Fathom Expands Market Share in Arizona by Licensing Its intelliAgent Platform to Sovereign Realty Partners

Rhea-AI Summary

Fathom Holdings (Nasdaq: FTHM) has announced a strategic expansion in Arizona through licensing its intelliAgent platform and Elevate program to industry veterans Jeff Hawke, Joel Moyes, and Patrick Lewis. The partnership, operating as Fathom Realty Elite, marks a significant milestone in Fathom's platform expansion strategy, targeting a market with approximately 90,000 licensees.

The partnership combines Fathom's advanced technology platform with local expertise from leaders who bring 81 years of combined commercial and residential real estate experience. CEO Marco Fregenal indicated this could be the first of many similar agreements as independent brokerages seek to enhance their operations with cutting-edge technology and nationwide network access.

Insights

Strategic Growth Analyst

Fathom's platform licensing deal in Arizona marks a strategic pivot toward scalable technology revenue beyond traditional brokerage operations.

Fathom's expansion into Arizona through licensing its intelliAgent platform represents a significant strategic shift for the company. Rather than growing through traditional agent recruitment, Fathom is now leveraging its technology stack as a standalone revenue generator through licensing agreements with established local operators.

The Arizona market presents substantial opportunity with approximately 90,000 licensees, making it one of the largest real estate markets nationally. What's particularly notable is CEO Marco Fregenal's statement that this will be "the first of many such agreements" - signaling a deliberate strategy to scale the intelliAgent platform across multiple markets through licensing partnerships rather than direct operations.

This approach offers three distinct advantages: 1) faster geographic expansion without the overhead of establishing direct operations, 2) technology-based recurring revenue that's typically higher-margin than traditional brokerage commissions, and 3) reduced risk by partnering with established local leaders (in this case, partners with 81 years of combined experience).

For a company like Fathom that has been working to differentiate itself in the competitive real estate brokerage space, pivoting toward technology licensing represents a potential path to improved profitability and reduced dependency on transaction volume in owned markets. The intelliAgent platform becomes a scalable asset that can generate returns beyond Fathom's direct brokerage operations.

CARY, N.C., Aug. 11, 2025 /PRNewswire/ -- Fathom Holdings Inc. (Nasdaq: FTHM) ("Fathom" or the "Company") is proud to announce its expansion in the Arizona market through a strategic partnership with seasoned industry leaders Jeff Hawke, Joel Moyes, and Patrick Lewis. This partnership grants them a license to provide Fathom's "intelliAgent" platform and "Elevate" program throughout the State of Arizona. The company will operate under the name Fathom Realty Elite.

This partnership significantly strengthens Fathom's presence in one of the largest and fastest-growing real estate markets in the nation, with approximately 90,000 licensees, and represents a significant milestone in our intelliAgent platform expansion strategy.

"We believe this will be the first of many such agreements, as independent brokerages increasingly look to elevate their operations by introducing cutting-edge technology and a robust nationwide network to provide a higher level of service for their customers," added Marco Fregenal, CEO of Fathom Holdings. "We are thrilled to welcome Jeff, Joel, and Patrick to Fathom. Their leadership, experience, and deep understanding of the local market align perfectly with our mission to serve agents and clients with excellence. Together, they bring 81 years of combined commercial and residential real estate experience in leading top-performing brokerages and mentoring high-achieving agents. Their reputation for integrity, professionalism, and exceptional client service is well-established throughout the Arizona real estate community.

"This partnership represents a powerful combination, pairing best-in-class technology with trusted local leadership. More than that, it's built on shared values and a unified vision for the future of real estate."

Jeff Hawke added: "We are thrilled to leverage Fathom's intelliAgent platform, services, and the groundbreaking 'Elevate program' for the benefit of Arizona's real estate professionals. Fathom has created the most technologically advanced, user-friendly real estate platform in existence today. Furthermore, Fathom aligns with the core values I have always prioritized: integrity of service, a culture of collaboration, and unwavering support for agents, employees, partners, and clients alike. Together, we are building a fast-growing, best-in-class real estate advisory firm serving all of Arizona.

"As Fathom continues to innovate and expand nationwide, partnerships like this highlight the company's strength in delivering exceptional value to agents. Through best-in-class technology, flexible commission plans, growth initiatives like the concierge program and revenue share, Fathom empowers agents to provide an unrivaled experience for consumers while enabling local leaders to make a meaningful impact in their communities."

About Fathom Holdings Inc.
Fathom Holdings Inc. is a national, technology-driven real estate services platform that integrates residential and commercial brokerage, mortgage, title, and SaaS offerings to brokerages and agents by leveraging its proprietary cloud-based software, intelliAgent. The Company's brands include Fathom Realty, Encompass Lending, intelliAgent, LiveBy, Real Results, and Verus Title. For more information, visit www.FathomInc.com.

Investor Contact:
Matt Glover and Clay Liolios
Gateway Group, Inc.
949-574-3860
FTHM@gateway-grp.com

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SOURCE Fathom Holdings Inc.

FAQ

What is Fathom Holdings' (FTHM) new expansion strategy in Arizona?

Fathom is licensing its intelliAgent platform and Elevate program to local industry leaders through Fathom Realty Elite, targeting a market with 90,000 licensees.

Who are the key partners in Fathom's Arizona expansion?

The key partners are Jeff Hawke, Joel Moyes, and Patrick Lewis, who bring 81 years of combined commercial and residential real estate experience.

What technology platforms is Fathom (FTHM) licensing in Arizona?

Fathom is licensing its intelliAgent platform and Elevate program to operate under Fathom Realty Elite in Arizona.

How does this partnership align with Fathom's growth strategy?

This partnership represents Fathom's strategy to expand through licensing agreements with independent brokerages, combining their technology with local expertise while maintaining operational efficiency.

What services will Fathom Realty Elite offer in Arizona?

Fathom Realty Elite will offer the intelliAgent platform, Elevate program, flexible commission plans, concierge services, and revenue sharing opportunities for real estate professionals.