SIX FLAGS INTRODUCES FLEXIBLE MEMBERSHIP PROGRAM AT SIX ADDITIONAL PARKS, REDEFINING HOW GUESTS EXPERIENCE MULTI-PARK FUN YEAR ROUND

Rhea-AI Summary

Six Flags (NYSE:FUN) is expanding its flexible Membership program to six more parks starting June 8, 2026, introducing subscription-style access with low monthly payments. Gold Memberships provide regional multi-park access across four defined regions, while Prestige Memberships include access to all Six Flags parks plus premium perks and loyalty rewards.

AI-generated analysis. Not financial advice.

Key Figures

Additional parks: 6 parks Membership term: 12 months Amusement parks: 20 parks +5 more

8 metrics

Additional parks 6 parks Membership expansion starting June 8, 2026

Membership term 12 months New Memberships provide a full 12 months of access before renewal

Amusement parks 20 parks Total amusement parks operated across North America

Water parks 14 parks Total water parks in the Six Flags portfolio

Resort properties 9 resorts Resort properties across the network

States covered 13 states Geographic footprint in the U.S., Canada and Mexico

Regions 4 regions West, Texas, Midwest and East pass regions

Launch date June 8, 2026 Date Memberships become available at six additional parks

Market Reality Check

Price: $21.21 Vol: Volume 1,926,041 is sligh...

normal vol

$21.21 Last Close

Volume Volume 1,926,041 is slightly below the 20-day average of 2,286,619 (relative volume 0.84x). normal

Technical Shares at $21.21 are trading above the 200-day MA of $18.84 and about 36.93% below the 52-week high of $33.63.

Peers on Argus

FUN gained 4.53% while key leisure peers were mixed: PRKS up 2.36%, PTON up 1.98...

FUN gained 4.53% while key leisure peers were mixed: PRKS up 2.36%, PTON up 1.98%, YETI modestly higher, and MSGE down 1.63%. With no peers in the momentum scanner, the move screens as stock-specific.

Historical Context

5 past events · Latest: May 30 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
May 30	Ride announcement	Positive	-0.1%	Revealed 2027 Werewolf Gorge family launch coaster for 35th anniversary.
May 27	CFO appointment	Positive	-1.0%	Named experienced finance leader Ash Walia as new Chief Financial Officer.
May 26	Shareholder meeting	Positive	+2.0%	Shareholders elected all director nominees and ratified auditor and compensation.
May 07	Leadership changes	Positive	+15.6%	Announced CMO, CLO appointments and finance leadership transitions post‑merger.
May 07	Earnings update	Positive	+15.6%	Reported higher Q1 revenue, attendance and spending with improved EBITDA loss.

Pattern Detected

Recent company-specific news, especially strategic and financial updates, has often coincided with positive price reactions, though certain operational or leadership items have seen muted or slightly negative responses.

Recent Company History

Over the past month, FUN has reported stronger Q1 2026 metrics with net revenues of $225.6M, higher attendance of 2.9M, and per capita spending of $69.26, though it still posted a net loss of $268.6M. Leadership changes and board elections around late May corresponded with notable gains of about 15.59% on some days. Ride and attraction announcements produced minimal price reaction. Today’s expansion of the Membership program continues this focus on recurring guest engagement and commercial optimization ahead of peak seasons.

Market Pulse Summary

This announcement details a wider rollout of Six Flags’ Membership program to six more parks, emphas...

Analysis

This announcement details a wider rollout of Six Flags’ Membership program to six more parks, emphasizing subscription-style, year-round access and regional multi-park benefits. It follows recent earnings that showed higher Q1 revenues of $225.6M and improved Adjusted EBITDA, but also a net loss of $268.6M. Investors may track updates on active pass growth, per capita spending, and park-level performance to gauge how effectively this Membership strategy supports long-term financial progress.

AI-generated analysis. Not financial advice.

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New subscription-style offering delivers continuous multi-park access at one low monthly rate

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CHARLOTTE, N.C., June 5, 2026 /PRNewswire/ -- Six Flags Entertainment Corporation (NYSE: FUN), North America's largest regional amusement park operator, today announced the expansion of its Membership program at six additional parks beginning June 8, offering guests a more flexible, value-driven way to enjoy their favorite destinations throughout the year.

Additionally, all Gold Memberships include access to a designated group of parks within its geographic region, allowing guests to enjoy multiple destinations with one Membership. The four pass regions include West, Texas, Midwest and East.

The expanded rollout introduces Memberships for the first time ever at:

• Carowinds & Carolina Harbor—Charlotte, N.C.
• Dorney Park & Wildwater Kingdom—Allentown, Pa.
• Kings Dominion & Soak City—Doswell, Va.
• Kings Island & Soak City—Mason, Ohio
• Knott's Berry Farm & Knott's Soak City—Buena Park, Ca.
• Schlitterbahn New Braunfels—New Braunfels, Texas

Since their introduction in 2013, Six Flags Memberships continue to evolve to meet changing guest expectations—combining affordability, convenience and premium, multi-park benefits into one seamless experience.

"Memberships have come a long way," said Chris Meyering, Six Flags' senior vice president of commercial. "Our new Membership unlocks an entirely new level of access—giving guests the ability to visit multiple parks across their region with one pass. It's a first-of-its-kind benefit that delivers more flexibility, more value, and more opportunities to experience the fun—whenever and wherever they want."

A MODERN WAY TO VISIT: MEMBERSHIPS BUILT FOR TODAY'S GUEST

Designed to meet the needs of modern consumers, Six Flags Memberships offer a low monthly payment option, making it easier than ever for guests to extend their park visits beyond the traditional summer season.

Memberships are particularly appealing for guests who:

• Want maximum value by exploring multiple parks within their region
• Want reasons to visit all year long with regional park access, from thrill rides to festivals, family-friendly entertainment plus cornerstone Halloween and holiday events
• Want more visits throughout the year without committing to one upfront payment
• Want to enjoy the parks without the interruptions that come with pass renewals
• See greater value in a year-round experience vs. a fixed-term pass

"The expansion of our Membership program makes it easier than ever for guests to enjoy Six Flags on their own terms," Meyering said. "Memberships deliver unmatched flexibility, strong everyday value and premium perks across more parks that turn every visit into something more rewarding. This rollout reflects our commitment to creating lasting relationships with our guests while enhancing their overall entertainment experience."

Like Season Passes, Gold and Prestige Memberships offer a more premium experience through:

• Multiple park access through regional benefits at the Gold level, and access to all Six Flags parks at the Prestige level (regional details included at the end of this release)
• Free general parking at select parks
• Exclusive discounts on food, beverages, and merchandise
• Bring-a-friend offers and seasonal promotions
• Optional premium benefits, such as skip-the-line access and preferred parking at higher tiers
• Loyalty rewards and pass perks that provide even more reasons to visit

Six Flags is focused on elevating the guest experience, and all six parks unveiling the new Membership program offer multiple reasons to visit:

• Carowinds & Carolina Harbor—With an exciting recent expansion at Camp Snoopy including Snoopy's Racing Railway and Charlie Brown's River Raft Blast the park is focused on thrilling events and entertainment for 2026 and massive news for 2027 is still to come. Guests at Carolina Harbor are enjoying its newest addition, Carolina Harbor Shore Club, an adults-only area, and Charlotte's first swim-up bar, Paul Metto's Boathouse Bar.
• Dorney Park & Wildwater Kingdom—Pairing the record-breaking thrills of Iron Menace with the pint-sized adventures of Planet Snoopy, the park continues to deliver unforgettable family fun in 2026. Guests can enjoy an expanded lineup of live entertainment and seasonal events, including the debut of the all-new Splash! Water Parade, alongside returning favorites and enhanced experiences throughout Wildwater Kingdom.
• Kings Dominion & Soak City—While riders soar on its newest addition, Rapterra—the record-breaking launched wing coaster—the park is focused on family entertainment in 2026 with its dramatically expanded summer program that includes a new fireworks and drone show, live bands, parades, end-of-the night spectaculars and more.
• Kings Island & Soak City—While summer refreshment was the focus last season as Soak City enjoyed a major expansion including RiverRacers, the first dual-racing water coaster in Ohio, and Splash River Junction for kids, this season the park has raised the curtain on Phantom Theater: Opening Nightmare. This one-of-a-kind interactive dark ride introduces a new generation of families to the park's iconic characters through modern technology and elaborate storytelling.
• Knott's Berry Farm & Knott's Soak City—With a bounty of events and live entertainment like the iconic Boysenberry Festival, Ghost Town Alive! and Knott's Summer Nights, the amusement park will debut the new Crafty's Kitchen chicken restaurant and the highly anticipated MonteZOOMa: The Forbidden Fortress coaster in 2026. At Soak City, guests are enjoying renovations and beautification efforts throughout the water park this season. An exciting announcement is anticipated for 2027.
• Schlitterbahn New Braunfels—In addition to enhancements to rides and attractions like Blastenhoff Tower and Han's Hideout, the "World's Best Waterpark" debuted Wasserbahn Racers in 2026—a three-lane mat racing water slide build into the natural hillside.

WHY MEMBERSHIP? HOW IT DIFFERS FROM A SEASON PASS

Six Flags Memberships provide an alternative to the traditional Season Pass, giving guests a dynamic and flexible, subscription-style low monthly rate for enjoying the parks:

Continuous Access vs. Seasonal Expiration
Memberships eliminate the need to renew each year, offering continuous access and peace of mind for guests who plan to visit regularly. New Memberships stretch a full 12 months rather than expiring at the end of a specific operating season—delivering stronger value, especially for guests joining mid-year. After 12 months, Memberships grant continuous park access when kept active.

Monthly Payments vs. Upfront Investment
Instead of paying in full at once, guests can enjoy budget-friendly monthly payments after an initial payment, lowering the barrier to entry and making frequent visits more accessible.

In contrast, traditional Season Passes are typically limited to a set operating period and require renewal each year.

STRATEGIC TIMING FOR SUMMER DEMAND—AND STABILITY

The launch aligns with the close of spring promotional offers across most parks, providing a timely next-step option for guests who are looking to extend their summer visits into a year-round experience. By introducing Memberships at the start of summer season, Six Flags is meeting demand from guests who want greater flexibility and ongoing access throughout the year at multiple parks within their region.

This timing also reflects a broader strategic opportunity for the company—leveraging peak demand to accelerate a shift toward more predictable, frequent engagement with guests while strengthening long-term performance.

"Expanding our Membership program reflects a deliberate shift toward a more stable, recurring revenue model. While meeting guests where they are, we're creating a more resilient business that supports continued reinvestment across our parks," Meyering added.

Guests can explore Memberships at the six additional parks, including perks and pricing, beginning June 8 at SixFlags.com.

SIX FLAGS ENTERTAINMENT CORPORATION

Six Flags Entertainment Corporation (NYSE: FUN) is North America's largest regional amusement-resort operator with 20 amusement parks, 14 water parks and nine resort properties across 13 states in the U.S., Canada and Mexico. The Company also manages an amusement park in Saudi Arabia. Focused on its purpose of creating FUN, thrills and a lifetime of memories, Six Flags provides immersive entertainment to millions of guests every year with world-class coasters, themed rides, thrilling water parks, resorts and a portfolio of beloved intellectual property such as Looney Tunes^®, DC Comics^® and PEANUTS^®.

Editor's Notes:

• Free general parking is not available at Knott's Berry Farm and Canada's Wonderland.
• Memberships are currently not available at Cedar Point, California's Great America and Canada's Wonderland.
• Regions are defined as follows:

East Regional Membership

• NEW! Dorney Park & Wildwater Kingdom — Allentown, Pa.
• NEW! Carowinds & Carolina Harbor — Charlotte, N.C.
• NEW! Kings Dominion & Soak City — Doswell, Va.
• Six Flags New England & Hurricane Harbor — Springfield, Mass.
  • NEW in 2026: Quantum Accelerator, New England's first launched straddle coaster
• Six Flags Great Adventure — Jackson, N.J.
  • NEW in 2026: Shoreline Pier, a new coastal-themed area with five rides, entertainment, food and more, including the parks 14^th coaster
• Six Flags Wild Safari — Jackson, N.J.
• Six Flags Hurricane Harbor New Jersey – Jackson, N.J.
• Six Flags Over Georgia & Hurricane Harbor — Atlanta, Ga.
• Six Flags White Water — Marietta, Ga.

Midwest Regional Membership

• NEW! Kings Island & Soak City — Mason, Ohio
  • NEW in 2026: Phantom Theater: Opening Nightmare, an immersive and interactive family dark ride
• Canada's Wonderland & Splash Works — Vaughan, Ontario, Can.
• Cedar Point — Sandusky, Ohio
• Cedar Point Shores – Sandusky, Ohio
• Six Flags Great America — Gurnee, Il.
  • NEW in 2026: 50^th Anniversary Celebration
• Six Flags Hurricane Harbor Chicago – Gurnee, Il.
• Six Flags Hurricane Harbor Rockford — Rockford, Il.
• Six Flags Darien Lake & Hurricane Harbor — Darien Center, N.Y.

Texas Regional Membership

• NEW! Schlitterbahn New Braunfels — New Braunfels, Texas
• Six Flags Over Texas— Arlington, Texas
  • NEW in 2026: Spain transformation including the record-breaking dive coaster Tormenta Rampaging Run
• Hurricane Harbor Arlington – Arlington, Texas
• Six Flags Fiesta Texas — San Antonio, Texas
• Hurricane Harbor San Antonio — San Antonio, Texas
• Hurricane Harbor Splashtown — Houston, Texas
• Six Flags Frontier City — Oklahoma City, Ok.
• Hurricane Harbor Oklahoma City – Oklahoma City, Ok.

West Regional Membership

• NEW! Knott's Berry Farm— Buena Park, Ca.
  • NEW in 2026: MonteZOOMa: The Forbidden Fortress launch coaster and Crafty's Kitchen restaurant
• NEW! Knott's Soak City – Buena Park, Ca
• Six Flags Magic Mountain — Valencia, Ca.
  • NEW in 2026: Looney Tunes™ Land, a family section with four themed areas inspired by beloved classic characters
• Hurricane Harbor Los Angeles – Valencia, Ca.
• Six Flags Discovery Kingdom — Vallejo, Ca.
• California's Great America — Santa Clara, Ca.
• Six Flags Hurricane Harbor Concord — Concord, Ca.
• Six Flags Hurricane Harbor Phoenix — Phoenix, Az.
• Six Flags Mexico— Mexico City, Mex.
  • NEW in 2026: Speedway Stunt Coaster, a family boomerang coaster
• Six Flags Hurricane Harbor Oaxtepec — Oaxtepec, Mex.

© 2026 SIX FLAGS ENTERTAINMENT CORPORATION

View original content to download multimedia:https://www.prnewswire.com/news-releases/six-flags-introduces-flexible-membership-program-at-six-additional-parks-redefining-how-guests-experience-multi-park-fun-year-round-302792161.html

SOURCE Six Flags Entertainment Corporation

FAQ

What is the new Six Flags (NYSE:FUN) membership program launching on June 8, 2026?

The updated Six Flags Membership is a subscription-style pass with low monthly payments and year-round access. According to Six Flags, new Memberships last 12 months, renew continuously when active, and include multi-park regional access with added perks at Gold and Prestige levels.

Which parks are included in the expanded Six Flags membership rollout announced June 5, 2026?

The rollout adds Memberships at Carowinds, Dorney Park, Kings Dominion, Kings Island, Knott's Berry Farm, and Schlitterbahn New Braunfels. According to Six Flags, these parks now join regional groupings that allow members to visit multiple destinations with a single Gold or Prestige Membership.

How do Six Flags memberships differ from traditional Season Passes for FUN stock investors to know?

Six Flags Memberships provide continuous 12‑month access with monthly payments instead of a one-time seasonal purchase. According to Six Flags, they remove annual renewals, offer subscription-style billing, and can deliver stronger value for guests who join mid-year or visit parks frequently.

What benefits come with Gold and Prestige Six Flags memberships in 2026?

Gold and Prestige Memberships include multi-park access, free general parking at select parks, and in-park discounts. According to Six Flags, higher tiers can add skip-the-line access, preferred parking, loyalty rewards, and bring-a-friend offers that enhance value for frequent visitors.

How does the expanded Six Flags membership program support a recurring revenue model for FUN?

The Membership program is designed as a subscription with ongoing monthly payments, supporting recurring revenue. According to Six Flags, expanding Memberships aligns with a strategic shift toward more predictable, frequent guest engagement and a business model intended to be more stable over time.

What regions are available under the Six Flags Gold Membership and which parks do they cover?

Gold Memberships are organized into East, Midwest, Texas, and West regions that bundle multiple parks. According to Six Flags, each region includes a mix of amusement and water parks, giving members multi-park access within their chosen geographic area under one Membership.

When can guests at Carowinds, Knott's Berry Farm, and other new parks buy Six Flags memberships?

Guests at the six newly added parks can begin exploring and purchasing Memberships on June 8, 2026. According to Six Flags, details on perks and pricing will be available for each park through SixFlags.com as the expanded program goes live.