GameSquare's Stream Hatchet Publishes Influencer Marketing Guide
GameSquare's subsidiary Stream Hatchet has released an influencer marketing guide focusing on live streaming audiences. The guide leverages expertise from both Stream Hatchet and Sideqik, highlighting opportunities in the $32.6 billion global influencer marketing market projected for 2025. Key statistics reveal that 80% of marketers consider influencer marketing highly effective, with 64% of brands planning campaigns in 2025. The report notes that viewers consumed over 32.5 billion hours of livestreamed content across platforms in 2024. The guide provides a step-by-step campaign execution roadmap and case studies, particularly focusing on streaming opportunities. Stream Hatchet and Sideqik offer comprehensive analytics and management tools for brands and video game publishers in the live streaming space.
La controllata di GameSquare, Stream Hatchet, ha pubblicato una guida al marketing degli influencer incentrata sul pubblico delle dirette streaming. La guida sfrutta l'esperienza di Stream Hatchet e Sideqik, mettendo in luce le opportunità nel mercato globale del marketing degli influencer da 32,6 miliardi di dollari previsto per il 2025. Statistiche chiave mostrano che l'80% dei marketer considera il marketing degli influencer altamente efficace, mentre il 64% dei brand pianifica campagne per il 2025. Il report evidenzia che nel 2024 gli spettatori hanno consumato oltre 32,5 miliardi di ore di contenuti in diretta streaming su diverse piattaforme. La guida offre una roadmap dettagliata per l'esecuzione delle campagne e casi di studio, con un focus particolare sulle opportunità nel settore dello streaming. Stream Hatchet e Sideqik forniscono strumenti completi di analisi e gestione per brand e publisher di videogiochi nel campo delle dirette streaming.
La filial de GameSquare, Stream Hatchet, ha lanzado una guía de marketing de influencers centrada en las audiencias de transmisiones en vivo. La guía aprovecha la experiencia tanto de Stream Hatchet como de Sideqik, destacando las oportunidades en el mercado global de marketing de influencers de 32,6 mil millones de dólares proyectado para 2025. Estadísticas clave revelan que el 80% de los mercadólogos considera el marketing de influencers muy efectivo, y el 64% de las marcas planean campañas para 2025. El informe señala que en 2024 los espectadores consumieron más de 32,5 mil millones de horas de contenido en vivo a través de plataformas. La guía proporciona una hoja de ruta paso a paso para la ejecución de campañas y estudios de caso, enfocándose especialmente en las oportunidades del streaming. Stream Hatchet y Sideqik ofrecen herramientas integrales de análisis y gestión para marcas y editores de videojuegos en el espacio de transmisiones en vivo.
GameSquare의 자회사 Stream Hatchet이 라이브 스트리밍 시청자에 초점을 맞춘 인플루언서 마케팅 가이드를 발표했습니다. 이 가이드는 Stream Hatchet과 Sideqik의 전문 지식을 활용하여 2025년까지 326억 달러 규모의 글로벌 인플루언서 마케팅 시장의 기회를 강조합니다. 주요 통계에 따르면, 마케터의 80%가 인플루언서 마케팅을 매우 효과적이라고 평가하며, 브랜드의 64%가 2025년 캠페인을 계획하고 있습니다. 보고서에 따르면 2024년에는 시청자들이 플랫폼 전반에서 325억 시간이 넘는 라이브 스트리밍 콘텐츠를 소비했습니다. 이 가이드는 단계별 캠페인 실행 로드맵과 사례 연구를 제공하며, 특히 스트리밍 기회에 중점을 둡니다. Stream Hatchet과 Sideqik은 라이브 스트리밍 분야의 브랜드와 비디오 게임 퍼블리셔를 위한 종합적인 분석 및 관리 도구를 제공합니다.
La filiale de GameSquare, Stream Hatchet, a publié un guide marketing dédié aux influenceurs, axé sur les audiences du streaming en direct. Ce guide exploite l'expertise de Stream Hatchet et Sideqik, mettant en avant les opportunités du marché mondial du marketing d'influence estimé à 32,6 milliards de dollars en 2025. Les statistiques clés révèlent que 80 % des marketeurs considèrent le marketing d'influence comme très efficace, et que 64 % des marques prévoient des campagnes en 2025. Le rapport indique que les spectateurs ont consommé plus de 32,5 milliards d'heures de contenus en direct sur les plateformes en 2024. Le guide propose une feuille de route détaillée pour la mise en œuvre des campagnes ainsi que des études de cas, en se concentrant particulièrement sur les opportunités liées au streaming. Stream Hatchet et Sideqik offrent des outils complets d'analyse et de gestion pour les marques et éditeurs de jeux vidéo dans le domaine du streaming en direct.
Die Tochtergesellschaft von GameSquare, Stream Hatchet, hat einen Leitfaden für Influencer-Marketing veröffentlicht, der sich auf Live-Streaming-Zielgruppen konzentriert. Der Leitfaden nutzt das Fachwissen von Stream Hatchet und Sideqik und hebt Chancen im 32,6 Milliarden US-Dollar schweren globalen Influencer-Marketing-Markt hervor, der für 2025 prognostiziert wird. Wichtige Statistiken zeigen, dass 80 % der Marketer Influencer-Marketing als sehr effektiv ansehen, und 64 % der Marken planen Kampagnen für 2025. Der Bericht stellt fest, dass Zuschauer im Jahr 2024 über 32,5 Milliarden Stunden Livestream-Inhalte auf verschiedenen Plattformen konsumierten. Der Leitfaden bietet eine Schritt-für-Schritt-Roadmap zur Kampagnendurchführung sowie Fallstudien, mit besonderem Fokus auf Streaming-Möglichkeiten. Stream Hatchet und Sideqik bieten umfassende Analyse- und Verwaltungstools für Marken und Videospiel-Publisher im Bereich Live-Streaming an.
- Stream Hatchet and Sideqik provide end-to-end influencer marketing solutions for brands
- Company is positioned to capitalize on the rapidly growing influencer marketing market, projected at $32.6B in 2025
- Strong market validation with 80% of marketers viewing influencer marketing as highly effective
- Significant market opportunity with 64% of brands planning influencer campaigns in 2025
- None.
Guide leverages Stream Hatchet's influencer analytic and management capabilities to help creators understand campaigns and tactics to reach
live streaming audiences
The report highlights opportunities to capitalize on the estimated
View the report: Expert Influencer Marketing Tips - Free Download
FRISCO, TEXAS / ACCESS Newswire / May 22, 2025 / Stream Hatchet, the leading provider of data analytics for live streaming, influencer and gaming ecosystems and wholly-owned subsidiary of GameSquare Holdings (NASDAQ:GAME), ("GameSquare", or the "Company"), has released an influencer marketing guide to help creators reach and track live streaming audiences.
The report leverages the combined expertise of Stream Hatchet and Sideqik, another GameSquare subsidiary, which recently launched influencer marketing campaign management tools as part of their integrated solutions.
Influencer marketing has surged in popularity. According to Influencer Marketing Hub the global influencer marketing market has grown from
With deep expertise in analyzing, managing, and executing live streaming campaigns, Stream Hatchet and Sideqik bring valuable insights to brands and creators. The newly released guide highlights the rising importance of influencer marketing, offers a step-by-step roadmap for campaign execution, and includes real-world case studies. Special attention is given to the unique opportunities in live streaming, showcasing how cutting-edge activations are changing the way brands engage with new players, buyers, and consumers.
"GameSquare's Stream Hatchet and Sideqik business units have created a powerful end-to-end influencer marketing solution," said Justin Kenna, CEO of GameSquare. "They are well-positioned to help brands and video game publishers succeed in the rapidly expanding live streaming marketplace."
Access to the report is available at Expert Influencer Marketing Tips - Free Download
For more information on Stream Hatchet and insight into the esports and streaming markets, please visit their website at www.streamhatchet.com.
About GameSquare Holdings, Inc.
GameSquare's (NASDAQ: GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan Esports, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.
To learn more, visit www.gamesquare.com.
About Stream Hatchet
Stream Hatchet delivers real-time, actionable insights into the gaming and live-streaming ecosystem across 16 platforms. From performance benchmarking to campaign ROI and influencer intelligence, Stream Hatchet empowers game publishers, brands, agencies, and tournament organizers with the industry's most granular data and reporting tools.
For more information visit www.streamhatchet.com.
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Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com
Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com
Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com
SOURCE: GameSquare Holdings, Inc.
View the original press release on ACCESS Newswire
FAQ
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