GameSquare to Develop Games for SpongeBob SquarePants through License Agreement with Paramount Game Studios
GameSquare (NASDAQ: GAME) has announced a license agreement with Paramount Game Studios to develop SpongeBob SquarePants-themed games in Fortnite. This partnership follows a successful initial campaign in December 2024 that brought Bikini Bottom to fans and gamers. The agreement was secured through Zoned, GameSquare's full-service marketing agency that specializes in connecting gaming and pop culture.
The collaboration builds upon GameSquare's growing portfolio of strategic partnerships, with their most recent achievement being the launch of the Topgolf Universe on Fortnite's UEFN platform. GameSquare, backed by notable investors including Dallas Cowboys owner Jerry Jones and the Goff family, focuses on connecting brands with Gen Z, Gen Alpha, and Millennial audiences through their gaming media network.
GameSquare (NASDAQ: GAME) ha annunciato un accordo di licenza con Paramount Game Studios per sviluppare giochi a tema SpongeBob SquarePants all'interno di Fortnite. Questa collaborazione segue una campagna iniziale di successo nel dicembre 2024 che ha portato Bikini Bottom ai fan e ai giocatori. L'accordo è stato ottenuto tramite Zoned, l'agenzia di marketing a servizio completo di GameSquare specializzata nel collegare il mondo dei videogiochi con la cultura pop.
La partnership si basa sul crescente portafoglio di collaborazioni strategiche di GameSquare, il cui risultato più recente è stato il lancio di Topgolf Universe sulla piattaforma UEFN di Fortnite. GameSquare, supportata da investitori di rilievo come il proprietario dei Dallas Cowboys Jerry Jones e la famiglia Goff, si concentra sul collegare i marchi con le generazioni Gen Z, Gen Alpha e Millennial attraverso la loro rete di media nel settore gaming.
GameSquare (NASDAQ: GAME) ha anunciado un acuerdo de licencia con Paramount Game Studios para desarrollar juegos temáticos de SpongeBob SquarePants en Fortnite. Esta colaboración sigue a una exitosa campaña inicial en diciembre de 2024 que llevó Bikini Bottom a fans y jugadores. El acuerdo se logró a través de Zoned, la agencia de marketing integral de GameSquare especializada en conectar el mundo de los videojuegos con la cultura pop.
La colaboración se basa en el creciente portafolio de asociaciones estratégicas de GameSquare, cuyo logro más reciente fue el lanzamiento de Topgolf Universe en la plataforma UEFN de Fortnite. GameSquare, respaldada por inversores destacados como el propietario de los Dallas Cowboys Jerry Jones y la familia Goff, se enfoca en conectar marcas con las audiencias Gen Z, Gen Alpha y Millennial a través de su red de medios de juegos.
GameSquare (NASDAQ: GAME)는 Paramount Game Studios와 라이선스 계약을 체결하여 Fortnite에서 스폰지밥 테마 게임을 개발한다고 발표했습니다. 이 파트너십은 2024년 12월에 성공적으로 진행된 비키니 바텀 캠페인 이후에 이루어진 것으로, 팬과 게이머들에게 큰 호응을 얻었습니다. 이 계약은 게임과 대중문화를 연결하는 전문 마케팅 에이전시인 GameSquare의 풀서비스 마케팅 에이전시 Zoned를 통해 성사되었습니다.
이번 협력은 GameSquare의 전략적 파트너십 포트폴리오를 확장하는 데 기여하며, 최근 성과로는 Fortnite의 UEFN 플랫폼에서 Topgolf Universe를 출시한 것이 있습니다. Dallas Cowboys 구단주 Jerry Jones와 Goff 가족 등 저명한 투자자들의 지원을 받는 GameSquare는 게임 미디어 네트워크를 통해 Gen Z, Gen Alpha, 밀레니얼 세대와 브랜드를 연결하는 데 집중하고 있습니다.
GameSquare (NASDAQ : GAME) a annoncé un accord de licence avec Paramount Game Studios pour développer des jeux sur le thème de Bob l'éponge dans Fortnite. Ce partenariat fait suite à une campagne initiale réussie en décembre 2024 qui a permis d'amener Bikini Bottom aux fans et aux joueurs. L'accord a été conclu grâce à Zoned, l'agence de marketing full-service de GameSquare spécialisée dans la connexion entre le jeu vidéo et la culture pop.
Cette collaboration s'appuie sur le portefeuille croissant de partenariats stratégiques de GameSquare, dont la réalisation la plus récente est le lancement de Topgolf Universe sur la plateforme UEFN de Fortnite. GameSquare, soutenue par des investisseurs de renom tels que le propriétaire des Dallas Cowboys Jerry Jones et la famille Goff, se concentre sur la connexion des marques avec les audiences Gen Z, Gen Alpha et Millennials via son réseau média dédié au gaming.
GameSquare (NASDAQ: GAME) hat eine Lizenzvereinbarung mit Paramount Game Studios bekannt gegeben, um SpongeBob SquarePants-Themenspiele in Fortnite zu entwickeln. Diese Partnerschaft folgt auf eine erfolgreiche erste Kampagne im Dezember 2024, die Bikini Bottom den Fans und Spielern näherbrachte. Die Vereinbarung wurde über Zoned, die Full-Service-Marketingagentur von GameSquare, die sich auf die Verbindung von Gaming und Popkultur spezialisiert hat, abgeschlossen.
Die Zusammenarbeit baut auf dem wachsenden Portfolio strategischer Partnerschaften von GameSquare auf, deren jüngster Erfolg die Einführung von Topgolf Universe auf der UEFN-Plattform von Fortnite war. GameSquare, unterstützt von namhaften Investoren wie dem Besitzer der Dallas Cowboys, Jerry Jones, und der Familie Goff, konzentriert sich darauf, Marken mit den Zielgruppen der Generation Z, Generation Alpha und Millennials über ihr Gaming-Mediennetzwerk zu verbinden.
- Strategic partnership with major entertainment brand Paramount for SpongeBob SquarePants games
- Expansion of existing successful relationship following December 2024 campaign
- Access to valuable intellectual property in the gaming space
- Potential to reach broader audience through popular franchise
- None.
Insights
GameSquare's Paramount deal leverages SpongeBob IP in Fortnite, expanding their gaming footprint with minimal development risk.
GameSquare's subsidiary Zoned has secured a strategic license with Paramount Game Studios that builds on their previous December 2024 campaign. This agreement specifically targets Fortnite's massive platform to develop SpongeBob-themed games—a smart move leveraging one of the most recognizable IPs in children's entertainment.
What makes this particularly noteworthy is how GameSquare is positioning itself at the intersection of established gaming platforms and traditional media. Rather than developing standalone titles with high development costs and market risks, they're creating content within Fortnite's existing ecosystem using Unreal Editor for Fortnite (UEFN). This approach significantly reduces development overhead while still capturing audience engagement.
This follows GameSquare's successful implementation of the Topgolf Universe in Fortnite, demonstrating their growing expertise in branded in-game experiences. For context, Fortnite remains one of gaming's most powerful platforms with over 230 million monthly active users, and branded experiences within it have become a viable business model for companies like GameSquare.
The gaming industry has increasingly embraced IP licensing as a lower-risk strategy compared to original IP development. With SpongeBob's multi-generational appeal spanning both Paramount's target demographic and Fortnite's player base, this partnership creates a natural opportunity to convert passive viewers into active participants through gaming touchpoints—exactly the kind of cross-media strategy that successful entertainment companies are pursuing.
FRISCO, COLORADO / ACCESS Newswire / May 14, 2025 / Zoned, a GameSquare (Nasdaq:GAME) company, today announced that it has signed a license agreement with Paramount Game Studios to develop SpongeBob SquarePants-themed games in Fortnite.
"After an initial campaign in December 2024 that brought Bikini Bottom to thousands of fans and gamers, we are excited to expand our relationship with Zoned and GameSquare," said Doug Rosen, Senior Vice President, Games and Emerging Media, Paramount. "We are excited to see what GameSquare and the team at Zoned can create and help more of our fans engage with their favorite SpongeBob SquarePants characters."
"We are thrilled to deepen our relationship with Paramount, which is a testament to the success of our initial campaigns," said Carlos Tovar, President of Zoned. "We're excited to bring fun and creative SpongeBob SquarePants-themed games to global fans and gamers alike. We have an ambitious development plan, and we are looking forward to creating immersive games that highlight the very best of Bikini Bottom."
This announcement follows a series of strategic partnerships secured by Zoned, a full-service marketing agency under GameSquare Holdings that specializes in bridging the gap between gaming and pop culture with the most recent launch of the Topgolf Universe on Fortnite's UEFN platform.
**This is not sponsored, endorsed, or administered by Epic Games, Inc.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products' portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world's most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.
About GameSquare Holdings, Inc.
GameSquare's (NASDAQ: GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next-generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award-winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.
To learn more, visit www.gamesquare.com.
Forward-Looking Information
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Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com
Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com
Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com
SOURCE: GameSquare Holdings, Inc.
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