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Freshworks Named a Leader in the 2026 Gartner® Magic Quadrant™ for IT Service Management Platforms

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Freshworks (NASDAQ: FRSH) announced that it was named a Leader in the 2026 Gartner® Magic Quadrant™ for IT Service Management Platforms, based on Gartner’s evaluation of Completeness of Vision and Ability to Execute. Freshworks links this placement to growth in its customer base and the capabilities of its unified service operations platform.

According to Freshworks, customers using Freshservice report an average CSAT of 97.8% and first contact resolution of 75%. The company highlights three areas of service transformation: a unified ServiceOps platform spanning ITSM, ITOM, ITAM and ESM; trusted, domain-specific Freddy AI for automation and decision support; and rapid implementation, with Freshservice customers typically going live in under 90 days and realizing a stated 168% ROI with a six‑month payback period.

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Positive

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Negative

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Market Context

Freshworks' recent news record included a -0.88% reaction to a customer-selection announcement and a...
Analysis

Freshworks' recent news record included a -0.88% reaction to a customer-selection announcement and a 2.68% reaction to an AI launch. That range frames this recognition as validation, with Net Selling insider sentiment as a risk to monitor.

Key Figures

ITSM market size: nearly $9 billion ITSM market growth: 13.74% Customer satisfaction: 97.8% CSAT +4 more
7 metrics
ITSM market size nearly $9 billion 2025
ITSM market growth 13.74% year over year in 2025
Customer satisfaction 97.8% CSAT Freshworks customer base
First-contact resolution 75% Freshworks customer base
Implementation time under 90 days average Freshservice customer go-live
Return on investment 168% ROI average Freshservice customer
Payback period six-month payback period average Freshservice customer

Historical Context

5 past events · Latest: Jul 08 (Neutral)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Jul 08 Earnings scheduling notice Neutral -2.0% Q2 2026 results announcement scheduled for August 4 after market close
Jun 30 Customer selection Positive -0.9% Vanquis selected Freshservice for its technology modernization
May 27 AI budget research Negative -0.7% Research identified AI spending losses caused by adoption complexity
May 20 Customer awards Positive +0.9% Freshworks announced winners of its inaugural 2026 Global Customer Awards
May 14 AI product launch Positive +2.7% Freshworks introduced Freddy AI Agent Studio in Freshservice

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Freshworks' historical reactions were mixed, with positive announcements showing both gains and declines.

Key Terms

itsm, csat
2 terms
itsm technical
"IT Service (ITSM), Operations (ITOM), Asset (ITAM), and Enterprise Service Management (ESM)"
IT service management (ITSM) is the set of policies, processes and tools a company uses to run and support its technology systems — think of it as the maintenance crew, help desk and playbook that keep computers, networks and apps working. Investors care because good ITSM reduces outages, controls operating costs, speeds delivery of new services and helps meet regulatory or security requirements; those effects influence profitability, growth predictability and risk.
csat technical
"Our customer base experiences a CSAT of 97.8%"
CSAT (Customer Satisfaction Score) is a simple measure of how happy customers are with a product, service, or interaction, typically captured by asking customers to rate their satisfaction on a short scale. For investors, CSAT is important because it signals customer loyalty and the likelihood of repeat business or churn—think of it as a thermometer for customer sentiment that helps predict future sales stability and brand strength. High or improving CSAT can indicate effective management and lower marketing costs to retain customers.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SAN MATEO, Calif., July 29, 2026 (GLOBE NEWSWIRE) -- Freshworks Inc. (NASDAQ: FRSH) announced today that it has been named by Gartner as a Leader in the 2026 Gartner® Magic Quadrant™ for IT Service Management Platforms. The evaluation was based on specific criteria analyzing the company’s overall Completeness of Vision and Ability to Execute. Freshworks attributes this recognition to its rapid customer growth and the depth and scale of its unified service operations platform.

According to Gartner, “The ITSM platforms market reached nearly $9 billion in 2025, growing 13.74% year over year and remains the largest segment of the IT operations value management market.” The report later notes, “Asset visibility has evolved toward a unified data fabric that connects ITSM, asset and operational data, becoming a prerequisite for effective automation and AI-driven decision making.”

Historically, IT and operations have run on a single linear trigger: something happens, and a human responds. A laptop is requested, so a ticket gets created for manual provisioning. An alert fires, so an onsite engineer investigates. Many leaders have been promised zero touch autonomous service, yet the core blockers to modernization are not a lack of ambition; they’re disconnected data, missing context, and AI that acts as more of a consulting project instead of an accelerator.

“Service and operations leaders don't just want a faster ticketing system, they want an AI-powered platform that unifies service, operations, assets and knowledge together on a shared data layer," said Dennis Woodside, Chief Executive Officer & President of Freshworks. "We believe our positioning as a Leader by Gartner highlights a clear shift in the market. We’re focused on giving agile enterprises the depth and scale they need, alongside domain-specific AI so they can move at the speed of their business while staying firmly in control.”

Companies like Amerisure, McLaren Mastercard Formula 1 Team and New Balance already trust Freshservice to run that way. Our customer base experiences a CSAT of 97.8% and an average first contact resolution of 75%.

Freshworks drives service transformation across three core areas:

  • Unified ServiceOps Platform: Brings together IT Service (ITSM), Operations (ITOM), Asset (ITAM), and Enterprise Service Management (ESM) on a single platform with a common data and context model. Our one service delivery model serves IT, HR, Finance, and other business teams - not separate tools stitched together - meaning a single common layer of insights, analytics and integrations.
  • Trusted, Domain-Specific AI: Deploys intelligent agents across critical workflows - including IT and HR requests, incident triage, and multichannel self-service - to automate routine resolutions. Freshworks has built Freddy AI for the problems tens of thousands of customers have today, with a foundational understanding of over a decade of experience, workflow, and service domain solutioning to make Freddy AI more accurate, reliable and effective.
  • Rapid Impact: Built for short implementation cycles that deliver immediate value without consultant overhead and no-code setup. On average, Freshservice customers go live in under 90 days, delivering a 168% ROI and a six-month payback period (read The 168% ROI behind switching to Freshservice).

"One of the benefits is that we started with IT, and now we bring in a bunch of other workspaces, such as facilities, loss prevention, HR, and all the other business departments," said Markus Gaulke, Platform Manager for New Balance.

To access the full Gartner Magic Quadrant report, visit here.

About Freshservice
Freshservice by Freshworks is an AI-powered ServiceOps platform that unifies IT Service (ITSM), Asset (ITAM), Operations (ITOM) and Enterprise Service Management (ESM) on a single platform with a shared data layer. It gives IT, HR, finance, and facilities teams full visibility across services and infrastructure without the complexity of stitched-together tools. Freshservice comes with a natively embedded AI layer called Freddy AI that helps agents resolve issues faster, automates employee service requests, and gives leaders the insights they need to make better decisions. The result is resilient, proactive service delivery that scales across the entire organization.

About Freshworks
Freshworks is the AI-powered, unified service operations platform that is fast to deploy, intuitive to use, and enables every employee to be more productive. We offer powerful governance and scale, without the operational drag of legacy platforms. Organizations including Bridgestone, New Balance, S&P Global, and Sony Music trust Freshworks to deliver quality employee and customer service and manage efficient technology operations. For the latest updates, visit freshworks.com and follow Freshworks on LinkedIn, X, and Facebook.

© 2026 Freshworks Inc. All rights reserved. Freshworks, Freshservice, and Freddy AI and their associated logos are trademarks of Freshworks Inc. All other trademarks are property of their respective owners. Nothing in this press release should be construed to the contrary, or as an approval, endorsement or sponsorship by any third party of Freshworks Inc. or any aspect of this press release.
Gartner Source Citation
Gartner, Inc., Magic Quadrant for IT Service Management Platforms, Rich Doheny, Jen Lichucki, 27 July, 2026.

Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Press Contact
pr@freshworks.com


FAQ

What did Gartner recognize Freshworks (NASDAQ: FRSH) for in the 2026 Magic Quadrant for IT Service Management Platforms?

Gartner named Freshworks a Leader in the 2026 Magic Quadrant for IT Service Management Platforms. According to Freshworks, this recognition reflects Gartner’s assessment of its Completeness of Vision and Ability to Execute in the ITSM platforms market.

Why does Freshworks say it was positioned as a Leader in the 2026 Gartner ITSM Magic Quadrant?

Freshworks attributes its Leader position to rapid customer growth and the scale of its unified service operations platform. According to Freshworks, combining IT service, operations, assets and enterprise service management on one shared data layer supports automation, AI-driven decisions and agile enterprise service delivery.

What customer performance metrics does Freshworks (FRSH) report for Freshservice users in 2026?

Freshworks reports that Freshservice customers achieve an average 97.8% customer satisfaction (CSAT) and 75% first contact resolution. According to Freshworks, these metrics reflect outcomes from organizations such as Amerisure, McLaren Mastercard Formula 1 Team and New Balance using its AI-powered ServiceOps platform.

What ROI and payback period does Freshworks claim for organizations switching to Freshservice?

Freshworks cites a 168% return on investment and a six-month payback period for switching to Freshservice. According to Freshworks, short implementation cycles, no-code setup and reduced consultant overhead enable customers to go live in under 90 days and realize these benefits.

How does Freddy AI fit into the Freshworks (FRSH) IT service management offering?

Freddy AI is Freshworks’ embedded AI layer in Freshservice, supporting agents and employees across workflows. According to Freshworks, Freddy AI automates routine resolutions, accelerates IT and HR requests, and provides leaders with insight for more informed decisions and scalable, proactive service delivery.

What capabilities does the Freshworks unified ServiceOps platform provide across ITSM, ITOM, ITAM and ESM?

The Freshworks ServiceOps platform unifies IT service, operations, asset management and enterprise service management on one shared data layer. According to Freshworks, this gives IT, HR, finance and facilities teams full visibility, common analytics, and governance without relying on multiple stitched-together tools.

Which notable organizations use Freshworks or Freshservice as of the 2026 Gartner ITSM recognition?

According to Freshworks, organizations such as Amerisure, McLaren Mastercard Formula 1 Team and New Balance use Freshservice, while Bridgestone, New Balance, S&P Global and Sony Music use Freshworks. These companies rely on its AI-powered platform for employee service, customer service and technology operations.