Moomoo and the NY Mets Announce Strategic Partnership to Elevate Fans Experience to the Next Level

Rhea-AI Summary

Moomoo, a global investment and trading platform, has announced a multiyear multimillion-dollar sponsorship partnership with the New York Mets. The collaboration includes permanent and rotational signage at CitiField, including the moomoo bullpen. For each Mets victory, $10,000 will be added to a special fund, with a potential $1 million grand prize for a lucky moomoo investor if the team reaches 100 victories.

The partnership aims to enhance fan experience through various interactive games and promotions, including special 'Moomoo Mondays' events, give-aways, and meet-and-greets. Moomoo, with a global presence of 25 million users including 1.5 million in Japan, will leverage this alliance to connect international baseball fans to the NY Mets while providing their trading platform services to the Mets fanbase.

Positive

• Secured high-visibility marketing exposure through permanent signage at CitiField
• Strategic expansion into sports marketing to attract new customers
• Large potential for customer acquisition from Mets' fanbase
• Demonstrated strong user growth with 25 million global users
• Rapid market penetration in Japan with 1.5 million users in under 2 years

Negative

• Significant marketing expenses through multimillion-dollar sponsorship deal
• Potential $1 million prize payout liability if Mets reach 100 wins

Insights

Marketing Strategy Expert

This multiyear, multimillion-dollar partnership between Moomoo and the NY Mets represents a strategic brand positioning initiative in the competitive US financial services market. The deal structure includes high-visibility assets like permanent stadium signage, the branded 'moomoo bullpen,' and promotional events branded as 'Moomoo Mondays' – all targeting the financially attractive tri-state area demographic.

The promotional mechanics are particularly clever, with the $10,000 per Mets win accumulating toward a potential $1 million prize. This creates ongoing engagement throughout the baseball season while directly connecting the excitement of sports performance to the platform's investment functionality. It's essentially a conversion funnel disguised as fan engagement.

What's most significant is Moomoo's deliberate targeting of sports enthusiasts as potential investors. Their stated thesis that 'both baseball and trading share the same thrill of combining logic with intuition' reveals their customer acquisition strategy – converting analytical sports fans into active traders. This partnership demonstrates Moomoo's commitment to differentiated marketing in a crowded fintech landscape where customer acquisition costs continue to rise.

Financial Analyst

This partnership signals Futu Holdings' aggressive push to capture market share in the competitive US retail trading space. While the exact investment isn't disclosed beyond "multimillion-dollar," this represents a material marketing commitment targeting one of America's most affluent regions.

The mention of Moomoo's 25 million global users and impressive Japan market penetration (1.5 million users in under two years) provides important context for their US expansion strategy. This growth trajectory suggests their user acquisition strategies have been effective in other markets, increasing confidence in this US marketing initiative.

The partnership's structure, combining branding elements with promotional contests, appears designed to drive both awareness and account sign-ups. The $1 million potential prize creates a compelling incentive, while the ongoing engagement throughout the baseball season should drive sustained customer acquisition rather than just short-term spikes.

This deal represents a strategic allocation of marketing resources that demonstrates confidence in both their financial position and growth prospects. For investors, it indicates management's commitment to the critical US market while showcasing creative approaches to user acquisition in an increasingly competitive landscape.

JERSEY CITY, N.J., April 03, 2025 (GLOBE NEWSWIRE) -- Moomoo, a global investment and trading platform, is proud to announce a groundbreaking partnership with the New York Mets in a multiyear multimillion-dollar sponsorship. This collaboration is set to enhance the sports experience for fans, athletes, moomoo customers and New York tri-state area communities through creative initiatives and joint efforts.

As part of the partnership, moomoo will have both permanent and rotational signage during Mets games at CitiField including the moomoo bullpen! The New York Mets and Moomoo are teaming up to make this baseball season unforgettable! For every Mets win, $10,000 will be added to a special fund, culminating in a jaw-dropping $1 million grand prize for one lucky moomoo investor if the team reaches 100 victories. *

Taglined as “from bullpen to bull-market, moomoo, your powerful trading platform,” moomoo's US CEO Neil McDonald said, “We are very excited to partner with New York Mets, not only because I am a baseball fan, but also because we are committed to elevating the fan experience through various interactive games and promotions.”

“The Mets are excited to partner with moomoo and bring a new, online trading platform to our fanbase,” said M. Scott Havens, President of Business Operations for the Mets. “As more fans become financially savvy and explore online trading, this is a great opportunity to utilize a new, user-friendly platform while also receiving select benefits for upcoming Mets games. The grand prize throughout the season, as well as moomoo Mondays, will bring another exciting element for fans to experience at the ballpark this year.”

Anything can happen in sports. However analyzing game strategies and predicting winning outcomes add an exciting layer for fans, the same as investors evaluate market trends and make more informed decisions. "Both baseball and trading share the same thrill of combining logic with intuition to navigate uncertainty and potentially help achieve success,” said McDonald who has over 30 years of experience managing derivatives trading at several top Wall Street banks and hedge funds.

In addition, the partnership will focus on adding to the world-class experience that Mets fans are accustomed to, we are planning special events, give-aways and meet-and-greets, many of which will be wrapped into "Moomoo Mondays". By leveraging the strengths of both organizations, the alliance aims to deliver an unparalleled experience for Mets fans and the moomoo community.

Given moomoo’s global presence of 25million users, this partnership will help connect global baseball fans to the New York Mets. Moomoo entered the Japan market less than two years ago, yet it has grown to 1.5 million users.

“Together, we will drive innovation, inspire communities, and provide unforgettable experiences for sports fans,” McDonald concludes.

*Terms and conditions apply. Limited to Moomoo Financial Inc customers residing in tri-state area (NY, NJ, CT).

About moomoo

Moomoo is a leading global investment and trading platform dedicated to empowering investors with user-friendly tools, data, and insights. Our platform is designed to provide essential information and technology, enabling users to make more-informed investment decisions. With advanced charting tools, pro-level analytical features, moomoo evolves alongside our users, fostering a dynamic community where investors can share, learn, and grow together.

Founded in the US, moomoo operates globally, serving investors in countries such as the US, Singapore, Australia, Japan, Canada and Malaysia. As a subsidiary of a Nasdaq-listed Futu Holdings (FUTU), we take pride in our role as a global strategic partner of the Nasdaq, earning numerous international accolades from renowned industry leaders such as Benzinga and Fintech Breakthrough. Moomoo has also received multiple awards in the US, Singapore, and Australia for its innovative, inclusive approach to investing.

Contact:

For more information, please visit moomoo's official website at www.moomoo.com or contact us at pr@moomoo.com

For the New York Mets questions, please contact:

Katie Agostin

Manager, Communications

New York Mets

kagostin@nymets.com

Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/8d08f8e3-d2a0-4ddd-bbaf-07a124890af3
https://www.globenewswire.com/NewsRoom/AttachmentNg/936a6251-e23f-4e69-a59f-ebbd917edf9d

FAQ

What are the key benefits of the Moomoo-NY Mets partnership for FUTU investors?

The partnership includes brand exposure through permanent signage at CitiField, potential customer acquisition from Mets fanbase, and special promotions including a $1 million prize opportunity.

How much is Moomoo investing in the NY Mets sponsorship deal?

The partnership is described as a multiyear multimillion-dollar sponsorship, though specific figures weren't disclosed.

What is the $1 million prize promotion in the Moomoo-Mets partnership?

For each Mets win, $10,000 is added to a prize fund. If the team reaches 100 victories, one lucky moomoo investor can win $1 million ( to tri-state area residents).

How many users does Moomoo platform currently have globally?

Moomoo has 25 million users globally, including 1.5 million users in Japan where they launched less than two years ago.