GEN Korean BBQ Launches Retail Product with Pavilions Grocery Store

Rhea-AI Summary

GEN Restaurant Group (NASDAQ:GENK), owner of GEN Korean BBQ, has announced its entry into retail markets through a partnership with Pavilions Grocery stores. The company will launch ready-to-cook meats in 31 Southern California Pavilions locations, offering four product choices.

CEO David Kim revealed plans for significant expansion, targeting presence in 350 grocery stores across Western states by the first half of 2026. This strategic move represents GEN's first retail venture through its incubator division, aiming to enhance brand awareness beyond its restaurant operations.

Positive

• Entry into retail market through 31 Pavilions Grocery stores in Southern California
• Planned expansion to 350 grocery stores by H1 2026
• Brand expansion beyond restaurant operations through incubator division

Negative

• None.

News Market Reaction

-3.46%

1 alert

-3.46% News Effect

On the day this news was published, GENK declined 3.46%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

CERRITOS, Calif., Sept. 15, 2025 (GLOBE NEWSWIRE) -- GEN Restaurant Group, Inc. (“GEN” or the “Company”) (Nasdaq: GENK), owner of GEN Korean BBQ, a fast-growing casual dining concept with an extensive menu and signature “grill at your table” experience, today announced that ready to cook meats will be sold through the Pavilions Grocery stores.

“We are proud to announce the launch of ready to cook meats for sale at Pavilions Grocery Stores in 31 Southern California locations.   With four product choices of ready to cook meats, this allows for expansion of our brand awareness through our incubator division,” said David Kim, Chairman and CEO of GEN. “Additionally, we expect to expand to 350 grocery stores in the Western states by the first half of 2026, upon the successful launch of these stores.”

For more information or to find a GEN Korean BBQ near you, visit:
www.genkoreanbbq.com/locations

About GEN Restaurant Group, Inc.
​​GEN Korean BBQ is one of the largest Asian casual dining restaurant concepts in the United States. Founded in 2011 by two Korean immigrants in Los Angeles, the brand has now grown to 56 company-owned locations where guests serve as their own chefs, preparing meals on embedded grills in the center of each table. The extensive menu consists of traditional Korean and Korean-American food, including high-quality meats, poultry, seafood and mixed vegetables. With its unique culinary experience alongside its modern décor and lively atmosphere, GEN Korean BBQ delivers an engaging and interactive dining experience that appeals to a vast segment of the population. For more information, visit  GenKoreanBBQ.com  and follow the brand on  Facebook  and Instagram.

Investor Relations Contact:
Thomas V. Croal
1-562-356-9929
investor@genbbqoffice.com

FAQ

What products is GEN Korean BBQ (GENK) launching at Pavilions stores?

GEN Korean BBQ is launching four choices of ready-to-cook meats at Pavilions Grocery stores in Southern California.

How many Pavilions stores will carry GEN Korean BBQ (GENK) products initially?

GEN Korean BBQ products will initially be available in 31 Pavilions locations across Southern California.

What are GEN Korean BBQ's (GENK) expansion plans for retail distribution?

GEN plans to expand its retail presence to 350 grocery stores across Western states by the first half of 2026.

Who is the CEO of GEN Korean BBQ (GENK)?

David Kim serves as the Chairman and CEO of GEN Restaurant Group.

What is GEN Korean BBQ's (GENK) main business model?

GEN Korean BBQ is a fast-growing casual dining concept featuring an extensive menu and signature 'grill at your table' experience.