GameSquare's Stream Hatchet Publishes Q3 2025 Live Streaming Trends Report

Rhea-AI Summary

GameSquare (NASDAQ:GAME) subsidiary Stream Hatchet released its Q3 2025 Live Streaming Trends Report on October 23, 2025, reporting record Q3 engagement.

Key figures: global live streaming hours were 9.6B in Q3 2025, up 13% YoY; TikTok Live reached 9.2B hours versus 4.6B for Twitch; Twitch fell below 50% market share for the first time; the Esports World Cup reached 168M hours, up 73% YoY; Kai Cenat's Mafiathon accounted for 71% of Subtember subs; FC Barcelona hit 3.2M live viewers for a match.

Positive

• Global live hours +13% YoY to 9.6B in Q3 2025
• TikTok Live recorded 9.2B hours in Q3 2025
• Esports World Cup hours +73% YoY to 168M

Negative

• Twitch market share dropped below 50% for the first time
• Twitch hours at 4.6B, materially below TikTok Live's 9.2B

Insights

Streaming Market Analyst

Global live streaming grew 13% in Q3 2025, with TikTok Live surpassing Twitch in hours watched.

The data describes a clear increase in aggregate demand for live streaming, with total hours watched reaching 9.6B in Q3 2025 and platform share shifts noted. This expands the addressable attention economy for creators and rights-holders; the reported metrics for TikTok Live (9.2B hours), Twitch (4.6B hours), and the Esports World Cup (168M hours) quantify that movement.

Key dependencies and risks include platform policy enforcement and measurement integrity, given the mention that Twitch's share drop was "partially due to viewbotting crackdowns." Watch three concrete items: 1) platform hours and market share in the next Stream Hatchet release to confirm persistence of TikTok's lead; 2) Esports World Cup engagement trends after the reported 73% year-over-year increase to 168M hours; and 3) creator-driven event metrics such as the reported Subathon concentration (Kai Cenat accounting for 71% of Subtember subs). These metrics will indicate whether the shifts reflect durable audience reallocation or short-term spikes.

Global live streaming viewership grew 13% year-over-year to 9.6B hours watched during Q3 2025, reflecting the highest Q3 viewership ever across all live-streaming platforms

FRISCO, TX / ACCESS Newswire / October 23, 2025 / Stream Hatchet, the leading provider of data analytics for the live streaming and gaming ecosystem and wholly-owned subsidiary of GameSquare Holdings (NASDAQ:GAME), ("GameSquare", or the "Company"), has released its Q3 2025 Live Streaming Trends Report. The report reveals key insights into the evolution of the global live streaming market across gaming, esports, and entertainment.

Access to the report is available at: https://streamhatchet.com/reports/q3-2025-live-streaming-trends-report/

"Live streaming continues to expand beyond gaming as it becomes a powerful force for the future of live entertainment," said Justin Kenna, CEO of GameSquare. "With TikTok Live surpassing Twitch in total hours watched and events like the Esports World Cup and Kai Cenat's Mafiathon setting new benchmarks for engagement, we're witnessing a massive reallocation of attention. These trends validate our belief that creators and interactive formats are driving the next generation of media."

Key Insights from Stream Hatchet's Q3 2025 Report:

• Twitch dropped below 50% market share for the first time ever, partially due to viewbotting crackdowns (but remains the most-viewed platform)

• TikTok Live data is in, and the mobile platform brought in 9.2B hours watched in Q3 2025 compared to 4.6B for Twitch - a major shift in perception for where audiences find streaming

• The Esports World Cup grew stronger, with the Saudi-backed global gaming event reaching 168M hours watched - up 73% from 2024

• Subathon 2025 reached record levels with Kai Cenat as the big winner: His Mafiathon 3 marathon stream brought in 71% of all Subtember subs

• Live-streaming is the place for sports: As just one example, FC Barcelona hit 3.2M viewers for their match against Como 1907

For more information on Stream Hatchet and insight into the esports and streaming markets, please visit their website at www.streamhatchet.com.

About GameSquare Holdings, Inc.

GameSquare (NASDAQ:GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Clan Esports, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. As a digital-native business, GameSquare provides brands with unparalleled access to world-class creators and talent, delivering authentic connections across gaming, esports, and youth culture. Complementing our operating strategy, GameSquare has developed an innovative treasury management program designed to generate yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.

To learn more, visit www.gamesquare.com.

About Stream Hatchet

Stream Hatchet delivers real-time, actionable insights into the gaming and live-streaming ecosystem across 16 platforms. From performance benchmarking to campaign ROI and influencer intelligence, Stream Hatchet empowers game publishers, brands, agencies, and tournament organizers with the industry's most granular data and reporting tools.

For more information visit www.streamhatchet.com.

Forward-Looking Information

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's future performance, revenue, growth and profitability; and the performance of the live streaming market . These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's ability to grow their business and being able to execute on their business plans, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com

Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com

Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com

SOURCE: GameSquare Holdings, Inc.

View the original press release on ACCESS Newswire

FAQ

What did Stream Hatchet report for global live streaming hours in Q3 2025 for GAME investors?

Global live streaming reached 9.6B hours in Q3 2025, a +13% YoY increase.

How did TikTok Live compare to Twitch in Stream Hatchet's Q3 2025 report (GAME)?

TikTok Live had 9.2B hours in Q3 2025 versus 4.6B hours for Twitch.

What audience growth did the Esports World Cup show in Q3 2025 according to Stream Hatchet (GAME)?

The Esports World Cup reached 168M hours, up 73% from 2024.

What does Twitch falling below 50% market share mean in the Q3 2025 report for GAME shareholders?

It indicates a notable shift in platform share dynamics, with Twitch remaining most-viewed but under 50% market share.

Which standout creator event did Stream Hatchet highlight in Q3 2025 relevant to GAME coverage?

Kai Cenat's Mafiathon 3 marathon was highlighted, contributing 71% of Subtember subs.