GoDaddy Agency: A New Way to Help Digital Consultants Grow
Rhea-AI Summary
GoDaddy (NYSE: GDDY) has launched GoDaddy Agency, a new partner program connecting digital agencies with small and mid-sized business leads. The program offers agencies exclusive access to GoDaddy's extensive customer base and comprehensive tools.
Key features include:
- Up to 20% commission on new client purchases through referral links
- Client matching based on agency strengths and goals
- Access to premium WordPress tools and expert support
- Co-branded marketing campaigns for top performers
- Dedicated Agency Success Manager support
According to a Promethean Research study, 68% of agencies focus on expanding service offerings, and 67% consider referrals important for growth. The program aims to address these needs by providing qualified leads from GoDaddy's existing customer base, particularly those who have shown interest through their Web Design Services team.
Positive
- New revenue stream through 20% commission on referrals
- Access to GoDaddy's established customer base for qualified leads
- Premium tools and support system for partners
- Potential for increased visibility through co-branded marketing
Negative
- to U.S.-based agencies only
- Success depends on GoDaddy's ability to generate qualified leads
News Market Reaction
On the day this news was published, GDDY gained 4.59%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
New partner program provides agencies with exclusive access to GoDaddy's small business base
With millions of entrepreneurs already using GoDaddy's tools, GoDaddy Agency is positioned as a strategic referral partner for digital agencies looking to scale their business efficiently through a steady stream of qualified leads.
Freelance, web developer, web design and digital marketing consulting agencies in the
GoDaddy Agency also helps such agency partners succeed by providing the tools, support, and insights they need to more efficiently and cost effectively build websites, manage digital marketing campaigns, launch online stores, and run client projects—empowering agencies to win more work and deliver better results.
"This program is designed to build meaningful connections between small businesses and the agency experts who can help bring their vision to life," said Joseph Palumbo, Go-to-Market and Agency Programs Director at GoDaddy. "By supporting both sides of the relationship – small businesses seeking services and design experts ready to deliver them – we're fostering ongoing partnerships built for mutual growth."
Built to Help Agencies Grow
The GoDaddy Agency program gives agency partners digital benefits to help their businesses:
- Earn up to
20% commission on new client purchases made through a unique referral link. - Get matched with prospective clients based on their agency's strengths, focus areas and growth goals.
- Access premium WordPress tools and expert support to resolve issues quickly and deliver on related projects.
- Gain exposure through co-branded marketing campaigns and joint initiatives for top-performing partners.
- Get expert guidance from a dedicated Agency Success Manager to navigate GoDaddy's extensive product portfolio and receive personalized recommendations to the solutions best suited for them.
Connecting Real Agencies to Real Leads
While others offer basic partner programs, GoDaddy Agency provides agencies with real, qualified small and mid-sized business customer referrals, many of whom have already expressed interest through GoDaddy's Web Design Services team. This sets GoDaddy Agency apart from other programs. GoDaddy customers represent a variety of businesses spanning across products and services, meaning agencies can engage with different potential customers throughout the year as their business needs and goals shift.
Tailored Support for Today's Agencies
In a Promethean Research study conducted last year on how digital agencies grow,
To apply to be a part of GoDaddy Agency, agencies can visit here.
About GoDaddy
GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo®, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.
Source: GoDaddy Inc.
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SOURCE GoDaddy Inc.
FAQ
What commission rate does GoDaddy Agency offer to partners?
How does GoDaddy Agency match businesses with digital agencies?
What support services does GoDaddy Agency provide to partners?
Who is eligible to join the GoDaddy Agency partner program?
