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You'd Better Watch Out: Avast Launches Animated Series to Help People Outsmart "Scam-mas" Tricksters

Avast (NASDAQ: GEN) launched a new animated YouTube series, "The Twelve Days of Scam-mas", to teach holiday scam awareness from December 1–12, 2025.

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Avast (NASDAQ: GEN) launched a new animated YouTube series, "The Twelve Days of Scam-mas", to teach holiday scam awareness from December 1–12, 2025. Avast will publish a new one-minute episode each day at 2:00 p.m. PT / 5:00 p.m. ET, using festive stories and a character named Deceivus to illustrate common seasonal scams.

Gen researchers say attacks from fake online shopping sites more than doubled last holiday season and Gen blocked over 1.26 million fake ads; nearly one-third of Americans reported being targeted by a holiday scam. The series is based on Gen's threat intelligence and aims to make safety tips accessible for families to share and discuss.

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Argus Dec 1 session
-0.34% close to close Open Argus
Details

News Market Reaction – GEN

On Dec 1, the day this news came out, GEN closed 0.34% below the previous close.

Data tracked by StockTitan Argus for the Dec 1 session.

Market Context

This announcement highlights GEN’s use of Avast’s Scam‑mas series to raise holiday scam awareness fr...
Analysis

This announcement highlights GEN’s use of Avast’s Scam‑mas series to raise holiday scam awareness from December 1–12, 2025 with daily one‑minute episodes. It draws on Gen’s data showing over 1.26 million fake ads blocked and nearly one‑third of Americans targeted by holiday scams. In context with recent browser and cyber‑safety initiatives, this underscores a consumer-education focus. Observers may watch engagement with the series and how it supports GEN’s broader brand positioning.

Key Figures

Episode count: 12 episodes Episode length: 1 minute Daily release time PT: 2 p.m. PT +4 more
Episode count
12 episodes
Animated Scam-mas series runs December 1–12, 2025
Episode length
1 minute
New one-minute animated episode released each day
Daily release time PT
2 p.m. PT
Scam-mas episodes published daily on YouTube
Daily release time ET
5 p.m. ET
Scam-mas episodes published daily on YouTube
Fake ads blocked
1.26 million
Fake ads blocked by Gen last holiday season
Holiday scam targeting
nearly one-third
Share of Americans who say they were targeted by a holiday scam
Attack trend
more than doubled
Attacks from fake online shopping sites vs prior holiday season

Historical Context

5 past events · Latest: Dec 09
5 events
  1. Dec 09

    Cyber outlook report

    24h Move
    +1.1%

    2026 cybersecurity predictions highlighting AI, identity risks, and consumer safety tips.

  2. Dec 05

    Marketing campaign

    24h Move
    +0.4%

    Holiday giveaway campaign aimed at consumer engagement and short-term financial relief.

  3. Dec 04

    Conference appearance

    24h Move
    +0.4%

    CEO and CFO fireside chat at Barclays Global Technology Conference with webcast access.

  4. Dec 02

    Product launch

    24h Move
    -0.1%

    Worldwide free availability of Norton Neo AI-native browser with cyber safety features.

  5. Dec 01

    Brand/education push

    24h Move
    -0.3%

    Launch of Avast "Scam-mas" animated series to promote holiday scam awareness.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

threat intelligence
1 terms
threat intelligence technical
"Each scam Deceivus attempts is grounded in Gen's proprietary threat intelligence"
Threat intelligence is actionable information about cyber risks—who might attack, how they operate, and what systems or data are vulnerable—gathered from monitoring networks, software behavior, and public reports. For investors it matters because strong threat intelligence helps a company prevent disruptions, avoid costly breaches and fines, and protect reputation, much like a weather forecast and neighborhood watch help a community prepare for storms and deter crime.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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New animated YouTube series "The Twelve Days of Scam-mas" makes learning about holiday scams fun, fast and festive

TEMPE, Ariz. and PRAGUE, Dec. 1, 2025 /PRNewswire/ -- Avast, a leader in digital security and privacy and part of Gen (NASDAQ: GEN), is putting a festive spin on scam awareness this year with the launch of "The Twelve Days of Scam-mas." From December 1-12, Avast will debut a new one-minute, colorfully animated episode each day on its YouTube channel.

This new animated series helps people enjoy a safe holiday season by learning how to spot and avoid the threats that peak during this heavy buying period. According to Gen researchers, attacks from fake online shopping sites more than doubled last holiday season and Gen blocked over 1.26 million fake ads. Additionally, nearly one-third of Americans say they were targeted by a scam during the holidays right as people were juggling gift lists, travel plans and inboxes full of holiday noise.

"The holidays are a magical time, but they also bring a surge in scams that can quickly ruin the cheer," said Leyla Bilge, Director of Scam Research Labs for Avast (part of Gen). "With our new 'Scam-mas' series, we're making essential safety tips accessible to all and serving them with a side of holiday cheer. By wrapping real-life lessons in engaging, festive stories, we hope to help families shop, share, and celebrate with confidence."

Inspired by real holiday scams, from fake online shops and spoofed delivery texts to too-good-to-be-true giveaways, every episode highlights a specific seasonal scam tactic. Scam-mas uses simple, memorable storytelling rather than technical jargon, offering families an easy way to learn about online risks and discuss safe digital habits.

The series features Deceivus, a mischievous robot who serves as a playful stand-in for the real-world scammers who exploit emotion, urgency, and trust. Each scam Deceivus attempts is grounded in Gen's proprietary threat intelligence and reflects the top scams its researchers are actively tracking.

Avast invites people everywhere to tune in daily at 2 p.m. PT/5 pm ET as new episodes drop from December 1–12 to learn about the top scams you'd "better watch out" for this holiday season. Sharing the series with friends and family is the perfect way to help keep holiday spirits high and scammers out in the cold.

Subscribe here to watch the Scam-mas playlist and let Avast help guard your holiday cheer.

About Avast: Avast is a leader in digital security and privacy, and part of Gen (NASDAQ: GEN), a global company dedicated to powering Digital Freedom with a family of trusted consumer brands. Avast protects hundreds of millions of users from online threats, for Mobile, PC or Mac, and is top-ranked and certified by VB100, AV-Comparatives, AV-Test, SE Labs and others. Avast is a member of the Coalition Against Stalkerware, No More Ransom and Internet Watch Foundation. Learn more at Avast.com.

Jenna Torluemke
Gen
Press@GenDigital.com 

Cassie Boehmer
Edelman for Gen
cassie.boehmer@edelman.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/youd-better-watch-out-avast-launches-animated-series-to-help-people-outsmart-scam-mas-tricksters-302629120.html

SOURCE Gen Digital Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Avast's "The Twelve Days of Scam-mas" and when does it run for GEN?

It is a daily one-minute animated YouTube series running December 1–12, 2025 to highlight common holiday scams.

When and where will Avast drop new Scam-mas episodes for GEN investors and users?

New episodes post daily at 2:00 p.m. PT / 5:00 p.m. ET on Avast's YouTube channel from December 1–12.

What threat data does Avast cite in the Scam-mas announcement for GEN?

Gen researchers reported fake online shopping site attacks more than doubled last holiday season and Gen blocked over 1.26 million fake ads.

Who is the target audience for Avast's Scam-mas series (GEN)?

The series is aimed at consumers and families to teach simple, nontechnical ways to spot seasonal scams.

What scam types does Avast cover in the Scam-mas episodes for GEN?

Episodes cover fake online shops, spoofed delivery texts, too-good-to-be-true giveaways and other seasonal scam tactics.

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