MoneyLion Hosts Holiday Heist Giveaway to Help Make the Season Merrier for 50 People
Rhea-AI Summary
MoneyLion (NYSE:GEN) launched the Holiday Heist Giveaway on Dec 5, 2025, running through Jan 24, 2026, awarding $2,000 to a different winner each day for a total of 50 winners. Winners receive funds via a MoneyLion RoarMoney account or by check. Entry is free and open nationwide (U.S. and D.C.); new users who create an account at moneylion.com/HolidayHeist get an initial entry and existing members can enter via the app or site. Participants may earn up to two extra daily entries by engaging with the giveaway card in the MoneyLion Discover feed. The giveaway aims to provide short‑term financial relief during the holiday season.
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Key Figures
Market Reality Check
Peers on Argus 1 Up
GEN was down 0.81% pre-news while key peers were mixed: FFIV and CHKP were up, GDDY, KSPI, and OKTA were down. Scanner momentum showed only RBRK notably higher at 20.399999618530277% without news, suggesting stock-specific rather than broad sector drivers.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 02 | AI browser launch | Positive | -0.1% | Global free release of Norton Neo AI-native browser with safety features. |
| Dec 01 | Marketing campaign | Positive | -0.3% | Avast animated YouTube series teaching viewers how to avoid holiday scams. |
| Nov 12 | AI security launch | Positive | -0.5% | Launch of Avast Scam Guardian and Scam Guardian Pro for mobile scam defense. |
| Nov 06 | Earnings results | Positive | +1.3% | Record Q2 FY26 with higher revenue, income, EPS, and raised FY26 guidance. |
| Nov 04 | Consumer survey | Negative | -1.6% | MoneyLion survey highlighting holiday overspending, borrowing, and financial stress. |
Recent GEN news outside earnings has often been followed by modest negative price reactions, while strong quarterly results drew the only clear positive move.
Over the last few months GEN has mixed product, marketing, and financial updates. On Nov 4, 2025, MoneyLion survey results on holiday financial stress coincided with a -1.56% move. Record Q2 FY26 results on Nov 6, 2025 featured revenue of $1,220 million and non-GAAP EPS of $0.62, with shares up 1.26%. Subsequent AI and security launches on Nov 12, Dec 1, and Dec 2 all saw small negative follow-through. Today’s Holiday Heist Giveaway continues MoneyLion’s holiday-focused consumer engagement theme.
Market Pulse Summary
This announcement highlights MoneyLion’s Holiday Heist Giveaway, offering $2,000 to each of 50 winners to address holiday budget pressures identified in prior surveys. It continues GEN’s theme of pairing financial wellness messaging with customer engagement. In context of recent record Q2 results and ongoing product launches, investors may watch how such campaigns affect user acquisition, retention, and overall contribution to GEN’s broader revenue mix over upcoming quarters.
AI-generated analysis. Not financial advice.
A new winner every day from December 5 through January 24 will receive
"The holidays can hit hard financially, and we wanted to do something to help. The Holiday Heist Giveaway delivers real value at a moment when people need it most, and it reflects our mission at MoneyLion to empower every American to take control of their financial lives with confidence," said Richard Correia, Head of MoneyLion at Gen.
The Holiday Heist Giveaway is inspired by the idea that no one should have to rob a bank to afford Christmas. The giveaway offers a timely opportunity with a chance to offset overspending and holiday debt by helping people enjoy the season without financial regret.
How to Enter:
- New to MoneyLion? Visit moneylion.com/HolidayHeist, create an account, and you're automatically entered.
- Already a member? Log in on the app or website and click the Holiday Heist Entry button for your Initial Entry.
Starting today, participants can also earn up to two additional entries per day by liking and commenting on the Holiday Heist announcement card in the MoneyLion Discover feed.
Enter now at moneylion.com/HolidayHeist and follow MoneyLion on TikTok, X, and Instagram for updates, behind-the-scenes content, and winner announcements.
Giveaway runs from December 1, 2025 at 12:00 p.m. ET through January 24, 2026 at 11:59:59 p.m. ET with 50 winners each receiving
No purchase or deposit is required. One Initial Entry per person; additional daily engagement entries are optional. No purchase or deposit is required to win — the Giveaway is completely free to enter nationwide (
About MoneyLion
MoneyLion is a leading financial technology platform and part of Gen (NASDAQ: GEN), a global company dedicated to powering Digital Freedom with a family of trusted consumer brands. MoneyLion powers the next generation of personalized products, content, and marketplace technology through its top-rated consumer finance super app, premier embedded finance platform for enterprise businesses, and world-class media arm. Consumers gain control of their finances with an innovative suite of products to save, borrow, spend, and invest, seamlessly integrating the best offers and content from MoneyLion and its 1,300+ enterprise partners into one unified experience. Its mission is to give everyone the power to make their best financial decisions. Learn more at www.moneylion.com.
Media contact:
Malea Lamb-Hall
Gen
press@gendigital.com
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SOURCE Gen Digital Inc.
FAQ
What is MoneyLion's Holiday Heist Giveaway (GEN) and when does it run?
How much does each Holiday Heist Giveaway winner receive from MoneyLion (GEN)?
How do new users enter the MoneyLion (GEN) Holiday Heist Giveaway?
Can existing MoneyLion (GEN) members enter the Holiday Heist Giveaway and earn extra entries?
Is a purchase or deposit required to enter the MoneyLion (GEN) Holiday Heist Giveaway?
Where will MoneyLion (GEN) announce Holiday Heist winners and updates?
