Fiverr Small Business Month Survey: Marketing Seen as Key Growth Driver, Yet 70% of Owners Spend Less Than Five Hours a Week on It
A recent survey by Fiverr (NYSE: FVRR) of nearly 6,000 small businesses across 25 countries reveals a significant marketing challenge: while business owners identify marketing as crucial for growth, 70% spend less than five hours weekly on it. The study highlights three main digital marketing priorities: building brand awareness (42%), creating engaging content (40%), and customer retention (33%).
To address these challenges, 46% of small businesses use freelance services for their primary business, with another 48% using them for side hustles. Freelancers primarily handle visual brand elements (45%) and strategic marketing services (28%). Looking ahead, 49% of businesses plan to prioritize digital marketing and social media investments, while 39% focus on branding and 34% on content creation. Notably, 77% of small businesses are already using generative AI for business or personal needs.
Un recente sondaggio di Fiverr (NYSE: FVRR) condotto su quasi 6.000 piccole imprese in 25 paesi evidenzia una sfida importante nel marketing: sebbene i proprietari ritengano il marketing fondamentale per la crescita, il 70% dedica meno di cinque ore a settimana a questa attività. Lo studio mette in luce tre priorità principali nel marketing digitale: aumentare la consapevolezza del marchio (42%), creare contenuti coinvolgenti (40%) e fidelizzare i clienti (33%).
Per affrontare queste difficoltà, il 46% delle piccole imprese si affida a servizi freelance per la loro attività principale, mentre un altro 48% li utilizza per attività secondarie. I freelance si occupano principalmente degli elementi visivi del brand (45%) e dei servizi di marketing strategico (28%). Guardando al futuro, il 49% delle imprese intende dare priorità agli investimenti nel marketing digitale e sui social media, mentre il 39% si concentra sul branding e il 34% sulla creazione di contenuti. Da notare che il 77% delle piccole imprese utilizza già l'intelligenza artificiale generativa per esigenze aziendali o personali.
Una encuesta reciente de Fiverr (NYSE: FVRR) realizada a casi 6,000 pequeñas empresas en 25 países revela un desafío importante en marketing: aunque los propietarios consideran que el marketing es crucial para el crecimiento, el 70% dedica menos de cinco horas semanales a esta actividad. El estudio destaca tres prioridades principales en marketing digital: aumentar el reconocimiento de marca (42%), crear contenido atractivo (40%) y retener clientes (33%).
Para enfrentar estos retos, el 46% de las pequeñas empresas utiliza servicios freelance para su negocio principal, y otro 48% los emplea para actividades secundarias. Los freelancers se encargan principalmente de los elementos visuales de la marca (45%) y de servicios estratégicos de marketing (28%). De cara al futuro, el 49% de las empresas planea priorizar las inversiones en marketing digital y redes sociales, mientras que el 39% se enfoca en branding y el 34% en creación de contenido. Cabe destacar que el 77% de las pequeñas empresas ya utiliza IA generativa para necesidades empresariales o personales.
Fiverr (NYSE: FVRR)가 25개국의 약 6,000개 중소기업을 대상으로 실시한 최근 설문조사에 따르면, 마케팅이 성장에 매우 중요하다고 인식하면서도 70%는 주당 5시간 미만만 마케팅에 투자하는 것으로 나타났습니다. 이 연구는 디지털 마케팅의 세 가지 주요 우선순위를 강조합니다: 브랜드 인지도 구축(42%), 매력적인 콘텐츠 제작(40%), 고객 유지(33%).
이러한 문제를 해결하기 위해 중소기업의 46%가 주된 비즈니스에 프리랜서 서비스를 활용하며, 추가로 48%는 부업에 이용합니다. 프리랜서는 주로 시각적 브랜드 요소(45%)와 전략적 마케팅 서비스(28%)를 담당합니다. 앞으로 49%의 기업이 디지털 마케팅 및 소셜 미디어 투자를 우선시할 계획이며, 39%는 브랜딩, 34%는 콘텐츠 제작에 집중할 예정입니다. 특히 77%의 중소기업이 이미 비즈니스 또는 개인 용도로 생성형 AI를 사용하고 있습니다.
Une récente enquête menée par Fiverr (NYSE : FVRR) auprès de près de 6 000 petites entreprises dans 25 pays révèle un défi majeur en marketing : bien que les propriétaires considèrent le marketing comme essentiel à la croissance, 70 % y consacrent moins de cinq heures par semaine. L'étude met en avant trois priorités principales en marketing digital : accroître la notoriété de la marque (42 %), créer du contenu engageant (40 %) et fidéliser la clientèle (33 %).
Pour relever ces défis, 46 % des petites entreprises utilisent des services freelances pour leur activité principale, tandis que 48 % les emploient pour des activités secondaires. Les freelances gèrent principalement les éléments visuels de la marque (45 %) et les services marketing stratégiques (28 %). À l'avenir, 49 % des entreprises prévoient de privilégier les investissements en marketing digital et sur les réseaux sociaux, 39 % se concentrent sur le branding et 34 % sur la création de contenu. Notamment, 77 % des petites entreprises utilisent déjà l'IA générative pour des besoins professionnels ou personnels.
Eine aktuelle Umfrage von Fiverr (NYSE: FVRR) unter fast 6.000 kleinen Unternehmen in 25 Ländern zeigt eine bedeutende Herausforderung im Marketing auf: Obwohl Geschäftsinhaber Marketing als entscheidend für Wachstum ansehen, verbringen 70 % weniger als fünf Stunden pro Woche damit. Die Studie hebt drei Hauptprioritäten im digitalen Marketing hervor: Markenbekanntheit aufbauen (42 %), ansprechende Inhalte erstellen (40 %) und Kundenbindung (33 %).
Um diese Herausforderungen zu meistern, nutzen 46 % der kleinen Unternehmen freiberufliche Dienstleistungen für ihr Hauptgeschäft, weitere 48 % für Nebenprojekte. Freelancer kümmern sich hauptsächlich um visuelle Markenbestandteile (45 %) und strategische Marketingdienstleistungen (28 %). Für die Zukunft planen 49 % der Unternehmen, digitale Marketing- und Social-Media-Investitionen zu priorisieren, während 39 % sich auf Branding und 34 % auf Content-Erstellung konzentrieren. Bemerkenswert ist, dass 77 % der kleinen Unternehmen bereits generative KI für geschäftliche oder persönliche Zwecke einsetzen.
- 77% of small businesses are embracing AI technology for business or personal needs
- 46% of small businesses use freelance services for their primary business
- 49% of businesses are planning to invest in digital marketing and social media
- 64% of businesses are utilizing social media marketing as their primary promotion channel
- 70% of business owners spend less than 5 hours weekly on marketing despite its importance
- Only 37% leverage paid advertising for promotion
- Only 35% utilize SEO and content marketing
- Marketing challenges persist in brand awareness and customer retention
Research highlights how small businesses are investing in marketing and embracing AI to stay competitive
NEW YORK, May 08, 2025 (GLOBE NEWSWIRE) -- Marketing challenges from brand awareness to customer retention are the top concerns facing small businesses, yet
The comprehensive report, done in acknowledgement of Small Business Month, reveals three critical digital marketing priorities, with building brand awareness (
“Small business owners recognize that marketing is critical to their success, yet most simply don’t have the time or resources to give it the attention it needs,” said Rivi Bloch, GM of Catalog at Fiverr. “This survey underscores a growing reliance on freelancers and AI tools to bridge that gap, helping entrepreneurs stay visible and competitive even with limited hours to invest.”
To help overcome limited time and in-house resources, the survey found that nearly half (
Other key highlights of the survey include:
- Despite current marketing challenges, small businesses plan to prioritize digital marketing investments through 2025, with half focusing on digital marketing and social media (
49% ), followed by branding (39% ) and content creation (34% ). - While nearly two-thirds of small businesses rely on social media marketing (
64% ) as their primary promotion channel, only about one-third each leverage paid advertising (37% ) or SEO and content marketing (35% ). - Small business owners are rushing to embrace AI, with
77% currently using generative AI for business needs, personal needs, or both. Only17% said they were not planning to incorporate AI tools into their workplace within the next year.
To learn more about Fiverr’s Small Business Month Survey, click here.
Methodology
To inform this report, Fiverr collected nearly 6,000 responses from small business owners and entrepreneurs across 25 countries between July 2024 and March 2025. The findings reflect the perspectives of active Fiverr users on current priorities, investment areas, and growth strategies during this period.
About Fiverr
Fiverr’s mission is to transform the way the world creates and works together. We’re shaping the future of work with the world’s leading open platform, seamlessly connecting top talent and cutting-edge technology with businesses around the globe. From expert freelancers in over 750 skilled categories to best-in-class GenAI models and agents, Fiverr provides the most advanced and comprehensive talent and tools for digital services—helping businesses get mission-critical projects done fast and cost-effectively.
From small businesses to Fortune 500 companies, millions trust Fiverr for projects in software and AI development, digital marketing, finance, business consulting, video animation, music, architecture, and more.
Learn how to future-proof your business with exceptional talent and cutting-edge tools at fiverr.com. Follow us on LinkedIn, Instagram, TikTok, and Facebook.
Press Contacts
Tommy Lee
press@fiverr.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/238bf8b8-4eca-4ed3-b527-f5c6524e557a
FAQ
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