdesk, Freshservice, Freddy AI and associated logos are trademarks of Freshworks Inc. All other trademarks are property of their respective owners.

Press Contact
pr@freshworks.com


FAQ

Who did Freshworks appoint as Senior Vice President and General Manager of Americas Field Sales on October 7, 2025?

Freshworks appointed Enrique Ortegon as Senior Vice President and General Manager of Americas Field Sales on October 7, 2025.

What responsibilities will Enrique Ortegon have at Freshworks (FRSH)?

Ortegon will lead growth strategy and operations across North and South America, focusing on customer expansion and field sales execution.

What prior experience does Enrique Ortegon bring to Freshworks (FRSH)?

He has 20+ years in enterprise SaaS with senior roles at DocuSign and Salesforce, including leadership of North America and Latin America businesses.

When was the Freshworks (FRSH) announcement about the Americas hire made?

The appointment was announced on October 7, 2025.

How might Enrique Ortegon's hire affect Freshworks' regional strategy (FRSH)?

The company said Ortegon will aim to accelerate regional growth and customer expansion across the Americas.

What are Enrique Ortegon's academic qualifications listed by Freshworks (FRSH)?

He holds a bachelor’s in Economics from Tecnológico de Monterrey and an MBA from Stanford Graduate School of Business.
Freshworks Inc.

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