FAST TRACK GROUP Completes Three-Part Brand Activation Project
FAST TRACK GROUP (NASDAQ: FTRK) announced completion of a three-part brand activation campaign for Serba Wangi ahead of three new Nuuna-branded ecoBrown’s Brice wholegrain rice puff flavors: Truffle (May 2025), Himalayan Salt (July 2025) and Musang King Durian (September 2025).
Fast Track partnered with major South Korean talent agencies (YG Entertainment, Cube Entertainment, KN Studio) to headline each launch with high-profile performers—TREASURE members, MINNIE of (G)I-DLE, and actor HWANG IN YOUP—to target younger consumers and drive regional engagement across Southeast Asia.
FAST TRACK GROUP (NASDAQ: FTRK) ha annunciato il completamento di una campagna di attivazione del marchio in tre parti per Serba Wangi prima di tre nuove varianti di riso soffiato integrale al marchio Nuuna ecoBrown’s Brice: Truffle (maggio 2025), Himalayan Salt (luglio 2025) e Musang King Durian (settembre 2025).
Fast Track ha collaborato con importanti agenzie di talenti sudcoreane (YG Entertainment, Cube Entertainment, KN Studio) per presentare ogni lancio con performer di alto profilo—i membri dei TREASURE, MINNIE di (G)I-DLE e l'attore HWANG IN YOUP—per rivolgersi a consumatori più giovani e stimolare l'engagement regionale in tutto il Sud-Est asiatico.
FAST TRACK GROUP (NASDAQ: FTRK) anunció la finalización de una campaña de activación de marca en tres partes para Serba Wangi antes de tres nuevos sabores de arroz inflado integral ecoBrown de Nuuna: Truffle (mayo 2025), Himalayan Salt (julio 2025) y Musang King Durian (septiembre 2025).
Fast Track se asoció con importantes agencias de talentos surcoreanas (YG Entertainment, Cube Entertainment, KN Studio) para liderar cada lanzamiento con intérpretes de alto perfil—miembros de TREASURE, MINNIE de (G)I-DLE y el actor HWANG IN YOUP—para atraer a los consumidores más jóvenes y impulsar la participación regional en el Sudeste Asiático.
FAST TRACK GROUP (NASDAQ: FTRK)는 Serba Wangi를 위한 3부작 브랜드 활성화 캠페인의 완성을 발표했으며 Nuuna 브랜드의 ecoBrown의 Brice 통곡 쌀 과자 3가지 새로운 맛: Truffle(2025년 5월), Himalayan Salt(2025년 7월), Musang King Durian(2025년 9월)가 향후 출시됩니다.
Fast Track은 주요 한국 연예 기획사(YG Entertainment, Cube Entertainment, KN Studio)와 협력하여 각 론칭의 헤드라인에 트레저(TREASURE) 멤버들, (G)I-DLE의 MINNIE, 배우 HWANG IN YOUP를 포함한 고 profiled 아티스트를 배치하여 젊은 소비자를 겨냥하고 동남아시아 전역의 지역 참여를 촉진했습니다.
FAST TRACK GROUP (NASDAQ: FTRK) a annoncé l’achèvement d’une campagne d’activation de marque en trois volets pour Serba Wangi, avant trois nouvelles saveurs de riz soufflé complet à marque Nuuna ecoBrown’s Brice : Truffe (mai 2025), Sel de l’Himalaya (juillet 2025) et Musang King Durian (septembre 2025).
Fast Track s’est associé à d’importantes agences de talents sud-coréennes (YG Entertainment, Cube Entertainment, KN Studio) pour présenter chaque lancement avec des artistes de premier plan—les membres de TREASURE, MINNIE de (G)I-DLE et l’acteur HWANG IN YOUP—afin de cibler les consommateurs plus jeunes et stimuler l’engagement régional à travers l’Asie du Sud-Est.
FAST TRACK GROUP (NASDAQ: FTRK) kündigte den Abschluss einer dreiteiligen Markenaktivierungskampagne für Serba Wangi an, vor drei neuen Nuuna-gekoppelten EcoBrown’s Brice Vollkorn-Reis-Chips-Geschmacksrichtungen: Trüffel (Mai 2025), Himalaya-Salz (Juli 2025) und Musang King Durian (September 2025).
Fast Track arbeitete mit führenden südkoreanischen Talentagenturen (YG Entertainment, Cube Entertainment, KN Studio) zusammen, um jeden Start mit hochkarätigen Darstellern zu headlinen—TREASURE-Mitglieder, MINNIE von (G)I-DLE und Schauspieler HWANG IN YOUP—um jüngere Verbraucher anzusprechen und das regionale Engagement in Südostasien zu fördern.
FAST TRACK GROUP (NASDAQ: FTRK) أعلنت عن اكتمال حملة تفعيل علامة تجارية متعددة الأجزاء لــ Serba Wangi قبل ثلاث نكهات جديدة من رقائق الأرز الكاملة EcoBrown’s Brice بعلامة Nuuna: Truffle (مايو 2025)، Himalayan Salt (يوليو 2025)، وMusang King Durian (سبتمبر 2025).
تعاونت فاست تراك مع وكالات مواهب كورية جنوبية كبرى (YG Entertainment، Cube Entertainment، KN Studio) لترتيب كل إطلاق مع فنانين بارزين—أعضاء TREASURE، MINNIE من (G)I-DLE، والممثل HWANG IN YOUP—لجذب المستهلكين الأصغر سناً وتعزيز التفاعل الإقليمي عبر جنوب شرق آسيا.
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SINGAPORE, Nov. 10, 2025 (GLOBE NEWSWIRE) -- FAST TRACK GROUP (NASDAQ: FTRK) (“Fast Track” or the “Company”), a leading entertainment-focused event management and celebrity agency company, announced the completion of a three-part brand activation project.
Fast Track facilitated a three-part brand activation marketing campaign for Serba Wangi Sdn. Bhd. (“Serba Wangi”), a Malaysian rice miller and wholesaler producing, packaging, and distributing rice products nationwide, ahead of the launch of three new ecoBrown’s Brice wholegrain rice puffs flavors (Truffle, Himalayan Salt, and Musang King Durian). To deliver a targeted marketing plan with exclusive consumer engagement activities, Fast Track partnered with major South Korean multinational talent and entertainment agencies to strategically pair celebrities with Serba Wangi’s younger target demographic to maximize reach and impact. Each new flavor, alongside its Nuuna brand, was showcased through its own dedicated fan engagement event headlined by globally recognized K-pop and entertainment talent.
May 2025 Truffle Flavor Launch Event
Fast Track partnered with YG Entertainment, a South Korean multinational entertainment agency, to present TREASURE, a South Korean boy band formed by YG Entertainment in 2019. Headlined by members CHOI HYUN SUK, DOYOUNG, HARUTO, and PARK JEONG WOO, the event spotlighted the new Truffle wholegrain rice puff flavor and Nuuna brand.
July 2025 Himalayan Salt Flavor Launch Event
In partnership with Cube Entertainment, a South Korean entertainment company specializing in record production, talent management, event and concert operations, and music publishing, Fast Track hosted artist MINNIE of the South Korean girl group i-dle, to headline the new Himalayan Salt wholegrain rice puff flavor launch and Nuuna brand.
September 2025 Musang King Durian Flavor Launch Event
Rounding off the brand activation campaign, Fast Track partnered with KN Studio, a South Korean talent management agency, and South Korean actor and model HWANG IN YOUP to headline the Musang King Durian wholegrain rice puff flavor launch and Nuuna brand.
“This brand activation campaign highlights our strong network of Southeast Asian talent and entertainment agencies, as well as our ability to strategically connect with brands to deliver meaningful, targeted marketing initiatives across the region,” said Fast Track CEO Harris Lim. “By pairing the Serba Wangi brand with high-impact entertainment personalities, we ensure each launch draws regional attention, elevates brand awareness, and delivers a memorable consumer experience. As demand for entertainment and personality-driven marketing continues to grow, Fast Track remains committed to being at the forefront in driving brand engagement and influence throughout Southeast Asia.”
About FAST TRACK GROUP
FAST TRACK GROUP is a leading entertainment-focused event management and celebrity agency company. Since inception in Singapore in 2012, the Company has expanded across Asia Pacific, earning a reputation for being the preferred partner for event and endorsement organizers in the region. FAST TRACK GROUP goes beyond traditional event management, offering value-added services such as media planning, PR management, technical production planning, celebrity sourcing, celebrity engagement consultancy and event manpower support, all tailored to the highest standards.
Cautionary Note Regarding Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations. Investors can find many (but not all) of these statements by the use of words such as "approximates," "believes," "hopes," "expects," "anticipates," "estimates," "projects," "intends," "plans," "will," "would," "should," "could," "may" or other similar expressions. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct. The Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to read the risk factors contained in the Company's final prospectus and other reports it files with the SEC before making any investment decisions regarding the Company's securities. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law.
Investor Relations
Gateway Group, Inc.
949-574-3860
FTRK@gateway-grp.com
FAQ
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