Genpact Recognized in Salesforce 2025 Partner Innovation Awards

Rhea-AI Summary

Genpact (NYSE: G) was named a winner in the Salesforce 2025 Partner Innovation Awards in the Consumer Goods category on November 13, 2025, for its work with Advantage Solutions.

Genpact delivered a multi-platform, Salesforce-powered solution including an industry-first Salesforce-based Order Management System (OMS), an Agentforce Service engagement layer, and a MuleSoft translation layer. The platform supports over 8 million back-office transactions and helps Advantage Solutions serve ~4,000 CPG clients by improving order orchestration, onboarding speed, supply-chain visibility, and service delivery.

Insights

Digital Transformation Analyst

Genpact's Salesforce award signals validated execution on a large OMS modernization supporting 4,000 clients and 8+ million transactions.

Genpact delivered a multi-platform solution built on Salesforce components, including an OMS offered as a service, an Agentforce engagement layer, and MuleSoft for EDI translation. The work targets order lifecycle orchestration across contracts, orders, invoices, cash application, and deductions, and explicitly supports more than eight million back-office transactions for roughly 4,000 CPG clients.

The outcome described is operational: faster onboarding, improved supply chain visibility, and automation of order orchestration. These are direct, measurable improvements to process and service delivery rather than speculative strategic shifts. Key dependencies include continued platform integration, maintenance of the Salesforce-Agentforce implementations, and sustained adoption by Advantage Solutions' client base.

Watch for deployment scale and uptake over the next 6–18 months and any reported metrics on onboarding time, transaction volume changes, or service-level improvements. The recognition by Salesforce at Nov. 13, 2025 corroborates partner validation but does not by itself quantify financial impact.

Genpact demonstrates excellence in enabling agentic enterprise transformation within Salesforce ecosystem

NEW YORK, Nov. 13, 2025 /PRNewswire/ -- Genpact (NYSE: G), an agentic and advanced technology solutions company, today announced that it has been recognized as a Salesforce Partner Innovation Award winner in the Consumer Goods category for its transformational work with Advantage Solutions (NASDAQ: ADV).

"Our work with Advantage Solutions shows how Genpact delivers AI-powered solutions that solve real-world problems at scale," said Tarun Chopra, Global Business Leader, Consumer Goods, Genpact. "We are thrilled to be recognized by Salesforce for our innovation in order management and our ability to address complex challenges in a way that positions clients for future growth and efficiency."

Advantage Solutions, the leading omnichannel retail solutions agency for consumer goods manufacturers and retailers in North America, had a complex business model and a heavily customized legacy order management system (OMS) that led to inefficiencies. To better serve its 4,000 consumer packaged goods (CPG) clients, Advantage Solutions was looking for a holistic platform to orchestrate the lifecycle of a customer order, supporting over eight million back-office transactions, including contracts, orders, invoices, cash applications, and deductions.

Following multiple innovation workshops with Advantage Solutions, Genpact's domain experts developed a multi-platform solution powered by Salesforce:

• Order Management System (OMS): An industry-first Salesforce-based OMS solution designed to automate the order orchestration process and provide OMS as a service for small and medium businesses.
• Agentforce Service: A system of engagement for orchestrating activities, tracking progress, and monitoring outcomes.
• MuleSoft: A single translation layer across all electronic data interchange (EDI) partners to reduce client and customer onboarding time.

By automating its order management process, Advantage Solutions improved supply chain efficiency and visibility, leading to more informed decision-making and faster onboarding for clients and customers, enhancing service delivery overall.

"Our new order management platform harnesses the power of data and AI to optimize and simplify complex supply chains," said Brandon Thornell, Executive Vice President, Branded Services, Advantage Solutions. "By combining Genpact's industry knowledge and process intelligence with the powerful capabilities of Agentforce Commerce, we're driving insights that help us improve our order management process, from forecasting to delivery tracking, and every critical step in-between."

"Salesforce partners are helping customers build their digital labor with Agentforce and realize the full value of their agent implementations," said Jim Steele, President, Global Strategic Customers and Partners, Salesforce. "The Salesforce 2025 Partner Innovation Awards recognize partners like Genpact that are driving agentic enterprise transformations for customers by delivering industry-specific Agentforce implementations and innovative agentic solutions."

By leveraging the full power of the Salesforce ecosystem to solve complex business challenges, innovate with new technologies, and drive customer transformation, Genpact is a prime example of a partner delivering creative solutions to help customers navigate their biggest hurdles.  

For more information about Genpact's partnership with Salesforce, please visit http://www.genpact.com/partners/salesforce.

About Genpact

Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world's leading enterprises.

Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

MEDIA CONTACT:

Geraldine Lim
Genpact Media Relations
+1-951-318-3494
geraldine.lim@genpact.com  

 

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SOURCE Genpact

FAQ

What did Genpact (G) win at the Salesforce 2025 Partner Innovation Awards?

Genpact won a Salesforce 2025 Partner Innovation Award in the Consumer Goods category for its order management work with Advantage Solutions.

How many transactions does Genpact's Salesforce OMS support for Advantage Solutions?

The Salesforce-based OMS and platform support over 8 million back-office transactions.

What components made up Genpact's solution for Advantage Solutions?

The solution combined a Salesforce-based Order Management System, an Agentforce Service engagement layer, and a MuleSoft translation layer for EDI partners.

How many CPG clients does the Genpact platform help Advantage Solutions serve?

The platform helps Advantage Solutions better serve approximately 4,000 consumer packaged goods clients.

What investor-relevant benefits did Genpact claim from the project announced Nov 13, 2025?

Genpact said the project improved order orchestration, sped client onboarding, and increased supply-chain visibility through AI and automation.