GEN Korean BBQ Opens 22nd California Location, Second in San Diego

Rhea-AI Summary

GEN Restaurant Group (NASDAQ: GENK) has announced the opening of its second San Diego location in La Jolla, marking its 22nd restaurant in California and the 15th new location in 2025. The new GEN Korean BBQ restaurant, located near the University of California San Diego campus at 4373 La Jolla Village Drive, will serve both local residents and tourists.

The restaurant features the brand's signature "grill at your table" experience and will operate seven days a week, with extended hours on weekends. This expansion represents the company's continued growth strategy in the California market.

Positive

• Opening of 15th new restaurant in 2025 shows strong expansion momentum
• Strategic location near UCSD campus and tourist area in La Jolla

Negative

• None.

CERRITOS, Calif., Sept. 25, 2025 (GLOBE NEWSWIRE) -- GEN Restaurant Group, Inc. (“GEN” or the “Company”) (Nasdaq: GENK), owner of GEN Korean BBQ, a fast-growing casual dining concept with an extensive menu and signature “grill at your table” experience, today announced the opening of its second San Diego, California location in La Jolla.

“ We are excited to keep connecting with our valued guests with the announcement of the opening of our 15^th restaurant this year,” said David Kim, Chairman and CEO of GEN. “Sharing the GEN experience with an additional location in San Diego allows us to reach even more residents and we look forward to introducing them to the unique flavors and value of Korean barbecue.”

Located in the heart of the destination beach neighborhood, La Jolla, the new restaurant is just minutes away from the University of California, San Diego campus. The new GEN Korean BBQ location is poised to serve a diverse mix of local residents and vacation visitors alike.

The new GEN Korean BBQ in San Diego, California is located at 4373 La Jolla Village Drive, Suite G12, San Diego, CA 92122 and is open from 11:30 am to 10:30 pm Monday through Thursdays, Fridays and Saturdays from 11:00 am to 11:30 pm, and Sundays from 11am to 11pm.

For more information or to find a GEN Korean BBQ near you, visit:
www.genkoreanbbq.com/locations

About GEN Restaurant Group, Inc.
​​GEN Korean BBQ is one of the largest Asian casual dining restaurant concepts in the United States. Founded in 2011 by two Korean immigrants in Los Angeles, the brand has now grown to over 56 company-owned locations where guests serve as their own chefs, preparing meals on embedded grills in the center of each table. The extensive menu consists of traditional Korean and Korean-American food, including high-quality meats, poultry, seafood and mixed vegetables. With its unique culinary experience alongside its modern décor and lively atmosphere, GEN Korean BBQ delivers an engaging and interactive dining experience that appeals to a vast segment of the population. For more information, visit GenKoreanBBQ.com and follow the brand on Facebook and Instagram.

Investor Relations Contact:
Tom Croal
GEN Restaurant Group, Inc.
1-562-365-2089
investor@genbbqoffice.com

FAQ

How many GEN Korean BBQ locations are now in California?

GEN Korean BBQ now has 22 locations in California, with this new restaurant marking their second location in San Diego.

Where is the new GEN Korean BBQ located in San Diego?

The new GEN Korean BBQ is located at 4373 La Jolla Village Drive, Suite G12, San Diego, CA 92122, near the University of California, San Diego campus.

What are the hours of operation for GEN Korean BBQ's new La Jolla location?

The restaurant is open Monday-Thursday 11:30am-10:30pm, Friday-Saturday 11:00am-11:30pm, and Sunday 11:00am-11:00pm.

How many restaurants has GENK opened in 2025?

GEN Restaurant Group has opened 15 new restaurants in 2025, with this La Jolla location being their latest addition.