MoneyLion Hosts Holiday Heist Giveaway to Help Make the Season Merrier for 50 People

MoneyLion (NYSE:GEN) launched the Holiday Heist Giveaway on Dec 5, 2025, running through Jan 24, 2026, awarding $2,000 to a different winner each day for a total of 50 winners.

Rhea-AI Summary

MoneyLion (NYSE:GEN) launched the Holiday Heist Giveaway on Dec 5, 2025, running through Jan 24, 2026, awarding $2,000 to a different winner each day for a total of 50 winners. Winners receive funds via a MoneyLion RoarMoney account or by check. Entry is free and open nationwide (U.S. and D.C.); new users who create an account at moneylion.com/HolidayHeist get an initial entry and existing members can enter via the app or site. Participants may earn up to two extra daily entries by engaging with the giveaway card in the MoneyLion Discover feed. The giveaway aims to provide short‑term financial relief during the holiday season.

Argus Dec 5 session

+0.11% close to close Open Argus

Details

News Market Reaction – GEN

On Dec 5, the day this news came out, GEN closed 0.11% above the previous close.

Data tracked by StockTitan Argus for the Dec 5 session.

Market Context

This announcement highlights MoneyLion’s Holiday Heist Giveaway, offering $2,000 to each of 50 winne...

Analysis

This announcement highlights MoneyLion’s Holiday Heist Giveaway, offering $2,000 to each of 50 winners to address holiday budget pressures identified in prior surveys. It continues GEN’s theme of pairing financial wellness messaging with customer engagement. In context of recent record Q2 results and ongoing product launches, investors may watch how such campaigns affect user acquisition, retention, and overall contribution to GEN’s broader revenue mix over upcoming quarters.

Key Figures

Daily giveaway amount: $2,000 Number of winners: 50 winners Household burden threshold: 30% +5 more

Daily giveaway amount

$2,000

Prize per Holiday Heist Giveaway winner

Number of winners

50 winners

Total Holiday Heist Giveaway winners

Household burden threshold

30%

Share of monthly income projected for holiday shopping in 29 states

States affected

29 states

Households projected to spend over 30% of income on holidays

Giveaway period start

December 1, 2025, 12:00 p.m. ET

Holiday Heist Giveaway opening time

Giveaway period end

January 24, 2026, 11:59:59 p.m. ET

Holiday Heist Giveaway closing time

Holiday winners cadence

1 winner per day

New winner every day from December 5 through January 24

Entry cost

$0

No purchase or deposit required to enter or win

Historical Context

5 past events · Latest: Dec 02

5 events

1. Dec 02

   AI browser launch

   24h Move

   -0.1%

   Global free release of Norton Neo AI-native browser with safety features.

2. Dec 01

   Marketing campaign

   24h Move

   -0.3%

   Avast animated YouTube series teaching viewers how to avoid holiday scams.

3. Nov 12

   AI security launch

   24h Move

   -0.5%

   Launch of Avast Scam Guardian and Scam Guardian Pro for mobile scam defense.

4. Nov 06

   Earnings results

   24h Move

   +1.3%

   Record Q2 FY26 with higher revenue, income, EPS, and raised FY26 guidance.

5. Nov 04

   Consumer survey

   24h Move

   -1.6%

   MoneyLion survey highlighting holiday overspending, borrowing, and financial stress.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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 A new winner every day from December 5 through January 24 will receive $2,000 for financial relief

NEW YORK, Dec. 5, 2025 /PRNewswire/ -- According to a recent MoneyLion study, many Americans are likely to break their holiday budgets. In fact, households in 29 states are projected to spend more than 30% of their monthly income on holiday shopping. To help ease the financial pressures that come with the season, today through January 24, MoneyLion is conducting its Holiday Heist Giveaway, providing $2,000 to a different winner every day.

"The holidays can hit hard financially, and we wanted to do something to help. The Holiday Heist Giveaway delivers real value at a moment when people need it most, and it reflects our mission at MoneyLion to empower every American to take control of their financial lives with confidence," said Richard Correia, Head of MoneyLion at Gen.

The Holiday Heist Giveaway is inspired by the idea that no one should have to rob a bank to afford Christmas. The giveaway offers a timely opportunity with a chance to offset overspending and holiday debt by helping people enjoy the season without financial regret.

How to Enter:

• New to MoneyLion? Visit moneylion.com/HolidayHeist, create an account, and you're automatically entered.
• Already a member? Log in on the app or website and click the Holiday Heist Entry button for your Initial Entry.

Starting today, participants can also earn up to two additional entries per day by liking and commenting on the Holiday Heist announcement card in the MoneyLion Discover feed.

Enter now at moneylion.com/HolidayHeist and follow MoneyLion on TikTok, X, and Instagram for updates, behind-the-scenes content, and winner announcements.

Giveaway runs from December 1, 2025 at 12:00 p.m. ET through January 24, 2026 at 11:59:59 p.m. ET with 50 winners each receiving $2,000, delivered to a MoneyLion RoarMoney account or by check.

No purchase or deposit is required. One Initial Entry per person; additional daily engagement entries are optional. No purchase or deposit is required to win — the Giveaway is completely free to enter nationwide (U.S. and D.C.).

About MoneyLion
MoneyLion is a leading financial technology platform and part of Gen (NASDAQ: GEN), a global company dedicated to powering Digital Freedom with a family of trusted consumer brands. MoneyLion powers the next generation of personalized products, content, and marketplace technology through its top-rated consumer finance super app, premier embedded finance platform for enterprise businesses, and world-class media arm. Consumers gain control of their finances with an innovative suite of products to save, borrow, spend, and invest, seamlessly integrating the best offers and content from MoneyLion and its 1,300+ enterprise partners into one unified experience. Its mission is to give everyone the power to make their best financial decisions. Learn more at www.moneylion.com.

Media contact: 
Malea Lamb-Hall
Gen
press@gendigital.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/moneylion-hosts-holiday-heist-giveaway-to-help-make-the-season-merrier-for-50-people-302633707.html

SOURCE Gen Digital Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is MoneyLion's Holiday Heist Giveaway (GEN) and when does it run?

The Holiday Heist Giveaway by MoneyLion (NYSE:GEN) runs from Dec 1, 2025 at 12:00 p.m. ET through Jan 24, 2026 at 11:59:59 p.m. ET with daily winners.

How much does each Holiday Heist Giveaway winner receive from MoneyLion (GEN)?

Each of the 50 winners receives $2,000, delivered to a MoneyLion RoarMoney account or by check.

How do new users enter the MoneyLion (GEN) Holiday Heist Giveaway?

New users create an account at moneylion.com/HolidayHeist to receive an initial, free entry.

Can existing MoneyLion (GEN) members enter the Holiday Heist Giveaway and earn extra entries?

Yes; existing members log in and click the Holiday Heist Entry button for an initial entry and can earn up to two additional entries per day by liking and commenting on the Discover feed card.

Is a purchase or deposit required to enter the MoneyLion (GEN) Holiday Heist Giveaway?

No purchase or deposit is required; the Giveaway is free to enter and open nationwide (U.S. and D.C.).

Where will MoneyLion (GEN) announce Holiday Heist winners and updates?

MoneyLion will post winner announcements and updates on its app and social channels including TikTok, X, and Instagram.