Freshworks Appoints Kady Srinivasan as Chief Marketing Officer
Freshworks (NASDAQ: FRSH) named Kady Srinivasan as Chief Marketing Officer effective Jan 7, 2026.
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Rhea-AI Summary
Freshworks (NASDAQ: FRSH) named Kady Srinivasan as Chief Marketing Officer effective Jan 7, 2026. Srinivasan brings over 15 years of SaaS marketing leadership and will report to Mika Yamamoto while leading global marketing to amplify Freshworks' AI-assisted service software strategy.
Her prior roles include CMO at You.com and Lightspeed Commerce (NYSE: LSPD), where she is credited with 25% year-over-year growth, doubling market share in key regions and quadrupling marketing efficiency, and positions at Klaviyo and Owlet Baby Care. Srinivasan also advises AI startups and holds an MBA from UNC Chapel Hill.
Positive
- Led 25% year-over-year growth at Lightspeed
- Doubled market share in key regions at Lightspeed
- Quadrupled marketing efficiency at Lightspeed
Negative
- None.
Details
News Market Reaction – FRSH
On Jan 7, the day this news came out, FRSH closed 1.36% above the previous close.
Data tracked by StockTitan Argus for the Jan 7 session.
Key Figures
- Leadership experience
- over 15 years
- Years leading marketing at high-growth SaaS companies
- Revenue growth
- 25% year-over-year growth
- Lightspeed Commerce growth during Srinivasan’s tenure
- Profitability milestone
- first profitable quarter in two decades
- Lightspeed Commerce performance under Srinivasan
Historical Context
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Deal to acquire FireHydrant to deepen AI-native incident management.
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New AI features in Freshservice and Freddy AI to enhance employee experience.
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Launch of Freshdesk Command Center and Vertical AI Agents for faster support.
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Cost of Complexity survey highlighting software waste and productivity loss.
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Freshservice for Business Teams launched standalone with ARR above $35M.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
saas technical
ai technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Former Dropbox and Klaviyo executive brings proven track record of driving transformational marketing and revenue growth at high-growth SaaS companies
SAN MATEO, Calif., Jan. 07, 2026 (GLOBE NEWSWIRE) -- Freshworks (NASDAQ: FRSH), today announced Kady Srinivasan has joined as its Chief Marketing Officer, bringing over 15 years of leadership experience driving large-scale marketing transformations at high-growth SaaS companies. Srinivasan will lead Freshworks' global marketing strategy to amplify the company's mission to deliver exceptional customer and employee experiences with uncomplicated service software. Srinivasan will report to Mika Yamamoto, who serves as Freshworks' Chief Integrated Customer Growth Officer, and continues to oversee Marketing, Customer Support, and the Small Business and Commercial Sales and Customer Success organizations.
“Kady’s mix of experience is a strong fit for Freshworks," said Yamamoto. "She has successfully led large-scale, sustained marketing transformations and built high-performing global marketing engines that drive predictable, measurable growth across PLG, inbound, and enterprise go-to-market models. On top of her exceptional leadership qualities and proven business results, Kady upholds our value of putting customer needs at the center of brand building.”
Srinivasan most recently served as Chief Marketing Officer at You.com, an AI search infrastructure company, and Lightspeed Commerce, Inc. (NYSE: LSPD), a payments platform provider. During her tenure at Lightspeed, she doubled market share in key regions, quadrupled marketing efficiency, and helped drive
"I'm thrilled to join Freshworks at this pivotal moment where AI defines the future of service," said Srinivasan. "Freshworks is uniquely positioned to lead this shift by delivering uncomplicated, AI-assisted solutions that cut through complexity and genuinely serve the customer. I look forward to working with this talented team to amplify our brand and accelerate growth through this efficient and superior path."
Srinivasan is currently a Venture Advisor at Relay Ventures and an advisor to high growth AI startups such as HighTouch and Doss. She holds an MBA from the University of North Carolina at Chapel Hill and a BE from RV College of Engineering.
About Freshworks
Freshworks Inc. builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. For the latest company news and customer stories, visit www.freshworks.com and follow us on Facebook, LinkedIn, and X.
© 2026 Freshworks Inc. All rights reserved. Freshworks and its associated logos are trademarks of Freshworks Inc. All other trademarks are property of their respective owners.
Press Contact
Erika Howard
pr@freshworks.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/01ec9225-f20e-4be8-b500-748db1bc6d2c
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