CardCash Increases New Customer Approvals by Over 10% Through Enhanced Fraud Detection Technology
Giftify (NASDAQ:GIFT) announced that CardCash.com increased its new customer approval rate by over 10% after enhancements to its proprietary fraud detection system on Oct 27, 2025. The upgrade combines gift-card-specific detection, refined internal data analysis, and granular risk variables.
The system delivers real-time risk assessment that scales with transaction volume, aims to boost first-time customer acquisition while maintaining platform security, and supports expansion into new verticals and customer segments.
Giftify (NASDAQ:GIFT) ha annunciato che CardCash.com ha aumentato l'acceptazione dei nuovi clienti di oltre il 10% dopo i miglioramenti al proprio sistema di rilevamento delle frodi proprietario, il 27 ottobre 2025. L'aggiornamento combina rilevamento specifico per gift card, un'analisi interna dei dati più raffinata e variabili di rischio granulari.
Il sistema fornisce una valutazione del rischio in tempo reale che si adatta al volume delle transazioni, punta ad aumentare l'acquisizione di nuovi clienti al primo contatto pur mantenendo la sicurezza della piattaforma e sostiene l'espansione in nuovi settori e segmenti di clientela.
Giftify (NASDAQ:GIFT) anunció que CardCash.com aumentó la tasa de aprobación de nuevos clientes en más del 10% tras mejoras en su sistema de detección de fraudes propietario, el 27 de octubre de 2025. La mejora combina detección específica para tarjetas de regalo, un análisis interno de datos más refinado y variables de riesgo granulares.
El sistema ofrece una evaluación de riesgo en tiempo real que escala con el volumen de transacciones, con el objetivo de impulsar la adquisición de clientes por primera vez sin comprometer la seguridad de la plataforma, y apoyar la expansión hacia nuevas verticales y segmentos de clientes.
Giftify (NASDAQ:GIFT)는 CardCash.com이 자사 고유의 사기 탐지 시스템 개선 이후 신규 고객 승인율을 10% 이상 끌어올렸다고 2025년 10월 27일 발표했다. 업그레이드는 기프트카드 특화 탐지, 개선된 내부 데이터 분석, 세밀한 위험 변수의 조합이다.
이 시스템은 거래량에 따라 확장 가능한 실시간 위험 평가를 제공하며, 1차 고객 확보를 촉진하면서 플랫폼 보안을 유지하고, 새로운 수직 및 고객 세그먼트로의 확장을 지원한다.
Giftify (NASDAQ:GIFT) a annoncé que CardCash.com a augmenté le taux d'acceptation des nouveaux clients de plus de 10% après des améliorations apportées à son système de détection des fraudes propriétaire le 27 octobre 2025. La mise à niveau combine une détection spécifique aux cartes-cadeaux, une analyse interne des données affinée et des variables de risque granulaire.
Le système fournit une évaluation du risque en temps réel qui s'adapte au volume de transactions, vise à augmenter l'acquisition de nouveaux clients dès la première interaction tout en maintenant la sécurité de la plateforme, et soutient l'expansion vers de nouveaux secteurs verticaux et segments de clients.
Giftify (NASDAQ:GIFT) gab bekannt, dass CardCash.com seine Neu-Kunden-Zulassungsquote um über 10% nach Verbesserungen an seinem proprietären Betrugserkennungssystem am 27. Oktober 2025 erhöht hat. Das Upgrade kombiniert kartenspezifische Erkennung, verfeinerte interne Datenanalyse und granulare Risikoparameter.
Das System liefert eine Echtzeit-Risikoabschätzung, die sich mit dem Transaktionsvolumen skaliert, zielt darauf ab, die Erstkundenakquise zu steigern, während die Sicherheit der Plattform gewahrt bleibt, und unterstützt die Expansion in neue vertikale Märkte und Kundensegmente.
Giftify (NASDAQ:GIFT) أعلنت أن CardCash.com زادت معدل موافقة العملاء الجدد بأكثر من 10% بعد تحسينات على نظام كشف الاحتيال المملوك لها في 27 أكتوبر 2025. يجمع التحديث بين الكشف الخاص ببطاقات الهدايا وتحليل البيانات الداخلية المحسّن والمتغيرات الخطرة الدقيقة.
يقدّم النظام تقييم مخاطر فوري يتسع مع حجم المعاملات، ويهدف إلى تعزيز اكتساب العملاء للمرة الأولى مع الحفاظ على أمان المنصة، ويدعم التوسع إلى قطاعات رأسية وأساليب عمل جديدة.
Giftify (NASDAQ:GIFT) 宣布 CardCash.com 在其专有的欺诈检测系统改进后，于2025年10月27日将 新客户批准率提高了超过10%。此次升级将针对礼品卡的检测、更精细的内部数据分析以及细粒度的风险变量结合在一起。
该系统提供可随交易量扩展的实时风险评估，旨在提升首次客户获取，同时保持平台安全，并支持向新的垂直市场和客户群体的扩张。
- New customer approvals increased by over 10%
- Real-time risk assessment that scales with transaction volume
- Proprietary fraud tech tailored to gift-card transaction patterns
- None.
Insights
CardCash reports a >
CardCash combined its proprietary fraud-detection logic with finer-grained internal data and real-time risk scoring to reduce false positives that previously blocked legitimate first-time buyers. The reported result is an increase in the new-customer approval rate of over
The primary dependency is the accuracy and operational rollout of the upgraded models across transaction volume; the company says the system scales and supports expansion into new verticals. Watch adoption metrics and conversion trends over the next quarters in
Strategic improvements to proprietary fraud prevention system drive customer acquisition growth while maintaining platform security
SCHAUMBURG, IL, Oct. 27, 2025 (GLOBE NEWSWIRE) -- Giftify, Inc. (NASDAQ: GIFT) (the "Company"), the owner and operator of CardCash.com, Restaurant.com, and Takeout7.com, and a leader in the incentives and rewards industry, today announced that CardCash.com, its leading platform for buying and selling gift cards, has achieved an over
The gift card secondary marketplace faces unique fraud risks that require specialized detection capabilities. CardCash's previous fraud prevention systems, while effective at minimizing risk, created barriers for legitimate first-time customers seeking to access the platform's savings opportunities. The Company's growth and risk management teams prioritized solving this challenge through a comprehensive overhaul of fraud detection protocols.
The enhanced system leverages the Company’s proprietary fraud detection technology, specifically engineered for gift card transaction patterns, combined with refined internal data analysis and granular risk assessment variables. The technology improvements enable CardCash to differentiate between legitimate customers and potential fraud attempts with greater precision, resulting in improved customer acquisition metrics without compromising platform security.
"This initiative represents a strategic breakthrough in balancing customer acquisition with risk management,” said Tzvi Bell from the Growth team at CardCash. “By implementing more sophisticated risk assessment protocols we’ve opened our platform to more legitimate first-time customers and maintain the security standards required for marketplace integrity.”
The fraud detection enhancement was executed through collaboration between CardCash's growth, research, engineering, and fraud prevention teams. The initiative provides real-time risk assessment capabilities that scale with the platform's growing transaction volume and supports CardCash's expansion into new vertical markets and customer segments.
Ketan Thakker, Chief Executive Officer of Giftify, Inc., commented, "This fraud detection enhancement exemplifies our commitment to operational excellence and sustainable growth. By investing in proprietary technology solutions that address industry-specific challenges, we're creating competitive advantages that support both customer acquisition and risk management objectives. This represents one component of CardCash's broader growth strategy for 2025."
For more information, visit www.cardcash.com
About Giftify, Inc.
Giftify, Inc. is a pioneer in the incentive and rewards industry with a focus on retail, dining & entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com and Restaurant.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales. Restaurant.com is the nation's largest restaurant-focused digital deals brand, connecting digital consumers, businesses and communities by offering thousands of dining, retail and entertainment deal options nationwide at over 184,000 restaurants and retailers.
For more information, visit: www.giftifyinc.com, www.cardcash.com, www.restaurant.com and www.uchoose.cardcash.com.
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Investors Contacts: IR@giftifyinc.com
FAQ
What change did Giftify (GIFT) announce on October 27, 2025 about CardCash?
How does CardCash's enhanced fraud detection affect new customer acquisition for GIFT?
What technologies underpin CardCash's fraud detection improvement mentioned by GIFT (GIFT)?
Will CardCash's fraud system scale with growth for Giftify (GIFT)?
Does the announcement state a revenue or EPS impact for Giftify (GIFT)?
How does CardCash's fraud upgrade support Giftify's 2025 strategy (GIFT)?
