F45 Training Holdings Inc. reports news about its boutique fitness franchise platform, including F45 Training, FS8, Vive Active and the broader FIT House of Brands network. Updates commonly cover studio programming, network-wide performance events, franchisee support initiatives and branded fitness concepts built around functional training and pilates-based formats.
Company news has also included athlete ownership programs, fitness-racing and obstacle-racing partnerships, global brand collaborations, merchandise initiatives and corporate-status announcements. These developments reflect the company's focus on franchised studio operations, community fitness events, performance benchmarking and brand-led member engagement.
F45 Training (FXLV) expanded its FIT Rewards loyalty program by adding six new brand partners: Lingo by Abbott, Hume Health, Fuel Up, Shear Sciences, Lumira, and Switchback Foods.
The additions raise the total number of rewards available in the F45 Training App to over 150. Since FIT Rewards launched in September 2025, more than 150,000 members have opted in and over 60,000 rewards have been redeemed. The most popular rewards are Bring a Friend, which offers a complimentary class pass for a guest, and Passport, which provides access to F45 Training studios worldwide for traveling members.
The new partners cover health tracking, wellness, nutrition, lifestyle and fragrance, and are available immediately in the FIT Rewards store within the F45 Training App.
FIT House of Brands (NYSE:FXLV) launched its Athlete Ownership Initiative on May 11, 2026, creating a structured pathway for current, transitioning, and former athletes to own fitness franchises.
The program offers tailored ownership tracks, operational support, business coaching, and ways to integrate athletes’ personal brands into franchise businesses nationwide.
F45 Training (FXLV) launched F45 PEAK500, a standardized 30-minute global performance event programmed network-wide for March 28, 2026. The hybrid benchmark uses five 5-minute stations (bike, ski, row, mixed strength/shuttles) with a 500-point maximum score tracked in the F45 Training App.
The event debuts with Red Bull as global partner, offers practice sessions before launch, and features a live global leaderboard for members to track performance.
F45 Training (NYSE:FXLV) extended a global partnership with HYROX, becoming an Official Global Gym Partner across 12 HYROX events in 2026, and serving as Title Partner for HYROX Washington DC – Americas Regional Championships held March 6–weekend activations. The collaboration includes event activations, HYROX training programs in F45 studios, and F45 HYROX Run Club.
The partnership spans events across four continents (Auckland, Washington DC, London, Miami, Singapore, Berlin, New York, Sydney, Chiba, Cape Town, Dallas, Seoul) and focuses on co-branded training content, member activations, and on-site programming to engage gym-going athletes.
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