Giftify Successfully Completes Launch of Restaurant.com Membership, Transitioning to Recurring Revenue Model
The transition was completed on schedule using existing resources, with no change required of restaurant partners.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
Giftify (Nasdaq: GIFT) completed Restaurant.com's transition to a membership-based model effective October 27, 2026, introducing recurring subscriptions for customers.
Membership is available to new and existing customers at $14 per month or $99 per year. Active members access participating restaurants' offers without buying them individually, subject to each restaurant's terms. Restaurant.com gift cards purchased by businesses now convert directly into memberships, with membership length determined by card denomination. Certificates purchased before the transition remain valid, do not expire and can be used without becoming a member. Restaurant redemption procedures are unchanged.
How this balance works
Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.
It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.
Rhea-AI Sentiment measures something else, the tone of the wording.
Positive
- Moderate pointMembership subscriptions launched at $14 per month or $99 per year, establishing a recurring revenue model.
- Minor pointBusiness-purchased gift cards now convert into memberships, extending the corporate channel into continuing member relationships.
- Minor pointTransition completed on schedule using existing resources.
Negative
- None.
Key Figures
- Monthly membership price
- $14 per month
- Restaurant.com Membership
- Annual membership price
- $99 per year
- Restaurant.com Membership
Historical Context
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The earlier announcement set October 27 as the start date for the Restaurant.com membership transition.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Memberships now available to all new and existing customers at
Restaurant.com gift cards purchased by businesses now convert directly into membership, extending the Company’s corporate channel into continuing member relationships
Certificates purchased before the transition remain valid and do not expire
SCHAUMBURG, IL, Oct. 29, 2026 (GLOBE NEWSWIRE) -- Giftify, Inc. (Nasdaq: GIFT) (the “Company”), the owner and operator of CardCash.com and Restaurant.com, and a leader in the incentives and rewards industry, today announced that Restaurant.com, the nation’s largest restaurant-focused digital deals brand, has completed its transition to a membership-based model, effective October 27, 2026, as previously announced. Restaurant.com Membership is available now at
Active members can now access offers at participating restaurants without purchasing them individually, subject to each restaurant’s offer terms. Memberships are also available to be purchased as a gift.
Restaurant.com gift cards purchased by businesses for customer acquisition, loyalty programs, market research, employee recognition and customer promotions now convert directly into membership. Membership length will be determined by the denomination of the card provided to the recipient and will scale with value.
How businesses purchase is unchanged, but recipients now enter an ongoing membership relationship with Restaurant.com rather than a single transaction. For Giftify, this extends an established corporate channel into the membership base:
- business purchases now originate continuing member relationships;
- recipients receive access for the full membership term rather than a fixed amount of value to spend down; and
- Giftify gains an additional path to membership growth alongside direct consumer subscriptions.
Certificates purchased before the transition are unaffected and do not expire. Customers may continue to use them whether or not they become members or exchange an unused certificate for account points, which apply as a credit toward a membership. Redemption at participating restaurants is unchanged, and no change was required of restaurant partners.
“When we announced this plan, we said Restaurant.com would move to membership on October 27, and it did,” said Ketan Thakker, Chief Executive Officer of Giftify, Inc. “What we find most compelling is what membership does to the business side of Restaurant.com. Companies have been buying Restaurant.com for their customers and employees for years. Those purchases now begin a continuing relationship with a member rather than ending once the value is spent, which is a stronger benefit for our business customers and a different kind of asset for us.”
“Our goal on day one was that nothing our customers already held would be worth less, and nothing our restaurants do at the table would change,” said Thomas Butt, Chief Technology Officer of Giftify, Inc. “Certificates purchased before the transition keep working and do not expire, redemption works the way it always has, and members now have access to the offers at our participating restaurants for as long as they remain members. The transition was completed on schedule using our existing resources.”
Restaurant.com Membership is available now. For more information, visit www.restaurant.com.
About Giftify, Inc.
Giftify, Inc. (NASDAQ: GIFT) is a pioneer in the incentive and rewards industry with a focus on retail, dining & entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com, Restaurant.com, and Takeout7.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales from over 1,100 retailers. Restaurant.com is the nation’s largest restaurant-focused digital deals brand, connecting digital consumers, businesses and communities by offering thousands of dining, retail and entertainment deal options nationwide at over 184,000 restaurants and retailers. Takeout7 is a restaurant technology company offering comprehensive online ordering solutions and AI-powered digital marketing services.
For more information, visit: www.giftifyinc.com, www.cardcash.com, www.restaurant.com, and www.takeout7.com.
Forward-Looking Statements
Press releases may include forward-looking statements. In particular, the words “believe,” “may,” “could,” “should,” “expect,” “anticipate,” “estimate,” “project,” “propose,” “plan,” “intend,” and similar conditional words and expressions are intended to identify forward-looking statements. Any statements made in this news release about an action, event or development are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company. Accordingly, you should not place undue reliance on these forward-looking statements. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. The forward-looking statements in this press release are made as of the date hereof. The company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the company. Statements in this press release that are not historical fact may be deemed forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although Giftify, Inc. believes the expectations reflected in any forward-looking statements are based on reasonable assumptions, Giftify, Inc. is unable to give any assurance that its expectations will be attained. Factors that could cause actual results to differ materially from expectations include the company’s ability to identify a suitable business model for the corporation.
Investor Contact:
IR@giftifyinc.com
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
How much does Giftify's Restaurant.com membership cost?
Restaurant.com membership costs $14 per month or $99 per year. It is available to new and existing customers, and memberships can also be purchased as gifts.
Can Restaurant.com customers exchange old certificates for membership credit?
Customers can exchange an unused certificate for account points, which apply as a credit toward membership. Certificates purchased before the transition also remain valid without an expiration date and can still be used without becoming a member.