CardCash Increases New Customer Approvals by Over 10% Through Enhanced Fraud Detection Technology
Rhea-AI Summary
Giftify (NASDAQ:GIFT) announced that CardCash.com increased its new customer approval rate by over 10% after enhancements to its proprietary fraud detection system on Oct 27, 2025. The upgrade combines gift-card-specific detection, refined internal data analysis, and granular risk variables.
The system delivers real-time risk assessment that scales with transaction volume, aims to boost first-time customer acquisition while maintaining platform security, and supports expansion into new verticals and customer segments.
Positive
- New customer approvals increased by over 10%
- Real-time risk assessment that scales with transaction volume
- Proprietary fraud tech tailored to gift-card transaction patterns
Negative
- None.
News Market Reaction 4 Alerts
On the day this news was published, GIFT gained 7.87%, reflecting a notable positive market reaction. Argus tracked a peak move of +5.3% during that session. Argus tracked a trough of -4.2% from its starting point during tracking. Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $3M to the company's valuation, bringing the market cap to $37M at that time.
Data tracked by StockTitan Argus on the day of publication.
Strategic improvements to proprietary fraud prevention system drive customer acquisition growth while maintaining platform security
SCHAUMBURG, IL, Oct. 27, 2025 (GLOBE NEWSWIRE) -- Giftify, Inc. (NASDAQ: GIFT) (the "Company"), the owner and operator of CardCash.com, Restaurant.com, and Takeout7.com, and a leader in the incentives and rewards industry, today announced that CardCash.com, its leading platform for buying and selling gift cards, has achieved an over
The gift card secondary marketplace faces unique fraud risks that require specialized detection capabilities. CardCash's previous fraud prevention systems, while effective at minimizing risk, created barriers for legitimate first-time customers seeking to access the platform's savings opportunities. The Company's growth and risk management teams prioritized solving this challenge through a comprehensive overhaul of fraud detection protocols.
The enhanced system leverages the Company’s proprietary fraud detection technology, specifically engineered for gift card transaction patterns, combined with refined internal data analysis and granular risk assessment variables. The technology improvements enable CardCash to differentiate between legitimate customers and potential fraud attempts with greater precision, resulting in improved customer acquisition metrics without compromising platform security.
"This initiative represents a strategic breakthrough in balancing customer acquisition with risk management,” said Tzvi Bell from the Growth team at CardCash. “By implementing more sophisticated risk assessment protocols we’ve opened our platform to more legitimate first-time customers and maintain the security standards required for marketplace integrity.”
The fraud detection enhancement was executed through collaboration between CardCash's growth, research, engineering, and fraud prevention teams. The initiative provides real-time risk assessment capabilities that scale with the platform's growing transaction volume and supports CardCash's expansion into new vertical markets and customer segments.
Ketan Thakker, Chief Executive Officer of Giftify, Inc., commented, "This fraud detection enhancement exemplifies our commitment to operational excellence and sustainable growth. By investing in proprietary technology solutions that address industry-specific challenges, we're creating competitive advantages that support both customer acquisition and risk management objectives. This represents one component of CardCash's broader growth strategy for 2025."
For more information, visit www.cardcash.com
About Giftify, Inc.
Giftify, Inc. is a pioneer in the incentive and rewards industry with a focus on retail, dining & entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com and Restaurant.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales. Restaurant.com is the nation's largest restaurant-focused digital deals brand, connecting digital consumers, businesses and communities by offering thousands of dining, retail and entertainment deal options nationwide at over 184,000 restaurants and retailers.
For more information, visit: www.giftifyinc.com, www.cardcash.com, www.restaurant.com and www.uchoose.cardcash.com.
Forward-Looking Statements
Press Releases may include forward-looking statements. In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company. Accordingly, you should not place undue reliance on these forward-looking statements. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the company. Statements in this press release that are not historical fact may be deemed forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although Giftify, Inc. believes the expectations reflected in any forward-looking statements are based on reasonable assumptions, Giftify, Inc. is unable to give any assurance that its expectations will be attained. Factors that could cause actual results to differ materially from expectations include the company's ability identify a suitable business model for the corporation.
Investors Contacts: IR@giftifyinc.com
FAQ
What change did Giftify (GIFT) announce on October 27, 2025 about CardCash?
How does CardCash's enhanced fraud detection affect new customer acquisition for GIFT?
What technologies underpin CardCash's fraud detection improvement mentioned by GIFT (GIFT)?
Will CardCash's fraud system scale with growth for Giftify (GIFT)?
Does the announcement state a revenue or EPS impact for Giftify (GIFT)?
How does CardCash's fraud upgrade support Giftify's 2025 strategy (GIFT)?
