Norton Small Business Expands Protection with Dark Web and Social Media Threat Features

Rhea-AI Summary

Norton, a division of Gen (NASDAQ: GEN), has expanded its Norton Small Business offering with new Dark Web Monitoring and Social Media Monitoring features to combat rising cyber threats against small businesses. The enhancement comes as data breaches affecting businesses have surged 20% in the last quarter, with small business breach attacks up 50% in 2025.

The Dark Web Monitoring feature now includes eight additional business-specific fields, monitoring company names, Tax ID numbers, and VAT numbers. The Social Media Monitoring feature provides early warnings of account takeover attempts and scam detection for Facebook and Instagram business profiles. These features are available in various regions, with Dark Web Monitoring included in Standard and Premium plans, while Social Media Monitoring is limited to Premium plans in the US and UK.

Positive

• Enhanced protection with 8 new business-specific monitoring fields
• Expansion of services to combat 50% increase in small business breach attacks
• Proactive monitoring system providing early warning for cyber threats
• Geographic expansion across US, Latin America, Europe, Middle East, Africa, and Asia Pacific

Negative

• Social Media Monitoring limited to only US and UK markets
• Social Media Monitoring restricted to Premium plan subscribers only

Insights

Product Strategy Analyst

Gen enhances Norton Small Business with crucial security features amid rising cyber threats, potentially strengthening its competitive position and revenue streams.

Gen's expansion of Norton Small Business with Dark Web Monitoring and Social Media Monitoring capabilities comes at a strategically opportune moment. The cybersecurity landscape for small businesses has deteriorated dramatically, with breach attacks up 50% in 2025 and data breaches increasing 20% in the last quarter alone.

The enhanced product now monitors eight additional business-specific identifiers including Company Name, Tax ID, and VAT numbers on the Dark Web, while also protecting Facebook and Instagram business profiles from account takeovers and scam links. This positions Norton Small Business as a more comprehensive security solution specifically tailored for the small business segment.

What makes this expansion particularly significant is how it addresses an underserved market with growing needs. Small businesses typically lack robust IT departments yet face increasingly sophisticated cyber threats. By focusing on monitoring functions that provide early warnings rather than just reactive protection, Gen is offering preventative security that could reduce costly breaches for clients.

The geographical rollout strategy is notable - Dark Web Monitoring is available globally across Norton's Standard and Premium plans, while Social Media Monitoring is currently limited to Premium subscribers in the US and UK markets, suggesting a phased approach to feature deployment. This likely allows Gen to test market reception and refine the offering before wider release, while potentially driving upgrades to higher-tier subscription plans.

Norton Small Business now helps protect against leaked credentials and account takeovers as breaches impacting businesses surge

TEMPE, Ariz. and PRAGUE, Sept. 4, 2025 /PRNewswire/ -- Norton, a leader in Cyber Safety and part of Gen (NASDAQ: GEN), today announced the expansion of Norton Small Business with new Dark Web Monitoring and Social Media Monitoring features. These features help business owners better safeguard themselves from data breaches, account takeovers, scams, and other digital risks. By providing proactive monitoring and timely alerts for compromised business data and social media threats, Norton is empowering small businesses with the resilience and confidence to thrive in today's complex digital world.

Data breaches impacting businesses are surging, up 20% in the last quarter, and overall breach attacks on small businesses are up over 50% in 2025, as reported in the Gen Q2 Threat report. Today's attackers are buying stolen information on the Dark Web and impersonating a vendor or another business, causing serious financial and reputational damage to very small businesses that don't have the necessary protection.

"Today, small businesses are targets like everyone else and they need the right tools to help protect them from very real threats," said Deval Patel, Head of Small Business at Gen. "A cyber incident can cripple a small business by tarnishing its reputation and draining financial reserves. Thousands of small businesses trust the comprehensiveness of Norton Small Business to help safeguard their data and customers. By adding enhanced Dark Web and Social Media Monitoring alongside our Financial Monitoring feature, we're extending that peace of mind into areas where cyber threats are growing fastest."

Norton's Enhanced Dark Web Monitoring is always on the lookout for signs of danger, alerting business owners at the first glimpse of trouble. Monitoring now includes eight additional business-specific fields, including Company Name, Tax ID number, and VAT numbers. If any of these details are spotted on the Dark Web—where stolen business information changes hands—Norton quickly notifies small businesses so they can spring into action.

Social Media Monitoring provides protection on platforms where reputations are built and conversations happen globally. In the same way weather alerts warn of an incoming storm, this feature gives small businesses early warnings of account takeover attempts, scam links, and suspicious activity on connected Facebook and Instagram business profiles. Protection from such threats is growing in importance: the Q2 Gen threat report reported a huge surge in financial scams from malicious ads and tech support scams originating on Facebook and Instagram.

Dark Web Monitoring is available in Norton Small Business Standard and Premium plans across the US, Latin America, Europe, Middle East, and Africa, and Asia Pacific and Japan. Social Media Monitoring is available in Norton Small Business Premium in the US and UK. For more information, visit https://us.norton.com/products/small-business.

About Norton
Norton is a leader in Cyber Safety, and part of Gen (NASDAQ: GEN), a global company dedicated to powering Digital Freedom with a family of trusted consumer brands. Norton empowers millions of individuals and families with award-winning protection for their devices, online privacy, and identity. Norton products and services are certified by independent testing organizations including AV-TEST, AV-Comparatives, and SE Labs. Norton is a founding member of the Global Anti-Scam Alliance North America Chapter and the Coalition Against Stalkerware. Learn more at Norton.com and GenDigital.com.

Mike Healey	Courtney Rowles
Gen	Edelman for Gen
press@GenDigital.com	Courtney.Rowles@Edelman.com

 

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SOURCE Gen Digital Inc.

FAQ

What new features did Gen (NASDAQ: GEN) add to Norton Small Business in September 2025?

Gen added two major features: Dark Web Monitoring with eight new business-specific fields and Social Media Monitoring for Facebook and Instagram business profiles.

How much have cyber attacks on small businesses increased in 2025 according to Gen's Q2 report?

According to Gen's Q2 Threat report, breach attacks on small businesses have increased by over 50% in 2025, with overall data breaches up 20% in the last quarter.

Which countries have access to Norton Small Business Dark Web Monitoring?

Dark Web Monitoring is available in Norton Small Business Standard and Premium plans across the US, Latin America, Europe, Middle East, Africa, and Asia Pacific and Japan.

What specific business information does Norton's Dark Web Monitoring track?

Norton's Dark Web Monitoring tracks eight business-specific fields, including Company Name, Tax ID number, and VAT numbers, alerting owners if this information appears on the Dark Web.

What social media platforms does Norton's new monitoring feature protect?

Norton's Social Media Monitoring feature protects connected Facebook and Instagram business profiles from account takeover attempts, scam links, and suspicious activity.