McLaren Racing announces Freshworks as an Official Partner of the McLaren Formula 1 Team
Freshworks (NASDAQ: FRSH) has announced a multi-year partnership with McLaren Racing as an Official Partner of the McLaren Formula 1 Team. The partnership centers on McLaren's implementation of Freshservice, Freshworks' AI-powered ITSM solution, to enhance their global IT operations efficiency.
The partnership will debut at the Belgian Grand Prix, with Freshworks branding appearing on McLaren's Formula 1 race cars and team kit for the remainder of the 2025 season and beyond. The collaboration aims to streamline McLaren's IT services, enabling faster issue resolution and improved service delivery during the race season.
Freshworks (NASDAQ: FRSH) ha annunciato una partnership pluriennale con McLaren Racing come Partner Ufficiale del team di Formula 1 McLaren. La collaborazione si basa sull'implementazione da parte di McLaren di Freshservice, la soluzione ITSM potenziata dall'intelligenza artificiale di Freshworks, per migliorare l'efficienza delle loro operazioni IT a livello globale.
La partnership sarà presentata per la prima volta al Gran Premio del Belgio, con il marchio Freshworks che comparirà sulle vetture di Formula 1 di McLaren e sull'abbigliamento del team per il resto della stagione 2025 e oltre. L'obiettivo della collaborazione è ottimizzare i servizi IT di McLaren, consentendo una risoluzione più rapida dei problemi e un miglioramento nella fornitura dei servizi durante la stagione di gare.
Freshworks (NASDAQ: FRSH) ha anunciado una asociación plurianual con McLaren Racing como Socio Oficial del equipo de Fórmula 1 McLaren. La colaboración se centra en la implementación por parte de McLaren de Freshservice, la solución ITSM potenciada por IA de Freshworks, para mejorar la eficiencia de sus operaciones IT a nivel global.
La asociación se estrenará en el Gran Premio de Bélgica, con la marca Freshworks visible en los coches de Fórmula 1 de McLaren y en la indumentaria del equipo durante el resto de la temporada 2025 y más allá. La colaboración busca optimizar los servicios IT de McLaren, permitiendo una resolución más rápida de problemas y una mejor entrega de servicios durante la temporada de carreras.
Freshworks (NASDAQ: FRSH)가 McLaren Racing과 공식 파트너로서 다년간의 파트너십을 발표했습니다. 이번 파트너십은 Freshworks의 AI 기반 ITSM 솔루션인 Freshservice를 McLaren이 도입하여 전 세계 IT 운영 효율성을 향상시키는 데 중점을 둡니다.
이 파트너십은 벨기에 그랑프리에서 처음 공개되며, Freshworks 브랜드는 2025년 시즌 및 그 이후 동안 McLaren의 포뮬러 1 레이스카와 팀 복장에 노출됩니다. 이번 협력은 McLaren의 IT 서비스를 간소화하여 문제 해결 속도를 높이고 레이스 시즌 동안 서비스 제공을 개선하는 것을 목표로 합니다.
Freshworks (NASDAQ : FRSH) a annoncé un partenariat pluriannuel avec McLaren Racing en tant que partenaire officiel de l'équipe de Formule 1 McLaren. Ce partenariat repose sur la mise en œuvre par McLaren de Freshservice, la solution ITSM alimentée par l'IA de Freshworks, afin d'améliorer l'efficacité de leurs opérations informatiques mondiales.
Le partenariat sera dévoilé lors du Grand Prix de Belgique, avec la présence de la marque Freshworks sur les voitures de course de McLaren et les tenues de l'équipe pour le reste de la saison 2025 et au-delà. Cette collaboration vise à optimiser les services informatiques de McLaren, permettant une résolution plus rapide des problèmes et une meilleure prestation de services durant la saison de course.
Freshworks (NASDAQ: FRSH) hat eine mehrjährige Partnerschaft mit McLaren Racing als offizieller Partner des McLaren Formel-1-Teams angekündigt. Die Partnerschaft konzentriert sich auf die Implementierung von Freshservice, der KI-gestützten ITSM-Lösung von Freshworks, um die Effizienz der globalen IT-Operationen von McLaren zu verbessern.
Die Partnerschaft wird beim Belgischen Grand Prix Premiere feiern, wobei das Freshworks-Branding auf den Formel-1-Rennwagen von McLaren und der Teamkleidung für die restliche Saison 2025 und darüber hinaus zu sehen sein wird. Ziel der Zusammenarbeit ist es, McLarens IT-Services zu optimieren, schnellere Problemlösungen zu ermöglichen und die Servicebereitstellung während der Rennsaison zu verbessern.
- Partnership with prestigious McLaren Formula 1 Team enhances brand visibility
- Implementation of Freshservice solution in a high-performance environment demonstrates product capability
- None.
Insights
Freshworks secures visibility-boosting McLaren F1 partnership showcasing its Freshservice ITSM solution in high-stakes, global racing environment.
Freshworks has announced a strategic multi-year partnership with McLaren Racing, positioning its AI-powered Freshservice ITSM solution at the heart of McLaren's Formula 1 operations. The partnership demonstrates a practical implementation of Freshworks' technology in a demanding environment where technology performance is mission-critical.
What makes this implementation particularly noteworthy is the operating environment: Formula 1 teams face unique IT challenges with constantly traveling personnel, time-sensitive operations, and zero tolerance for downtime during race weekends. McLaren's adoption validates Freshservice's capability to support distributed global teams with high-pressure requirements—exactly the scenario many enterprise IT departments face at scale.
The partnership provides Freshworks with prominent brand exposure through placement on McLaren's F1 cars and team kit starting at the Belgian Grand Prix. This visibility extends across F1's substantial global audience, potentially enhancing Freshworks' recognition in the competitive ITSM market.
While the announcement doesn't disclose financial terms, the explicit mention that McLaren is using Freshservice to "eliminate complexity and drive operational efficiencies" creates a compelling reference case for Freshworks. By demonstrating how their solution performs in F1's high-stakes environment, Freshworks gains credible validation for potential enterprise customers evaluating ITSM solutions.
The emphasis on AI capabilities in the announcement aligns with the broader industry focus on automation and intelligence in IT service management tools, highlighting Freshworks' commitment to these technology trends.
SAN MATEO, Calif., July 22, 2025 (GLOBE NEWSWIRE) -- Freshworks (NASDAQ: FRSH), today announced a multi-year partnership with McLaren Racing, joining as an Official Partner of the McLaren Formula 1 Team. McLaren has integrated Freshworks' ITSM solution, Freshservice, to boost productivity through more efficient and improved IT services within the team.
With AI-powered Freshservice, the McLaren Formula 1 Team is able to ensure its global IT operations run smoothly by addressing service requests quickly and seamlessly, even when spread across the globe during a busy race season – eliminating complexity and driving operational efficiencies across all aspects of the team.
Freshservice supports McLaren’s IT team to reduce tech-based issues so the team can maximise its efforts on performance on the track. Efficient and uncomplicated processes reduce friction and allow the team to resolve issues and deliver services faster.
Freshworks branding will feature on both McLaren Formula 1 Team race cars and the team kit for the remainder of the 2025 season and beyond – starting with this weekend’s Belgian Grand Prix.
Zak Brown, CEO, McLaren Racing, said, “Boosting our efficiencies off the track is a key factor in improving our performance on it. With industry-leading partners such as Freshworks, we’re able to do just that, and I’m delighted to welcome them to the team.”
Dennis Woodside, CEO, Freshworks, said, "We partner with McLaren Racing to optimize their IT operations, enhancing their critical support for winning performance. Our enterprise-grade solutions are designed for ease of implementation, use, and configuration, accelerating McLaren IT's capabilities with AI. We’re proud to deliver intuitive software that directly supports their mission to eliminate complexity on and off the track."
About McLaren Racing
McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 21 Formula 1 world championships, 198 Formula 1 Grands Prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.
McLaren Racing competes across five racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Nolan Siegel and Christian Lundgaard, the ABB FIA Formula E World Championship as the NEOM McLaren Formula E Team with drivers Sam Bird and Taylor Barnard, and F1 Academy with Driver Development programme member Ella Lloyd. The team also competes in the F1 Sim Racing Championship as McLaren Shadow.
McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.
McLaren Racing – Official Website
About Freshworks
Freshworks Inc. (NASDAQ: FRSH) builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 73,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. For the latest company news and customer stories, visit www.freshworks.com and follow us on Facebook, LinkedIn, and X.
© 2025 Freshworks Inc. All Rights Reserved. Freshworks, Freshservice and any associated logo are trademarks of Freshworks Inc. All other company, brand and product names may be trademarks or registered trademarks of their respective companies. Nothing in this press release should be construed to the contrary, or as an approval, endorsement or sponsorship by any third parties of Freshworks Inc. or any aspect of this press release.
Contact:
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1f8ae376-f8e6-47ec-b190-055fd8b4bcb9
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