Businesses Rush to Harness AI Agents, Fueling 18,347% Surge in Freelancer Searches

Rhea-AI Summary

Fiverr (NYSE: FVRR) has released its Spring 2025 Business Trends Index, revealing an unprecedented 18,347% surge in searches for AI agent expertise over the past six months. The data shows businesses are increasingly turning to freelancers for implementing AI systems, while simultaneously seeking to humanize AI content, with a 641% increase in related searches.

The trend reflects a growing market that experts predict could reach $1 trillion, driven by businesses seeking specialists who can deploy "digital colleagues" for tasks like email management, scheduling, and customer service. Notably, 30% of AI consultant orders now focus on AI agent development, with 49% of projects involving automation, voice, and integration requests.

The report also highlights significant growth in searches for workflow tool specialists, including Go High Level (+1,489%) and Make.com (+1,083%), as well as newsletter platform experts for Substack (+2,028%) and Beehiiv (+1,211%).

Positive

• Massive 18,347% increase in searches for AI agent expertise indicates strong market demand
• Expert predictions suggest AI agent market could reach $1 trillion
• 30% of AI consultant orders are for AI agent development, showing solid business adoption
• Significant growth in complementary services (workflow tools, newsletter platforms) indicates expanding revenue streams

Negative

• Knowledge gap in businesses regarding AI implementation could slow adoption
• Companies struggling with technical implementation challenges
• Businesses' dependence on external freelancers for AI integration suggests internal capability limitations

Insights

Technology and Marketplace Analyst

Fiverr's data reveals explosive 18,347% growth in AI agent implementation demand, signaling major revenue opportunity as companies outsource specialized AI expertise.

The new Fiverr Business Trends Index reveals an extraordinary 18,347% surge in searches for AI agent implementation expertise over just six months. This represents a profound shift in how businesses are approaching AI adoption - moving from curiosity to urgent implementation. What makes this particularly significant is the pattern of businesses outsourcing these specialized skills rather than developing them in-house.

The data highlights a fascinating paradox in the market: while companies rush to implement AI agents (autonomous systems that can handle emails, scheduling, and customer service), they simultaneously seek to "humanize" their AI content, with a 641% increase in searches for this skill. This indicates businesses are navigating a delicate balance between automation efficiency and maintaining authentic customer connections.

For Fiverr's business model, this represents an exceptional market opportunity. The platform is perfectly positioned at the intersection of high-demand AI skills and businesses lacking internal expertise. Unlike general technology adoption trends, this surge specifically benefits intermediary marketplaces like Fiverr that connect specialized talent with implementation needs.

Beyond core AI implementation, the data shows complementary growth in automation tool expertise, with searches for specialists in Go High Level up 1,489% and Make.com up 1,083%. Similarly, expertise in emerging content platforms like Substack (+2,028%) and Beehiiv (+1,211%) newsletters signals businesses are building comprehensive digital strategies through freelance talent.

The testimonials from freelancers confirm this isn't merely speculative growth but translating to actual revenue, with one consultant noting nearly 30% of orders now coming from AI agent development. This indicates Fiverr is successfully monetizing this trend through its marketplace, potentially driving higher-value projects and commission revenue.

Fiverr's Spring 2025 Business Trends Index reveals an AI paradox as companies are also increasingly seeking to humanize AI, with 641% jump in searches

NEW YORK, May 13, 2025 (GLOBE NEWSWIRE) -- The scramble to deploy AI agents has businesses turning to freelancers in record numbers, with searches for this specialized expertise surging 18,347% over the last six months, according to new data released today by Fiverr International Ltd. (NYSE: FVRR), the global freelance services platform.

The spring 2025 edition of Fiverr's Business Trends Index — drawn from tens of millions of searches since September 2024 — reveals that businesses are outsourcing to specialists who can effectively implement these emerging AI systems.

This rapid growth in AI agent adoption is fueled by advances in technology that enable these "digital colleagues" to perform tasks independently — reading emails, scheduling meetings, or handling customer questions without constant oversight. While experts predict this could become a $1 trillion market, many businesses are struggling with implementation challenges, driving them to hire freelancers with these unique skills.

"Nearly 30% of my Fiverr orders are for AI agent development, with demand shifting dramatically from simple chatbots to multi-agent systems working across web, WhatsApp, and voice channels,” said Mark Kashef, an AI consultant on Fiverr and the founder and CEO of Prompt Advisors. “Businesses have pivoted from asking 'What can AI do?' to 'How quickly can we integrate AI into our workflows?' – with automation, voice, and integration requests now comprising 49% of my project pipeline."

This surge reflects a broader disconnect between business ambitions and in-house technical realities, according to Yoav Hornung, Head of Verticals at Fiverr.

"Despite the buzz around AI agents, most businesses don't fully understand what they are or how to use them, and that knowledge gap is driving a surge in freelance demand," said Hornung. "With generative AI now widely accessible, many businesses are turning to freelancers to help their content stand out, bringing fresh perspectives, creativity, and expertise that elevate their work beyond what automation alone can achieve."

This paradox is reflected in the 641% increase in searches for freelancers who can "humanize AI content" — rewriting chatbot scripts, marketing emails, and website content to feel more natural.

“I thought my copywriting services wouldn’t be as needed following the roll-out of ChatGPT," said Gabrielle Gerbus, a freelance brand creator and strategist on Fiverr. "However, I get almost daily requests when it comes to editing AI-written copy so it still sounds human.”

Beyond AI itself, businesses are investing in freelance-led automation and digital marketing initiatives. Fiverr search data shows surging demand for specialists in workflow tools like Go High Level (+1,489%) and Make.com (+1,083%), alongside those who can establish presence on trending platforms like Substack (2,028%) and Beehiiv (1,211%) newsletters — all specialized expertise many companies lack internally but need to stay competitive.

The complete Business Trends Index includes additional fast-growing trends across the U.S., Australia, France, Germany, Italy, Israel and the U.K.

About Fiverr
Fiverr’s mission is to transform the way the world creates and works together. We’re shaping the future of work with the world’s leading open platform, seamlessly connecting top talent and cutting-edge technology with businesses around the globe. From expert freelancers in over 750 skilled categories to best-in-class GenAI models and agents, Fiverr provides the most advanced and comprehensive talent and tools for digital services—helping businesses get mission-critical projects done fast and cost-effectively.

From small businesses to Fortune 500 companies, millions trust Fiverr for projects in software and AI development, digital marketing, finance, business consulting, video animation, music, architecture, and more.

Learn how to future-proof your business with exceptional talent and cutting-edge tools at fiverr.com. Follow us on LinkedIn, Instagram, TikTok, and Facebook.

Press Contacts
Sveva Biocca
Tommy Lee
press@fiverr.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/586198fa-936d-45f1-94a0-3c3d55cdfd27

FAQ

What is the percentage increase in AI agent-related searches on Fiverr (FVRR) in Spring 2025?

According to Fiverr's Spring 2025 Business Trends Index, searches for AI agent expertise increased by 18,347% over the last six months.

How much of Fiverr's AI consultant orders are focused on AI agent development?

30% of Fiverr's AI consultant orders are focused on AI agent development, with 49% of projects involving automation, voice, and integration requests.

What is the projected market size for AI agents according to Fiverr's report?

Experts predict the AI agent market could become a $1 trillion market, according to Fiverr's Spring 2025 Business Trends Index.

How much did searches for 'humanize AI content' increase on Fiverr (FVRR)?

Searches for freelancers who can 'humanize AI content' increased by 641%, reflecting a growing demand for more natural AI-generated content.

What are the growth rates for workflow tool specialists on Fiverr's platform?

Searches for Go High Level specialists grew by 1,489% and Make.com specialists by 1,083%, while newsletter platform expertise for Substack and Beehiiv saw increases of 2,028% and 1,211% respectively.