GEN Restaurant Group Secures Purchase Commitments from Approximately 60 to 70 Costco Warehouse Locations Following Successful Northwest Roadshow

GEN Restaurant Group (Nasdaq: GENK), operator of GEN Korean BBQ, completed its first Costco Northwest roadshow and secured purchase commitments from approximately 60–70 Costco warehouses in that region.

Rhea-AI Summary

GEN Restaurant Group (Nasdaq: GENK), operator of GEN Korean BBQ, completed its first Costco Northwest roadshow and secured purchase commitments from approximately 60–70 Costco warehouses in that region.

Together with 40 locations in Southern California and Hawaii, GEN now has commitments from 100+ U.S. Costco warehouses, representing over 16% of Costco’s domestic footprint. The company plans to extend its roadshow to additional regions and expects its products to reach 30–40% of Costco warehouses nationwide. Consumer response exceeded internal and Costco regional expectations, with sales approaching record levels for a Costco roadshow. Northwest warehouses are expected to begin receiving GEN products in freezer sections starting in August.

Positive

• Purchase commitments from approximately 60–70 Northwest Costco warehouses
• Total of 100+ U.S. Costco warehouses now committed
• Coverage exceeds 16% of Costco’s domestic warehouse footprint
• Targeting product placement in 30–40% of Costco warehouses nationwide
• Roadshow sales approached record levels for a Costco event
• Northwest Costco locations expected to receive products starting in August

Negative

• None.

Argus Jun 2 session

+12.06% close to close Open Argus

Details

News Market Reaction – GENK

In the Jun 2 session, GENK gained 12.06%, reflecting a significant positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock surged +12.1% in the session following this news. A strong positive reaction aligns with G...

Analysis

The stock surged +12.1% in the session following this news. A strong positive reaction aligns with GENK’s recent pattern, where expansion and partnership news often coincided with gains, such as the 20.11% move on theme-park distribution and the 8.13% move on the earlier Costco purchase order. The new commitments at more than 100 Costco warehouses and targeted 30%–40% reach expand its CPG channel, though funding flexibility from the $50,000,000 shelf could also influence future equity supply.

Key Figures

Northwest Costco commitments: approximately 60–70 warehouses Existing Costco commitments: 40 warehouses Total Costco commitments: more than 100 warehouses +5 more

Northwest Costco commitments

approximately 60–70 warehouses

Purchase commitments from Northwest Costco roadshow

Existing Costco commitments

40 warehouses

Southern California and Hawaii Costco purchase commitments

Total Costco commitments

more than 100 warehouses

Combined committed U.S. Costco locations

Costco U.S. footprint

approximately 633 warehouses

Total U.S. Costco warehouses cited in release

Current Costco penetration

over 16% of U.S. warehouses

Share of Costco U.S. footprint with GEN commitments

Target Costco reach

30%–40% of warehouses

Company expectation for future Costco distribution

Rollout timing

starting in August

Northwest Costco freezer-section availability for GEN products

Costco roadshow performance

approached record sales levels

Sales during initial Northwest Costco roadshow events

Historical Context

5 past events · Latest: May 29

5 events

1. May 29

   New restaurant opening

   24h Move

   -1.4%

   Opened 13th Texas GEN Korean BBQ location in McAllen.

2. May 13

   Retail expansion deal

   24h Move

   +8.1%

   Secured first direct Costco purchase order for ~40 warehouses.

3. May 07

   Earnings call scheduling

   24h Move

   +2.6%

   Announced Q1 2026 results conference call on May 14.

4. May 07

   Roadshow launch

   24h Move

   +0.4%

   Launched two-month Costco roadshow for ready-to-cook meats.

5. May 06

   Venue partnership

   24h Move

   +20.1%

   Expanded GEN Korean BBQ food into major Southern California theme parks.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

roadshow

1 terms

roadshow financial

"successful completion of its first Costco roadshow across the Northwest"

A roadshow is a series of presentations and meetings where a company's executives travel to meet potential investors and explain the business, strategy, and financial outlook before a stock offering or major fundraising. It matters to investors because it gives direct access to management’s plans and tone, helps gauge demand and pricing for the shares, and can reveal confidence or concerns that affect how much and at what price people are willing to invest—like watching a product demo before deciding to buy.

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CERRITOS, Calif., June 02, 2026 (GLOBE NEWSWIRE) -- GEN Restaurant Group, Inc. (“GEN” or the “Company”) (Nasdaq: GENK), operator of GEN Korean BBQ, the largest full-service Korean BBQ restaurant chain in the United States, today announced the successful completion of its first Costco roadshow across the Northwest. Following the very strong performance of the roadshow, GEN has secured purchase commitments from approximately 60 to 70 Costco warehouse locations throughout the Northwest. Together with the 40 warehouse locations across Southern California and Hawaii that have already committed, GEN now has purchase commitments from more than 100 of the approximately 633 Costco warehouse locations in the United States, or over 16% of the chain’s domestic footprint. As part of its broader retail distribution strategy, GEN is continuing the roadshow program into additional regions, where it is confident it will see the same strong results. The Company expects its products will reach at least 30% to 40% of all Costco warehouse locations nationwide.

Consumer reception during the first series of events significantly exceeded the Company’s internal expectations. Sales approached record levels for a Costco roadshow, surpassing even the expectations of Costco’s regional team. The Company believes existing recognition of the GEN Korean BBQ brand drove much of this demand and is a primary driver of the early success and growth of its CPG business.

The approximately 60 to 70 Northwest warehouse locations are expected to begin receiving GEN products in Costco freezer sections starting in August.

“The level of response during the initial roadshow surprised us and reinforced our confidence in the strength of the GEN brand. Costco members already know who we are, and that recognition is translating directly into sales as we expand our retail business,” said David Kim, Chairman and Chief Executive Officer of GEN.

GEN’s ready-to-cook marinated meats are prepared using the same recipes and quality standards featured across the Company’s restaurant operations, offering consumers a convenient way to recreate the GEN Korean BBQ experience at home.

For more information or to locate a GEN Korean BBQ restaurant, visit www.genkoreanbbq.com. 

About GEN Restaurant Group, Inc.

GEN Restaurant Group (Nasdaq: GENK) owns and operates GEN Korean BBQ, a full-service Korean BBQ dining concept with 50+ locations across the United States. The Company is engaged in expanding its brand through retail, consumer packaged goods, and experiential channels.

Investor Relations Contact:

Thomas V. Croal
1-562-356-9929
investor@genbbqoffice.com  

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did GENK announce about Costco purchase commitments on June 2, 2026?

GEN Restaurant Group announced new Costco purchase commitments covering approximately 60–70 Northwest warehouses. According to GEN, combined with prior agreements in Southern California and Hawaii, more than 100 U.S. Costco locations have now committed to carry its ready-to-cook Korean BBQ products.

How many Costco warehouses will carry GEN Restaurant Group (GENK) products?

GEN expects its products in more than 100 U.S. Costco warehouses based on current commitments. According to GEN, this includes approximately 60–70 locations in the Northwest plus 40 warehouses across Southern California and Hawaii, exceeding 16% of Costco’s domestic footprint.

When will GENK products reach Northwest Costco freezer sections?

GEN products are expected to reach Northwest Costco freezer sections starting in August. According to GEN, the approximately 60–70 Northwest warehouse locations that made purchase commitments following the roadshow should begin receiving its ready-to-cook marinated meats in their freezer sections at that time.

What Costco footprint does GEN Restaurant Group (GENK) aim to reach nationwide?

GEN aims to place its products in 30–40% of Costco warehouses across the United States. According to GEN, this goal builds on current commitments from more than 100 warehouses, representing over 16% of Costco’s domestic locations, with further regional roadshows planned.

How did consumers respond to GENK’s initial Costco Northwest roadshow?

Consumer response to GEN’s initial Costco Northwest roadshow significantly exceeded internal expectations. According to GEN, sales approached record levels for a Costco roadshow and even surpassed expectations of Costco’s regional team, highlighting strong recognition and demand for the GEN Korean BBQ brand.

What products is GEN Restaurant Group (GENK) selling through Costco warehouses?

GEN is selling ready-to-cook marinated meats based on its restaurant recipes through Costco warehouses. According to GEN, these products use the same quality standards as its GEN Korean BBQ locations, allowing consumers to recreate the in-restaurant experience conveniently at home.