GameSquare Announces that Rollbit Expands Record FaZe Clan Esports Sponsorship with Multi-Million Dollar Agreement

Rhea-AI Summary

GameSquare (NASDAQ: GAME) announced a significant expansion of its partnership with Rollbit, increasing the FaZe Clan Esports sponsorship from $1.75 million to $3.25 million in annual revenue. The enhanced deal includes prominent jersey placement for Rollbit's logo on FaZe Clan's Counter-Strike team uniforms.

The company's Web3 growth strategy has generated over $8 million in new annual revenue during Q3 2025, including notable partnerships with Rekt Brands ($2.0 million) and Animecoin Foundation ($2.5 million). This expansion marks the third enhancement of Rollbit's historic esports sponsorship with FaZe Clan, reinforcing GameSquare's position at the intersection of gaming, entertainment, and Web3 technology.

Positive

• Sponsorship deal expansion from $1.75M to $3.25M annual revenue with Rollbit
• Generated over $8M in new annual revenue from Web3 partnerships in Q3 2025
• Secured additional partnerships: $2.0M with Rekt Brands and $2.5M with Animecoin Foundation
• Strategic expansion in the profitable Web3 and esports sectors

Negative

• None.

Insights

Gaming Industry Financial Analyst

GameSquare secures significant revenue boost through Rollbit's expanded FaZe Clan sponsorship, strengthening its profitable Web3 strategy.

GameSquare's expansion of the Rollbit sponsorship represents a substantial financial win, nearly doubling the annual revenue from this single partnership from $1.75 million to $3.25 million. This marks the third expansion of what was already described as a historic esports sponsorship deal, demonstrating both the sustainability of GameSquare's partnership model and the growing value proposition of FaZe Clan's esports brand.

What's particularly notable is how this fits into GameSquare's broader Web3 strategy, which has clearly gained significant traction. The company reports generating over $8 million in new annual revenue from Web3 initiatives in Q3 2025 alone. This includes substantial agency-of-record partnerships: $2 million with Rekt Brands and $2.5 million with Animecoin Foundation.

The strategic positioning of GameSquare at the intersection of esports, media, and Web3 appears to be paying dividends. The company is effectively monetizing FaZe Clan's audience reach and engagement metrics to secure premium sponsorships while simultaneously diversifying revenue streams through its treasury management platform launched in July 2025. This balanced approach of enhancing existing partnerships while securing new deals indicates a resilient business model capable of sustaining growth in the competitive digital entertainment landscape.

Third expansion of Rollbit's historic esports sponsorship of FaZe Clan Esports

Rollbit partnership aligns with GameSquare's Web3 growth strategy, which has produced over $8 million of new annual revenue during the third quarter of 2025

FRISCO, Texas, Sept. 24, 2025 /PRNewswire/ -- GameSquare Holdings, Inc. (NASDAQ: GAME) ("GameSquare" or the "Company") a next-generation media, entertainment, technology and digital native treasury company, today announced the expansion of its record-breaking esports sponsorship deal with Rollbit, a leader in online gaming and entertainment. The multi-million-dollar agreement deepens Rollbit's commitment to FaZe Clan, solidifying one of the largest partnerships in esports history and advancing GameSquare's strategy to align with top global Web3 brands.

Under the expanded terms of the partnership, Rollbit will deepen its sponsorship of FaZe Clan's Counter-Strike team and grow its relationship from $1.75 million to a record $3.25 million in annual revenue. FaZe Clan Esports jerseys will feature the Rollbit logo in the center patch position, marking one of the most prominent brand placements in global esports.

Sam Norman, Head of Partnerships at Rollbit, commented: "Expanding our partnership with FaZe Clan Esports marks another milestone in Rollbit's journey to be at the forefront of global esports. Since our initial deal in 2024, FaZe Clan has consistently delivered unmatched reach and engagement, helping Rollbit connect with one of the most dynamic audiences in digital entertainment. This expanded sponsorship reflects both our confidence in FaZe Clan's continued success and our long-term commitment to supporting the growth of competitive gaming worldwide"

Justin Kenna, CEO of GameSquare, stated, "This agreement underscores the strength of FaZe Clan Esports as the world's leading esports brand and the value of GameSquare's unique platform that brings together esports, media, and Web3. By deepening our relationship with Rollbit, we are adding another record-setting partnership that enhances profitability and validates our strategy to build sustainable, high-growth businesses at the intersection of culture and technology. We see significant opportunities ahead as we continue to expand our global presence and align with partners that share our vision for the future of gaming and entertainment."

Since launching its innovative treasury management platform in July 2025, GameSquare has announced over $8 million of new partnerships with emerging Web3 brands that are expected to contribute to revenue in the second half of 2025. Highlights include a new $2.0 million agency of record partnership with Rekt Brands Inc., the parent company behind Rekt Drinks, a beverage brand rapidly emerging as a cultural force in Web3, and a new $2.5 million agency of record partnership with Animecoin Foundation, a non-commercial foundation supporting the Animecoin ecosystem. 

About GameSquare Holdings, Inc.
GameSquare (NASDAQ: GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Clan Esports, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. As a digital-native business, GameSquare provides brands with unparalleled access to world-class creators and talent, delivering authentic connections across gaming, esports, and youth culture. Complementing our operating strategy, GameSquare has developed an innovative treasury management program designed to generate yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.

To learn more, visit www.gamesquare.com.

Forward-Looking Information
This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's future performance, yield and returns generated by its treasury strategy, revenue, growth and profitability; and the Company's ability to execute on its current and future business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's ability to grow its business and being able to execute on its business plans, yields and returns generated by its treasury strategy, and potential market fluctuations and volatility, the success of Company's vendors and partners in their provision of services to the Company, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to support its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

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SOURCE GameSquare

FAQ

How much did GameSquare's (NASDAQ: GAME) sponsorship deal with Rollbit increase to?

The sponsorship deal increased from $1.75 million to $3.25 million in annual revenue, representing a significant expansion of the partnership.

What is the total value of GameSquare's new Web3 partnerships in Q3 2025?

GameSquare secured over $8 million in new annual revenue from Web3 partnerships during the third quarter of 2025.

What new partnerships did GameSquare announce besides the Rollbit expansion?

GameSquare announced two major partnerships: a $2.0 million agency of record partnership with Rekt Brands and a $2.5 million partnership with Animecoin Foundation.

What is included in the expanded Rollbit sponsorship of FaZe Clan?

The expanded sponsorship includes prominent center patch logo placement on FaZe Clan's Counter-Strike team jerseys, representing one of the most prominent brand placements in global esports.