A Smarter Way to Pay: Giftify’s CardCash Launches Buy Now, Pay Later with ZIP
Giftify (NASDAQ: GIFT) has announced that its CardCash.com platform is integrating Buy Now, Pay Later (BNPL) payment options through a partnership with Zip Co. (ASX: ZIP). This integration allows customers to split gift card purchases into installments at checkout, with potential savings of up to 35% on everyday brands.
The new payment option aims to enhance accessibility and flexibility for customers, particularly targeting Millennials and Gen Z consumers seeking alternatives to traditional credit during periods of inflation and economic uncertainty. The BNPL feature is now live and available to eligible shoppers, seamlessly integrated into the CardCash checkout process.
Giftify (NASDAQ: GIFT) ha annunciato che la sua piattaforma CardCash.com sta integrando le opzioni di pagamento Compra Ora, Paga Dopo (BNPL) grazie a una collaborazione con Zip Co. (ASX: ZIP). Questa integrazione permette ai clienti di suddividere gli acquisti di carte regalo in comode rate al momento del checkout, con potenziali risparmi fino al 35% su marchi di uso quotidiano.
La nuova opzione di pagamento mira a migliorare l'accessibilità e la flessibilità per i clienti, rivolgendosi in particolare ai Millennials e alla Generazione Z che cercano alternative al credito tradizionale in periodi di inflazione e incertezza economica. La funzione BNPL è ora attiva e disponibile per gli acquirenti idonei, integrata senza soluzione di continuità nel processo di checkout di CardCash.
Giftify (NASDAQ: GIFT) ha anunciado que su plataforma CardCash.com está integrando opciones de pago de Compra Ahora, Paga Después (BNPL) mediante una asociación con Zip Co. (ASX: ZIP). Esta integración permite a los clientes dividir las compras de tarjetas de regalo en cuotas durante el pago, con ahorros potenciales de hasta un 35% en marcas cotidianas.
La nueva opción de pago busca mejorar la accesibilidad y flexibilidad para los clientes, enfocándose especialmente en Millennials y consumidores de la Generación Z que buscan alternativas al crédito tradicional durante periodos de inflación e incertidumbre económica. La función BNPL ya está activa y disponible para compradores elegibles, integrada de manera fluida en el proceso de pago de CardCash.
Giftify (NASDAQ: GIFT)는 자사 플랫폼 CardCash.com에 지금 구매, 나중에 결제(BNPL) 결제 옵션을 Zip Co. (ASX: ZIP)와의 파트너십을 통해 통합한다고 발표했습니다. 이 통합으로 고객은 체크아웃 시 선물 카드 구매 금액을 할부로 나눌 수 있으며, 일상 브랜드에서 최대 35%까지 절약할 수 있습니다.
이 새로운 결제 옵션은 특히 인플레이션과 경제 불확실성 시기에 전통적인 신용 대안이 필요한 밀레니얼 세대와 Z세대를 대상으로 접근성과 유연성을 향상시키는 것을 목표로 합니다. BNPL 기능은 현재 활성화되어 적격 구매자에게 제공되며, CardCash 결제 과정에 원활하게 통합되어 있습니다.
Giftify (NASDAQ : GIFT) a annoncé que sa plateforme CardCash.com intègre des options de paiement Achetez Maintenant, Payez Plus Tard (BNPL) grâce à un partenariat avec Zip Co. (ASX : ZIP). Cette intégration permet aux clients de diviser leurs achats de cartes-cadeaux en plusieurs versements lors du paiement, avec des économies potentielles allant jusqu'à 35% sur des marques du quotidien.
Cette nouvelle option de paiement vise à améliorer l'accessibilité et la flexibilité pour les clients, ciblant particulièrement les Millennials et la génération Z qui recherchent des alternatives au crédit traditionnel en période d'inflation et d'incertitude économique. La fonctionnalité BNPL est désormais disponible et intégrée de manière fluide dans le processus de paiement de CardCash pour les acheteurs éligibles.
Giftify (NASDAQ: GIFT) hat bekannt gegeben, dass seine Plattform CardCash.com die Zahlungsmöglichkeit Kaufen Jetzt, Später Bezahlen (BNPL) in Partnerschaft mit Zip Co. (ASX: ZIP) integriert. Diese Integration ermöglicht es Kunden, Geschenkkartenkäufe beim Checkout in Raten zu zahlen und dabei bis zu 35% bei bekannten Marken zu sparen.
Die neue Zahlungsoption soll die Zugänglichkeit und Flexibilität für Kunden verbessern, insbesondere Millennials und die Generation Z ansprechen, die während Zeiten von Inflation und wirtschaftlicher Unsicherheit nach Alternativen zum traditionellen Kredit suchen. Die BNPL-Funktion ist jetzt live und für berechtigte Käufer nahtlos in den CardCash-Checkout-Prozess integriert.
- Integration of BNPL could attract new customer segments, particularly Millennials and Gen Z
- Partnership with established fintech company Zip Co. enhances payment flexibility
- Potential to increase sales by making discounted gift cards more accessible
- Strategic alignment with market trends during inflation and economic uncertainty
- BNPL integration may increase exposure to payment default risks
- Additional operational complexity from managing installment payments
- Potential regulatory scrutiny associated with BNPL services
Insights
Giftify's CardCash partnership with Zip adds BNPL functionality, potentially expanding customer base and increasing transaction volume among younger demographics.
Giftify's integration of Buy Now, Pay Later (BNPL) functionality with Zip on its CardCash platform represents a strategic expansion of payment options that could meaningfully impact its business model. This move directly addresses changing consumer payment preferences, particularly among Millennials and Gen Z who increasingly favor installment-based payment solutions over traditional credit.
The timing is particularly relevant given the current economic climate. With CardCash offering discounts of up to 35% on gift cards from major retailers, the addition of BNPL creates a compelling value proposition: consumers can access immediate discounts while simultaneously spreading payments to manage cash flow – essentially stacking two different forms of financial flexibility.
From a competitive standpoint, this integration positions Giftify to capture market share in the growing intersection between discount gift card marketplaces and alternative payment solutions. The secondary gift card market has shown resilience during economic uncertainty as consumers seek value, and BNPL adoption has accelerated for similar reasons.
The seamless checkout integration mentioned suggests minimal friction in the customer experience, which is critical for conversion optimization. Additionally, by expanding payment accessibility, CardCash can potentially increase both average order values and transaction frequency from customers who previously may have been limited by immediate cash availability.
While the press release doesn't provide specific financial projections, this development aligns with broader industry trends where payment flexibility has demonstrated positive impacts on conversion rates, customer acquisition costs, and repeat purchase behavior – all key metrics for Giftify's marketplace business model.
SCHAUMBURG, IL, May 28, 2025 (GLOBE NEWSWIRE) -- Giftify, Inc. (NASDAQ: GIFT) (the "Company"), the owner and operator of CardCash.com and Restaurant.com, and a leader in the incentives and rewards industry, today announced that CardCash.com (“CardCash”) has launched a Buy Now, Pay Later (BNPL) flexible payment plan option through a new partnership with Zip Co. (ASX: ZIP), a digital financial services company offering innovative and people-centered products. CardCash customers can now split their gift card purchases into easy payments directly at checkout.
The new BNPL integration is designed to make CardCash even more accessible to shoppers who want to save money while maintaining flexibility in how they pay. Buy Now, Pay Later solutions have gained significant popularity in recent years, especially among Millennials and Gen Z consumers seeking alternatives to traditional credit. The BNPL model has seen substantial growth amid inflation and economic uncertainty, as consumers look for ways to better manage their cash flow. By incorporating this payment model, CardCash aims to meet evolving consumer preferences while helping customers maximize savings during periods of financial constraints.
“We’re constantly looking for ways to help our customers get more value from their everyday purchases,” said Carol Rosenblum, Marketing Manager at CardCash. “Adding Buy Now, Pay Later at checkout can help you manage your cash flow without giving up the savings you get from discounted gift cards.”
"This partnership with Zip aligns perfectly with Giftify's strategic vision to expand payment options across our platforms," said Ketan Thakker, CEO of Giftify, Inc. "By incorporating Buy Now, Pay Later functionality into CardCash, we're enhancing the customer experience and providing more flexibility in how people access our discounted gift cards. We believe this additional payment option will help us better serve our customers while strengthening our position in the gift card marketplace."
Seamless Checkout, Smarter Spending
With the Zip BNPL integration, customers can pay for gift cards in installments, directly from the CardCash checkout page. The process is fast, secure, and seamlessly built into the shopping experience. Whether it’s for travel, dining, everyday essentials, or gifting, this new payment option empowers customers to access the CardCash discounts, while enjoying the flexibility to pay over time.
Empowering More Ways to Save
CardCash users save up to
The Zip payment option is now live and available to all eligible shoppers at checkout. To learn more, visit www.cardcash.com.
About Zip
ASX-listed Zip Co Limited (ACN 139 546 428) (ASX: ZIP) is a digital financial services company, offering innovative and people-centered products. Operating in two core markets - Australia and New Zealand (ANZ) and the United States (US), Zip offers access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.
Founded in Australia in 2013, Zip provides fair, flexible and transparent payment options, helping customers to take control of their financial future and helping merchants to grow their businesses.
Eligibility criteria apply. See terms: Zip Loan Terms of Service | Zip Loans to California residents, other than loans through the Zip Pay Anywhere and Zip Web Checkout, are made or arranged pursuant to a California Lenders Law license. Loans through Zip Pay Anywhere and Zip Web Checkout (including any "powered by Zip" loans) are originated by WebBank.
About Giftify, Inc.
Giftify, Inc. is a pioneer in the incentive and rewards industry with a focus on retail, dining & entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com and Restaurant.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales. Its Restaurant.com is the nation’s largest restaurant-focused digital deals brand. Restaurant.com and our Corporate Incentives division connect digital consumers, businesses and communities offering thousands of dining, retail and entertainment deals options nationwide at over 184,000 restaurants and retailers. Restaurant.com prides itself on offering the best deal, every meal. Our gift cards and restaurant certificates allow customers to save at thousands of restaurants across the country with just a few clicks.
For more information, visit: www.giftifyinc.com and www.cardcash.com and https://www.restaurant.com.
Forward-Looking Statements
Press Releases may include forward-looking statements. In particular, the words “believe,” “may,” “could,” “should,” “expect,” “anticipate,” “estimate,” “project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company. Accordingly, you should not place undue reliance on these forward-looking statements. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the company. Statements in this press release that are not historical fact may be deemed forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although Giftify, Inc. believes the expectations reflected in any forward-looking statements are based on reasonable assumptions, Giftify, Inc. is unable to give any assurance that its expectations will be attained. Factors that could cause actual results to differ materially from expectations include the company’s ability identify a suitable business model for the corporation.
Investors Contacts:
IR@giftifyinc.com
FAQ
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