FaZe Esports, a GameSquare Company, Wins Back-to-Back Rainbow Six World Championship
Rhea-AI Summary
GameSquare (NASDAQ:GAME) announced that its wholly owned subsidiary FaZe Esports won the Six Invitational 2026, securing a $1 million cash prize that will contribute unbudgeted revenue to GameSquare's 2026 first quarter.
The event took place at Adidas Arena in Paris from Feb 2–15, 2026, featured the top 20 clubs, and awarded a total of $3 million in cash prizes. This marks FaZe's second consecutive Rainbow Six world championship.
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News Market Reaction – GAME
On the day this news was published, GAME gained 0.73%, reflecting a mild positive market reaction. Argus tracked a peak move of +3.5% during that session. Our momentum scanner triggered 6 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $232K to the company's valuation, bringing the market cap to $32M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
GAME gained 8.79% with mixed peer action: SKLZ +16.62%, MYPS +7.68%, GMGI +2.28% up, while GDC -7.61% and SNAL -0.64% fell. Multiple peers moving up suggests some sector strength alongside company-specific news.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 04 | Executive appointment | Positive | -4.8% | Appointment of new COO to drive operations and strategic scaling. |
| Jan 29 | Industry report | Positive | -3.6% | Stream Hatchet live streaming trends report highlighting sector growth. |
| Jan 21 | Partnership renewal | Positive | +2.5% | Renewal and expansion of multi-year Dairy MAX partnership via Zoned. |
| Jan 20 | Executive appointment | Positive | -5.6% | Hiring of Chief Commercial and Strategy Officer and agency leadership changes. |
| Jan 16 | Conference participation | Neutral | -1.0% | Announcement of participation in Sequire Investor Summit 2026. |
Recent corporate and partnership announcements have often seen muted or negative next-day reactions, even when operationally positive.
Over the past month, GameSquare has focused on leadership build-out and ecosystem visibility. New senior hires on Jan 20 and Feb 4, 2026 and a renewed Dairy MAX partnership on Jan 21 were followed by mixed to negative price moves. Participation at the Sequire Investor Summit on Jan 16 also coincided with a slight decline. Against this backdrop, the announcement that FaZe Esports delivered an unbudgeted $1 million revenue contribution adds a concrete financial benefit to recent strategic initiatives.
Market Pulse Summary
This announcement highlights FaZe Esports winning the Six Invitational 2026, generating an unbudgeted $1 million cash prize that flows into GameSquare’s Q1 2026 revenue. It underscores the competitive strength of FaZe with back-to-back world championships and the potential for enhanced brand equity and commercial opportunities. Investors may watch how management converts this success into longer-term sponsorship, media, and platform revenue while the share price remains below the 200-day MA and 52-week high.
AI-generated analysis. Not financial advice.
Wins
FaZe Esports Winnings Provide an Additional, Unbudgeted
FRISCO, TEXAS / ACCESS Newswire / February 17, 2026 / GameSquare Holdings, Inc. ("GameSquare" or the "Company") (NASDAQ:GAME), a next-generation media, entertainment, technology, and digital-native platform company, is thrilled to announce that on February 15, 2026 its wholly owned subsidiary FaZe Esports won the Six Invitational 2026 taking home
The Six Invitational 2026 took place over the past two weeks, with the final Phase 3 taking place at the Adidas Arena in Paris from February 2 to 15, 2026. The Phase 3 finals featured the top 20 sports clubs from around the globe who qualified to compete for a chance to win
"Winning back-to-back Rainbow Six World Championships is an extraordinary achievement and a powerful validation of FaZe Esports' position at the top of global competitive gaming," stated Justin Kenna, GameSquare's CEO. "This victory reflects the discipline, preparation, and elite talent of our players and coaching staff, and reinforces the strength of FaZe as a world-class esports franchise. Championships drive brand equity, fan engagement, and commercial momentum across our platform, and we believe this milestone further strengthens our ability to attract premium partners and create long-term value."
About FaZe Esports
FaZe Esports is a global powerhouse at the intersection of esports, culture, and digital entertainment. Home to world-class talent and championship-caliber rosters, FaZe competes at the highest level across premier titles including Counter-Strike, Call of Duty, Rainbow Six Siege, and more. More than just a team, FaZe Esports blends competitive excellence with massive fan engagement, creator influence, and brand-driven storytelling, helping define what modern esports looks like on a global stage
About GameSquare Holdings, Inc.
GameSquare (NASDAQ:GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Esports, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. As a digital-native business, GameSquare provides brands with unparalleled access to world-class creators and talent, delivering authentic connections across gaming, esports, and youth culture. Complementing our operating strategy, GameSquare has developed an innovative treasury management program designed to generate yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.
To learn more, visit www.gamesquare.com.
Forward-Looking Information
This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's future performance, returns generated by its business strategies, revenue, growth and profitability; and the Company's ability to execute on its current and future business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's ability to grow its business and being able to execute on its business plans and strategies, the success of Company's vendors and partners in their provision of services to the Company, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to support its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's annual meeting and corporate governance, its ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.
Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com
Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com
SOURCE: GameSquare Holdings, Inc.
View the original press release on ACCESS Newswire
FAQ
What did GameSquare (GAME) announce about FaZe Esports on February 17, 2026?
How will the $1 million Six Invitational 2026 prize affect GameSquare's Q1 2026 revenue (GAME)?
When and where did the Six Invitational 2026 take place for FaZe Esports' win?
What does FaZe Esports winning back-to-back Rainbow Six championships mean for GameSquare (GAME)?
Did the Six Invitational 2026 offer other cash prizes and what was the total prize pool?
