FirstService Residential launches new resident insurance solution in partnership with VIU by HUB

Rhea-AI Summary

FirstService Residential (NYSE:FSV) launched a new resident insurance solution on Feb 18, 2026, via its affiliate FS Insurance Brokers in partnership with VIU by HUB. The program offers neutral brokerage access to quotes from 50+ carriers, aims to close an underinsurance gap, and is available to U.S. residents online or by phone.

The service provides comparative quotes for home and auto, licensed advisors, no purchase obligation, and national coverage through VIU by HUB.

Positive

• Partnership with VIU by HUB broadens insurance distribution
• Access to 50+ carriers for competitive consumer quotes
• Program explicitly aims to close the underinsurance gap cited as two-thirds of homes

Negative

• Program availability limited to U.S. residents
• No financial terms, pricing, or expected revenue impact disclosed

News Market Reaction

+1.66%

1 alert

+1.66% News Effect

On the day this news was published, FSV gained 1.66%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Underinsured homes: 2 out of 3 homes Carrier panel size: 50+ carriers

2 metrics

Underinsured homes 2 out of 3 homes Estimated share of U.S. homes that may be underinsured

Carrier panel size 50+ carriers Number of top-rated insurers VIU by HUB can quote from

Market Reality Check

Price: $156.86 Vol: Volume 218,754 is 0.79x t...

normal vol

$156.86 Last Close

Volume Volume 218,754 is 0.79x the 20-day average of 276,642, suggesting subdued interest pre‑announcement. normal

Technical Shares at $154.30 trade below the 200-day MA $174.41 and about 26.4% under the 52-week high of $209.66.

Peers on Argus

FSV slipped 0.23% while key real estate peers in the watchlist mostly showed dec...

2 Up

FSV slipped 0.23% while key real estate peers in the watchlist mostly showed declines (e.g., CWK -4.49%, CIGI -2.85%, COMP -2.23%). However, the momentum scanner flagged OPEN and CWK with intraday gains of about 6.6%, indicating mixed, stock-specific moves rather than a unified sector reaction to this partnership news.

Previous Partnership Reports

1 past event · Latest: Jun 06 (Positive)

Same Type Pattern 1 events

Date	Event	Sentiment	Move	Catalyst
Jun 06	Strategic partnership	Positive	-1.3%	Crowther Roofing & Cooling partnership via Roofing Corp of America subsidiary.

Pattern Detected

Limited partnership history: the prior partnership headline coincided with a modest negative move despite strategic intent.

Recent Company History

Over recent quarters, FirstService has highlighted steady growth and portfolio expansion, including community additions and strategic partnerships. A prior partnership event on Jun 06 (Crowther Roofing & Cooling with Roofing Corp of America) saw shares move about -1.25%. Today’s insurance-focused partnership similarly targets service expansion for residents, fitting a pattern of using partnerships to broaden capabilities rather than transforming the core business abruptly.

Historical Comparison

-1.3% avg move · In the past, FSV’s only recorded partnership headline led to a -1.25% move. Compared with that, toda...

partnership

-1.3%

Average Historical Move partnership

In the past, FSV’s only recorded partnership headline led to a -1.25% move. Compared with that, today’s minor -0.23% pre‑news drift suggests a more muted, stock-specific response so far to another service-expansion partnership.

Recent history shows partnerships used to expand operating capabilities—from roofing and HVAC services to today’s resident insurance solution—rather than altering the company’s core residential management focus.

Market Pulse Summary

This announcement highlights FirstService Residential’s effort to deepen its service ecosystem throu...

Analysis

This announcement highlights FirstService Residential’s effort to deepen its service ecosystem through a resident insurance solution powered by VIU by HUB, offering quotes from 50+ carriers. It targets the sizable coverage gap that leaves roughly 2 out of 3 homes underinsured. Historically, partnership headlines have produced modest share moves, suggesting investors watch how such programs scale and contribute to revenue alongside core property management performance.

Key Terms

omnichannel

1 terms

omnichannel technical

"VIU by HUB, an omnichannel insurance platform developed by HUB International"

A coordinated approach to selling and serving customers across all touchpoints—stores, websites, mobile apps, social media, and call centers—so the experience feels like one continuous conversation no matter where a customer interacts. For investors, omnichannel capability signals how well a company can attract and keep customers, turn interactions into sales, and use shared customer data to cut costs and boost revenue—making it a key driver of growth and competitive strength.

AI-generated analysis. Not financial advice.

DANIA BEACH, Fla., Feb. 18, 2026 /PRNewswire/ -- FirstService Residential, North America's leading property management company, is proud to announce the launch of a new resident insurance solution designed to close the insurance coverage gap, offer more choice, and simplify life for residents and boards at the communities it manages. This new program is delivered through a partnership between its affiliated company FS Insurance Brokers and VIU by HUB, an omnichannel insurance platform developed by HUB International, one of the largest personal lines insurance brokerage firms in the U.S.

Closing the insurance coverage gap

Recent studies show that about two out of every three homes nationwide may be underinsured¹. Residents often discover this only when it's time to file a claim. This can lead to significant extra costs, frustration, and even impact neighbors with property damage or disruptive projects nearby. FirstService Residential's program aims to address these challenges by making insurance more accessible, transparent, and tailored to the needs of every resident.

Whether it's time for annual renewal or an opportunity to explore better coverage options, residents can compare quotes from top national insurers for home, auto, and more, all in one place. As a brokerage, VIU by HUB offers neutral advice to tailor insurance to match each resident's needs. The individual licensed agents of VIU by HUB provide expertise, guidance and quotes in seconds from 50+ top-rated carriers, with coverage across the U.S.

"We are always looking for new ways to add value and simplify life in the communities we serve," said Andrew Lester, president of FS Insurance Brokers. "Our new resident insurance solution is available whenever your residents need it. There's no obligation, just convenience when insurance decisions arise."

"Property managers see firsthand what happens when residents are underinsured. It affects the whole community," said Bryan Davis, President of VIU by HUB. "FirstService Residential recognized that gap and is taking a proactive approach to help residents protect themselves and their neighbors."

How it works

Residents in the U.S. can access the program by visiting fsresidential.com/insurance or calling (844) 217-7905. VIU by HUB's licensed advisors shop across 50+ carriers to find coverage based on each resident's needs and can help review coverage as circumstances change. There is no obligation to purchase, just convenient access to neutral advice and competitive quotes whenever insurance decisions arise.

For more information, visit fsresidential.com/insurance

^{1 American Property Casualty Insurance Association (APCIA)}

About FirstService Residential

FirstService Residential is simplifying property management. Its hospitality-minded teams serve residential communities across the United States and Canada. The organization partners with boards, owners, and developers to enhance the value of every property and the life of every resident.

Leveraging unique expertise and scale, FirstService serves its clients with proven solutions and a service-first philosophy. Residents can count on 24/7 customer care and tailored lifestyle programming, amenity activation, and technology for their community's specific needs. Market-leading programs with FirstService Financial, FS Insurance Brokers, FirstService Energy, and special districts teams deliver additional levels of support.

Boards and developers select FirstService Residential to realize their vision and drive positive change for residents in the communities in their trusted care.

FirstService Residential is a subsidiary of FirstService Corporation (NASDAQ and TSX: FSV), a North American leader in providing essential property services to a wide range of residential and commercial clients.

About VIU by HUB

Headquartered in Chicago, Illinois, VIU by HUB is a licensed insurance agency and omnichannel insurance brokerage platform backed by one of the largest personal insurance brokers, Hub International. VIU provides a real-time insurance shopping experience for consumers, offering a wide choice of carriers and neutral, proactive advice. VIU also seamlessly integrates within the systems of its strategic partners in real estate, finance, automotive and other industries to meet customer needs and ultimately add value and drive new revenue. For more information, visit the VIU by HUB Newsroom.

View original content to download multimedia:https://www.prnewswire.com/news-releases/firstservice-residential-launches-new-resident-insurance-solution-in-partnership-with-viu-by-hub-302691550.html

SOURCE FirstService Residential

FAQ

What is the FirstService Residential resident insurance solution launched Feb 18, 2026 (FSV)?

It is a brokerage-backed insurance platform offering comparative quotes from multiple carriers. According to the company, the solution connects U.S. residents to VIU by HUB advisors who shop 50+ carriers for home, auto, and related coverage with no purchase obligation.

How can residents access the FSV insurance program and get quotes?

Residents can access the program via a website or phone number provided by FirstService Residential. According to the company, U.S. residents can visit fsresidential.com/insurance or call (844) 217-7905 to receive neutral advice and competitive quotes.

Does the FSV insurance solution require residents to buy a policy?

No, participation does not require purchase and offers advisory-only support. According to the company, VIU by HUB provides neutral, licensed-agent quotes and guidance with no obligation to purchase, allowing residents to compare options first.

What coverage options does the FSV-VIU by HUB program offer for residents?

The program offers comparative quotes for home, auto, and related personal lines coverage. According to the company, VIU by HUB’s advisors tailor recommendations and provide quotes in seconds across a network of 50+ top-rated carriers nationwide.

How does the FSV program address the underinsurance issue cited in the announcement?

It aims to close coverage gaps by improving access and choice for residents. According to the company, the platform lets residents compare insurers and review coverage to reduce underinsurance risks that affect communities and neighbors.