Fathom Expands Market Share in Arizona by Licensing Its intelliAgent Platform to Sovereign Realty Partners
Fathom Holdings (Nasdaq: FTHM) has announced a strategic expansion in Arizona through licensing its intelliAgent platform and Elevate program to industry veterans Jeff Hawke, Joel Moyes, and Patrick Lewis. The partnership, operating as Fathom Realty Elite, marks a significant milestone in Fathom's platform expansion strategy, targeting a market with approximately 90,000 licensees.
The partnership combines Fathom's advanced technology platform with local expertise from leaders who bring 81 years of combined commercial and residential real estate experience. CEO Marco Fregenal indicated this could be the first of many similar agreements as independent brokerages seek to enhance their operations with cutting-edge technology and nationwide network access.
Fathom Holdings (Nasdaq: FTHM) ha annunciato un'espansione strategica in Arizona concedendo in licenza la sua piattaforma intelliAgent e il programma Elevate ai veterani del settore Jeff Hawke, Joel Moyes e Patrick Lewis. La partnership, operante come Fathom Realty Elite, rappresenta una tappa significativa nella strategia di espansione della piattaforma di Fathom, mirando a un mercato di circa 90.000 titolari di licenza.
La collaborazione combina la piattaforma tecnologica avanzata di Fathom con l'esperienza locale di dirigenti che vantano 81 anni di esperienza combinata nel settore immobiliare commerciale e residenziale. Il CEO Marco Fregenal ha indicato che questo potrebbe essere il primo di molti accordi simili, man mano che le agenzie indipendenti cercano di potenziare le loro operazioni con tecnologie all'avanguardia e l'accesso a una rete nazionale.
Fathom Holdings (Nasdaq: FTHM) anunció una expansión estratégica en Arizona mediante la concesión de la licencia de su plataforma intelliAgent y el programa Elevate a los veteranos del sector Jeff Hawke, Joel Moyes y Patrick Lewis. La asociación, que opera como Fathom Realty Elite, supone un hito importante en la estrategia de expansión de la plataforma de Fathom, orientada a un mercado de aproximadamente 90.000 titulares de licencia.
La colaboración combina la avanzada plataforma tecnológica de Fathom con el conocimiento local de líderes que aportan 81 años de experiencia combinada en el sector inmobiliario comercial y residencial. El CEO Marco Fregenal señaló que esto podría ser el primero de muchos acuerdos similares, ya que las corredurías independientes buscan mejorar sus operaciones con tecnología de vanguardia y acceso a una red nacional.
Fathom Holdings (Nasdaq: FTHM)는 자사의 intelliAgent 플랫폼과 Elevate 프로그램의 라이선스를 업계 베테랑 Jeff Hawke, Joel Moyes, Patrick Lewis에게 허여하며 애리조나에서 전략적 확장을 발표했다. Fathom Realty Elite라는 이름으로 운영되는 이 파트너십은 약 90,000명의 라이선스 보유자가 있는 시장을 겨냥한 Fathom의 플랫폼 확장 전략에서 중요한 이정표다.
이 협력은 Fathom의 첨단 기술 플랫폼과 상업 및 주거용 부동산 분야에서 합쳐서 81년의 경험을 가진 지역 리더들의 전문성을 결합한다. CEO 마르코 프레제날(Marco Fregenal)은 독립 중개업체들이 최첨단 기술과 전국 네트워크 접근을 통해 운영을 강화하려는 가운데 이번 계약이 유사한 여러 협약의 첫 사례가 될 수 있다고 밝혔다.
Fathom Holdings (Nasdaq: FTHM) a annoncé une expansion stratégique en Arizona en concédant sous licence sa plateforme intelliAgent et le programme Elevate aux vétérans du secteur Jeff Hawke, Joel Moyes et Patrick Lewis. Le partenariat, opérant sous le nom de Fathom Realty Elite, marque une étape importante dans la stratégie d'expansion de la plateforme de Fathom, ciblant un marché d'environ 90 000 titulaires de licence.
Ce partenariat associe la technologie avancée de Fathom à l'expertise locale de dirigeants qui apportent 81 ans d'expérience combinée dans l'immobilier commercial et résidentiel. Le PDG Marco Fregenal a indiqué que cela pourrait être le premier d'une série d'accords similaires, alors que les agences indépendantes cherchent à améliorer leurs opérations grâce à des technologies de pointe et à l'accès à un réseau national.
Fathom Holdings (Nasdaq: FTHM) hat eine strategische Expansion in Arizona angekündigt, indem es seine intelliAgent-Plattform und das Elevate-Programm an Branchenveteranen Jeff Hawke, Joel Moyes und Patrick Lewis lizenzierte. Die Partnerschaft, die unter dem Namen Fathom Realty Elite operiert, stellt einen wichtigen Meilenstein in Fathoms Plattform-Expansionsstrategie dar und richtet sich an einen Markt mit rund 90.000 Lizenzinhabern.
Die Zusammenarbeit verbindet Fathoms fortschrittliche Technologieplattform mit lokaler Expertise von Führungskräften, die zusammen über 81 Jahre Erfahrung im gewerblichen und privaten Immobilienbereich verfügen. CEO Marco Fregenal deutete an, dass dies der erste von vielen ähnlichen Vereinbarungen sein könnte, da unabhängige Maklerbetriebe ihre Abläufe mit modernster Technologie und dem Zugang zu einem landesweiten Netzwerk verbessern wollen.
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Insights
Fathom's platform licensing deal in Arizona marks a strategic pivot toward scalable technology revenue beyond traditional brokerage operations.
Fathom's expansion into Arizona through licensing its intelliAgent platform represents a significant strategic shift for the company. Rather than growing through traditional agent recruitment, Fathom is now leveraging its technology stack as a standalone revenue generator through licensing agreements with established local operators.
The Arizona market presents substantial opportunity with approximately 90,000 licensees, making it one of the largest real estate markets nationally. What's particularly notable is CEO Marco Fregenal's statement that this will be "the first of many such agreements" - signaling a deliberate strategy to scale the intelliAgent platform across multiple markets through licensing partnerships rather than direct operations.
This approach offers three distinct advantages: 1) faster geographic expansion without the overhead of establishing direct operations, 2) technology-based recurring revenue that's typically higher-margin than traditional brokerage commissions, and 3) reduced risk by partnering with established local leaders (in this case, partners with 81 years of combined experience).
For a company like Fathom that has been working to differentiate itself in the competitive real estate brokerage space, pivoting toward technology licensing represents a potential path to improved profitability and reduced dependency on transaction volume in owned markets. The intelliAgent platform becomes a scalable asset that can generate returns beyond Fathom's direct brokerage operations.
This partnership significantly strengthens Fathom's presence in one of the largest and fastest-growing real estate markets in the nation, with approximately 90,000 licensees, and represents a significant milestone in our intelliAgent platform expansion strategy.
"We believe this will be the first of many such agreements, as independent brokerages increasingly look to elevate their operations by introducing cutting-edge technology and a robust nationwide network to provide a higher level of service for their customers," added Marco Fregenal, CEO of Fathom Holdings. "We are thrilled to welcome Jeff, Joel, and Patrick to Fathom. Their leadership, experience, and deep understanding of the local market align perfectly with our mission to serve agents and clients with excellence. Together, they bring 81 years of combined commercial and residential real estate experience in leading top-performing brokerages and mentoring high-achieving agents. Their reputation for integrity, professionalism, and exceptional client service is well-established throughout the
"This partnership represents a powerful combination, pairing best-in-class technology with trusted local leadership. More than that, it's built on shared values and a unified vision for the future of real estate."
Jeff Hawke added: "We are thrilled to leverage Fathom's intelliAgent platform, services, and the groundbreaking 'Elevate program' for the benefit of
"As Fathom continues to innovate and expand nationwide, partnerships like this highlight the company's strength in delivering exceptional value to agents. Through best-in-class technology, flexible commission plans, growth initiatives like the concierge program and revenue share, Fathom empowers agents to provide an unrivaled experience for consumers while enabling local leaders to make a meaningful impact in their communities."
About Fathom Holdings Inc.
Fathom Holdings Inc. is a national, technology-driven real estate services platform that integrates residential and commercial brokerage, mortgage, title, and SaaS offerings to brokerages and agents by leveraging its proprietary cloud-based software, intelliAgent. The Company's brands include Fathom Realty, Encompass Lending, intelliAgent, LiveBy, Real Results, and Verus Title. For more information, visit www.FathomInc.com.
Investor Contact:
Matt Glover and Clay Liolios
Gateway Group, Inc.
949-574-3860
FTHM@gateway-grp.com
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SOURCE Fathom Holdings Inc.
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