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Norton Small Business Expands Protection with Dark Web and Social Media Threat Features

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Norton, a division of Gen (NASDAQ: GEN), has expanded its Norton Small Business offering with new Dark Web Monitoring and Social Media Monitoring features to combat rising cyber threats against small businesses. The enhancement comes as data breaches affecting businesses have surged 20% in the last quarter, with small business breach attacks up 50% in 2025.

The Dark Web Monitoring feature now includes eight additional business-specific fields, monitoring company names, Tax ID numbers, and VAT numbers. The Social Media Monitoring feature provides early warnings of account takeover attempts and scam detection for Facebook and Instagram business profiles. These features are available in various regions, with Dark Web Monitoring included in Standard and Premium plans, while Social Media Monitoring is limited to Premium plans in the US and UK.

Norton, divisione di Gen (NASDAQ: GEN), ha ampliato l'offerta Norton Small Business con nuove funzioni di Dark Web Monitoring e Social Media Monitoring per contrastare l'aumento delle minacce informatiche alle piccole imprese. L'aggiornamento arriva mentre le violazioni di dati che coinvolgono le aziende sono cresciute del 20% nell'ultimo trimestre, con gli attacchi alle piccole imprese in aumento del 50% nel 2025.

La funzione Dark Web Monitoring ora include otto campi aggiuntivi specifici per le aziende, tra cui nomi aziendali, numeri di partita IVA e codici fiscali. La funzione Social Media Monitoring offre avvisi precoci su tentativi di takeover degli account e rilevamento di truffe per i profili aziendali di Facebook e Instagram. Le funzioni sono disponibili in varie regioni: il Dark Web Monitoring è incluso nei piani Standard e Premium, mentre il Social Media Monitoring è riservato ai piani Premium negli Stati Uniti e nel Regno Unito.

Norton, una división de Gen (NASDAQ: GEN), ha ampliado su oferta Norton Small Business con nuevas funciones de Dark Web Monitoring y Social Media Monitoring para combatir el aumento de las ciberamenazas dirigidas a pequeñas empresas. La mejora llega en un momento en que las brechas de datos que afectan a empresas han aumentado un 20% en el último trimestre, y los ataques a pequeñas empresas subieron un 50% en 2025.

La función Dark Web Monitoring ahora incorpora ocho campos adicionales específicos para empresas, controlando nombres comerciales, números de identificación fiscal y números de IVA. La función Social Media Monitoring ofrece alertas tempranas sobre intentos de usurpación de cuentas y detección de estafas en perfiles comerciales de Facebook e Instagram. Estas funciones están disponibles en varias regiones: Dark Web Monitoring se incluye en los planes Standard y Premium, mientras que Social Media Monitoring está limitado a los planes Premium en EE. UU. y Reino Unido.

NortonGen (NASDAQ: GEN)의 자회사로, 소규모 기업을 겨냥한 사이버 위협에 대응하기 위해 Norton Small Business 제품에 새로운 다크웹 모니터링소셜 미디어 모니터링 기능을 추가했습니다. 이 개선은 기업을 대상으로 한 데이터 유출이 지난 분기 동안 20% 증가했으며, 2025년 소규모 기업에 대한 침해 공격은 50% 증가한 가운데 이루어졌습니다.

다크웹 모니터링 기능은 이제 회사명, 사업자등록번호 및 VAT 번호 등 기업 전용 항목 8가지를 추가로 모니터링합니다. 소셜 미디어 모니터링은 계정 탈취 시도에 대한 조기 경고와 Facebook 및 Instagram 비즈니스 프로필의 사기 탐지를 제공합니다. 해당 기능은 여러 지역에서 제공되며, 다크웹 모니터링은 Standard 및 Premium 요금제에 포함되어 있고, 소셜 미디어 모니터링은 미국과 영국의 Premium 요금제에 한해 제공됩니다.

Norton, une division de Gen (NASDAQ: GEN), a enrichi son offre Norton Small Business avec de nouvelles fonctionnalités de Dark Web Monitoring et de Social Media Monitoring pour lutter contre la hausse des cybermenaces visant les petites entreprises. Cette amélioration intervient alors que les violations de données touchant des entreprises ont augmenté de 20% le dernier trimestre, les attaques contre les petites entreprises ayant quant à elles progressé de 50% en 2025.

La fonction Dark Web Monitoring inclut désormais huit champs supplémentaires spécifiques aux entreprises, surveillant les noms commerciaux, les numéros d'identification fiscale et les numéros de TVA. La fonction Social Media Monitoring fournit des alertes précoces sur lestentatives de prise de contrôle de comptes et la détection d'escroqueries pour les profils professionnels Facebook et Instagram. Ces fonctionnalités sont disponibles dans plusieurs régions : le Dark Web Monitoring est inclus dans les forfaits Standard et Premium, tandis que le Social Media Monitoring est limité aux forfaits Premium aux États-Unis et au Royaume-Uni.

Norton, eine Sparte von Gen (NASDAQ: GEN), hat sein Norton Small Business-Angebot um neue Funktionen für Dark Web Monitoring und Social Media Monitoring erweitert, um die zunehmenden Cyber-Bedrohungen für kleine Unternehmen zu bekämpfen. Die Erweiterung erfolgt, während Datenverstöße bei Unternehmen im letzten Quartal um 20% gestiegen sind und Angriffe auf kleine Unternehmen im Jahr 2025 um 50% zugenommen haben.

Die Dark Web Monitoring-Funktion umfasst jetzt acht zusätzliche, unternehmensspezifische Felder und überwacht Firmennamen, Steuernummern und Umsatzsteuer-Identifikationsnummern. Die Social Media Monitoring-Funktion bietet Frühwarnungen bei Übernahmeversuchen von Accounts und erkennt Betrugsversuche bei Facebook- und Instagram-Unternehmensprofilen. Die Funktionen sind in verschiedenen Regionen verfügbar: Dark Web Monitoring ist in den Standard- und Premium-Tarifen enthalten, Social Media Monitoring ist in den USA und Großbritannien auf Premium-Tarife beschränkt.

Positive
  • Enhanced protection with 8 new business-specific monitoring fields
  • Expansion of services to combat 50% increase in small business breach attacks
  • Proactive monitoring system providing early warning for cyber threats
  • Geographic expansion across US, Latin America, Europe, Middle East, Africa, and Asia Pacific
Negative
  • Social Media Monitoring limited to only US and UK markets
  • Social Media Monitoring restricted to Premium plan subscribers only

Insights

Gen enhances Norton Small Business with crucial security features amid rising cyber threats, potentially strengthening its competitive position and revenue streams.

Gen's expansion of Norton Small Business with Dark Web Monitoring and Social Media Monitoring capabilities comes at a strategically opportune moment. The cybersecurity landscape for small businesses has deteriorated dramatically, with breach attacks up 50% in 2025 and data breaches increasing 20% in the last quarter alone.

The enhanced product now monitors eight additional business-specific identifiers including Company Name, Tax ID, and VAT numbers on the Dark Web, while also protecting Facebook and Instagram business profiles from account takeovers and scam links. This positions Norton Small Business as a more comprehensive security solution specifically tailored for the small business segment.

What makes this expansion particularly significant is how it addresses an underserved market with growing needs. Small businesses typically lack robust IT departments yet face increasingly sophisticated cyber threats. By focusing on monitoring functions that provide early warnings rather than just reactive protection, Gen is offering preventative security that could reduce costly breaches for clients.

The geographical rollout strategy is notable - Dark Web Monitoring is available globally across Norton's Standard and Premium plans, while Social Media Monitoring is currently limited to Premium subscribers in the US and UK markets, suggesting a phased approach to feature deployment. This likely allows Gen to test market reception and refine the offering before wider release, while potentially driving upgrades to higher-tier subscription plans.

Norton Small Business now helps protect against leaked credentials and account takeovers as breaches impacting businesses surge

TEMPE, Ariz. and PRAGUE, Sept. 4, 2025 /PRNewswire/ -- Norton, a leader in Cyber Safety and part of Gen (NASDAQ: GEN), today announced the expansion of Norton Small Business with new Dark Web Monitoring and Social Media Monitoring features. These features help business owners better safeguard themselves from data breaches, account takeovers, scams, and other digital risks. By providing proactive monitoring and timely alerts for compromised business data and social media threats, Norton is empowering small businesses with the resilience and confidence to thrive in today's complex digital world.

Data breaches impacting businesses are surging, up 20% in the last quarter, and overall breach attacks on small businesses are up over 50% in 2025, as reported in the Gen Q2 Threat report. Today's attackers are buying stolen information on the Dark Web and impersonating a vendor or another business, causing serious financial and reputational damage to very small businesses that don't have the necessary protection.

"Today, small businesses are targets like everyone else and they need the right tools to help protect them from very real threats," said Deval Patel, Head of Small Business at Gen. "A cyber incident can cripple a small business by tarnishing its reputation and draining financial reserves. Thousands of small businesses trust the comprehensiveness of Norton Small Business to help safeguard their data and customers. By adding enhanced Dark Web and Social Media Monitoring alongside our Financial Monitoring feature, we're extending that peace of mind into areas where cyber threats are growing fastest."

Norton's Enhanced Dark Web Monitoring is always on the lookout for signs of danger, alerting business owners at the first glimpse of trouble. Monitoring now includes eight additional business-specific fields, including Company Name, Tax ID number, and VAT numbers. If any of these details are spotted on the Dark Web—where stolen business information changes hands—Norton quickly notifies small businesses so they can spring into action.

Social Media Monitoring provides protection on platforms where reputations are built and conversations happen globally. In the same way weather alerts warn of an incoming storm, this feature gives small businesses early warnings of account takeover attempts, scam links, and suspicious activity on connected Facebook and Instagram business profiles. Protection from such threats is growing in importance: the Q2 Gen threat report reported a huge surge in financial scams from malicious ads and tech support scams originating on Facebook and Instagram.

Dark Web Monitoring is available in Norton Small Business Standard and Premium plans across the US, Latin America, Europe, Middle East, and Africa, and Asia Pacific and Japan. Social Media Monitoring is available in Norton Small Business Premium in the US and UK. For more information, visit https://us.norton.com/products/small-business.

About Norton
Norton is a leader in Cyber Safety, and part of Gen (NASDAQ: GEN), a global company dedicated to powering Digital Freedom with a family of trusted consumer brands. Norton empowers millions of individuals and families with award-winning protection for their devices, online privacy, and identity. Norton products and services are certified by independent testing organizations including AV-TEST, AV-Comparatives, and SE Labs. Norton is a founding member of the Global Anti-Scam Alliance North America Chapter and the Coalition Against Stalkerware. Learn more at Norton.com and GenDigital.com.

Mike Healey

Courtney Rowles

Gen

Edelman for Gen

press@GenDigital.com

 Courtney.Rowles@Edelman.com

 

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SOURCE Gen Digital Inc.

FAQ

What new features did Gen (NASDAQ: GEN) add to Norton Small Business in September 2025?

Gen added two major features: Dark Web Monitoring with eight new business-specific fields and Social Media Monitoring for Facebook and Instagram business profiles.

How much have cyber attacks on small businesses increased in 2025 according to Gen's Q2 report?

According to Gen's Q2 Threat report, breach attacks on small businesses have increased by over 50% in 2025, with overall data breaches up 20% in the last quarter.

Which countries have access to Norton Small Business Dark Web Monitoring?

Dark Web Monitoring is available in Norton Small Business Standard and Premium plans across the US, Latin America, Europe, Middle East, Africa, and Asia Pacific and Japan.

What specific business information does Norton's Dark Web Monitoring track?

Norton's Dark Web Monitoring tracks eight business-specific fields, including Company Name, Tax ID number, and VAT numbers, alerting owners if this information appears on the Dark Web.

What social media platforms does Norton's new monitoring feature protect?

Norton's Social Media Monitoring feature protects connected Facebook and Instagram business profiles from account takeover attempts, scam links, and suspicious activity.
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