GEN Korean BBQ Launches Retail Product with Pavilions Grocery Store
GEN Restaurant Group (NASDAQ:GENK), owner of GEN Korean BBQ, has announced its entry into retail markets through a partnership with Pavilions Grocery stores. The company will launch ready-to-cook meats in 31 Southern California Pavilions locations, offering four product choices.
CEO David Kim revealed plans for significant expansion, targeting presence in 350 grocery stores across Western states by the first half of 2026. This strategic move represents GEN's first retail venture through its incubator division, aiming to enhance brand awareness beyond its restaurant operations.
GEN Restaurant Group (NASDAQ:GENK), proprietaria di GEN Korean BBQ, ha annunciato il suo ingresso nei mercati al dettaglio mediante una partnership con i negozi Pavilions Grocery. L'azienda lancerà carni pronte da cucinare in 31 punti vendita Pavilions della California del Sud, offrendo quattro scelte di prodotto.
Il CEO David Kim ha rivelato piani di espansione significativi, mirando a una presenza in 350 supermercati nelle regioni occidentali entro la prima metà del 2026. Questa mossa strategica rappresenta la prima iniziativa al dettaglio di GEN attraverso la sua divisione incubator, con l'obiettivo di aumentare la notorietà del marchio oltre le operazioni di ristorazione.
GEN Restaurant Group (NASDAQ:GENK), propietaria de GEN Korean BBQ, ha anunciado su incursión en los mercados minoristas mediante una asociación con las tiendas Pavilions Grocery. La empresa lanzará carnes listas para cocinar en 31 ubicaciones de Pavilions en el sur de California, ofreciendo cuatro opciones de productos.
El CEO David Kim reveló planes de expansión significativos, apuntando a una presencia en 350 tiendas de comestibles en los estados occidentales para la primera mitad de 2026. Este movimiento estratégico representa la primera incursión minorista de GEN a través de su división incubadora, con el objetivo de aumentar el reconocimiento de la marca más allá de sus operaciones de restauración.
GEN Restaurant Group (NASDAQ:GENK)은 GEN Korean BBQ의 소유주이며 Pavilions Grocery 매장과의 파트너십을 통해 소매시장에 진출한다고 발표했습니다. 이 회사는 남부 캘리포니아의 31개 Pavilions 매장에서 조리하기 간편한 육류 제품을 출시하고 네 가지 제품 선택지를 제공할 예정입니다.
CEO David Kim은 2026년 상반기까지 서부 주 전체 350개 식료품점에 진출하는 것을 목표로 하는 대규모 확장 계획을 밝췄습니다. 이 전략적 움직임은 GEN의 인큐베이터 부서를 통한 최초의 소매 벤처로, 레스토랑 운영을 넘어 브랜드 인지도를 높이는 것을 목표로 합니다.
GEN Restaurant Group (NASDAQ:GENK), propriétaire de GEN Korean BBQ, a annoncé son entrée sur les marchés de détail via un partenariat avec les magasins Pavilions Grocery. L'entreprise lancera des viandes prêtes à cuire dans 31 magasins Pavilions du sud de la Californie, offrant quatre choix de produits.
Le PDG David Kim a dévoilé des plans d'expansion significatifs, visant une présence dans 350 épiceries à travers les États de l'Ouest d'ici la première moitié de 2026. Cette démarche stratégique représente la première incursion au détail de GEN via sa division incubatrice, dans le but d'accroître la notoriété de la marque au-delà de ses opérations de restauration.
GEN Restaurant Group (NASDAQ:GENK), Eigentümer von GEN Korean BBQ, hat seine Markteinführung in den Einzelhandel angekündigt, durch eine Partnerschaft mit den Pavilions Grocery-Filialen. Das Unternehmen wird fertige zum Kochen geeignete Fleischwaren in 31 Pavilions-Standorten im Südkalifornien einführen und vier Produktoptionen anbieten.
CEO David Kim enthüllte Pläne für eine signifikante Expansion, mit dem Ziel einer Präsenz in 350 Lebensmittelläden in den westlichen Staaten bis zur ersten Hälfte von 2026. Dieser strategische Schritt markiert GENs erstes Einzelhandelsabenteuer über die Inkubator-Abteilung, mit dem Ziel, die Markenbekanntheit über den Restaurantbetrieb hinaus zu erhöhen.
GEN Restaurant Group (NASDAQ:GENK)، المالكة لـ GEN Korean BBQ، أعلنت عن دخولها إلى أسواق التجزئة من خلال شراكة مع متاجر Pavilions Grocery، ستطلق الشركة لحوماً جاهزة للطهي في 31 فرعاً من Pavilions في جنوب كاليفورنيا، مع أربعة خيارات للمنتجات.
كشف الرئيس التنفيذي David Kim عن خطط توسع كبيرة، تستهدف التواجد في 350 متجر بقالة في الولايات الغربية بحلول النصف الأول من 2026. تمثل هذه الخطوة الاستراتيجية أول مغامرة تجزئة لـGEN من خلال قسم الحاضنة، بهدف تعزيز الوعي بالعلامة التجارية خارج عمليات المطاعم.
GEN Restaurant Group (NASDAQ:GENK)，GEN Korean BBQ 的所有者，宣布通过与 Pavilions Grocery 连锁店的合作进入零售市场。公司将在 南加州的 31 家 Pavilions 店推出可直接烹饪的肉类产品，提供四种产品选项。
首席执行官 David Kim 表示，将在西部州的 350 家杂货店实现显著扩张，目标是在 2026 年上半年前达到覆盖。此举是 GEN 通过其孵化器部门进行的首次零售尝试，旨在提升品牌在餐厅运营之外的知名度。
- Entry into retail market through 31 Pavilions Grocery stores in Southern California
- Planned expansion to 350 grocery stores by H1 2026
- Brand expansion beyond restaurant operations through incubator division
- None.
CERRITOS, Calif., Sept. 15, 2025 (GLOBE NEWSWIRE) -- GEN Restaurant Group, Inc. (“GEN” or the “Company”) (Nasdaq: GENK), owner of GEN Korean BBQ, a fast-growing casual dining concept with an extensive menu and signature “grill at your table” experience, today announced that ready to cook meats will be sold through the Pavilions Grocery stores.
“We are proud to announce the launch of ready to cook meats for sale at Pavilions Grocery Stores in 31 Southern California locations. With four product choices of ready to cook meats, this allows for expansion of our brand awareness through our incubator division,” said David Kim, Chairman and CEO of GEN. “Additionally, we expect to expand to 350 grocery stores in the Western states by the first half of 2026, upon the successful launch of these stores.”
For more information or to find a GEN Korean BBQ near you, visit:
www.genkoreanbbq.com/locations
About GEN Restaurant Group, Inc.
GEN Korean BBQ is one of the largest Asian casual dining restaurant concepts in the United States. Founded in 2011 by two Korean immigrants in Los Angeles, the brand has now grown to 56 company-owned locations where guests serve as their own chefs, preparing meals on embedded grills in the center of each table. The extensive menu consists of traditional Korean and Korean-American food, including high-quality meats, poultry, seafood and mixed vegetables. With its unique culinary experience alongside its modern décor and lively atmosphere, GEN Korean BBQ delivers an engaging and interactive dining experience that appeals to a vast segment of the population. For more information, visit GenKoreanBBQ.com and follow the brand on Facebook and Instagram.
Investor Relations Contact:
Thomas V. Croal
1-562-356-9929
investor@genbbqoffice.com
FAQ
What products is GEN Korean BBQ (GENK) launching at Pavilions stores?
How many Pavilions stores will carry GEN Korean BBQ (GENK) products initially?
What are GEN Korean BBQ's (GENK) expansion plans for retail distribution?
Who is the CEO of GEN Korean BBQ (GENK)?
What is GEN Korean BBQ's (GENK) main business model?
