Giftify Announces Conversion of Restaurant.com to Membership-Based Model, Expanding Recurring Revenue Opportunity
Giftify sees an opportunity for attractive margins as the membership base grows, given the offering’s digital nature.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
Giftify (GIFT) will transition Restaurant.com from individual deal purchases to a membership-based model beginning October 27, 2026.
Consumers will be able to choose monthly or annual subscriptions, with ongoing access to available restaurant deals instead of purchasing offers individually. The change moves Restaurant.com from individual transactions toward continuing membership relationships. Giftify intends the model to build recurring revenue, improve revenue visibility and increase customer lifetime value. Its growth approach links a growing member base with a restaurant partner network that makes membership more valuable to diners.
How this balance works
Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.
It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.
Rhea-AI Sentiment measures something else, the tone of the wording.
Hollow bars mark forward-looking points. How the balance works
Positive
- Moderate point. Forward-looking: it has not happened yet and may not happen.Restaurant.com’s planned membership transition beginning October 27, 2026 aims to build a larger recurring revenue base.
- Minor point. Forward-looking: it has not happened yet and may not happen.Membership subscriptions aim to improve revenue visibility for Giftify.
- Minor point. Forward-looking: it has not happened yet and may not happen.Continuing membership relationships aim to increase customer lifetime value.
- Minor point. Forward-looking: it has not happened yet and may not happen.The digital membership offering targets attractive margins as the member base grows.
Negative
- None.
Key Figures
- Membership availability
- October 27, 2026
- Restaurant.com membership model begins
Key Terms
recurring revenue financial
lifetime value financial
AI-generated analysis. How Rhea-AI works. Not financial advice.
Nation’s largest restaurant-focused digital deals brand transitions from individual deal purchases to monthly and annual memberships beginning October 27, 2026
Membership model is designed to create more value for diners, businesses, and restaurant partners
SCHAUMBURG, IL, Oct. 13, 2026 (GLOBE NEWSWIRE) -- Giftify Inc. (NASDAQ: GIFT) (the “Company”), the owner and operator of CardCash.com and Restaurant.com, and a leader in the incentives and rewards industry, today announced that Restaurant.com, the nation’s largest restaurant-focused digital deals brand, is transitioning to a membership-based model beginning October 27, 2026. The new Restaurant.com Membership will offer consumers the choice of subscribing month-to-month or purchasing an annual membership, providing ongoing access to available restaurant deals rather than requiring diners to purchase offers individually.
The new model is designed to create greater value across Restaurant.com’s marketplace. Members can use their subscription to access dining savings repeatedly, helping them realize substantially more value than under a one-deal-at-a-time model.
For Giftify, the transition represents an important evolution in Restaurant.com’s revenue model, moving from individual transactions to an ongoing membership relationship. Membership subscriptions create the opportunity for the Company to:
- build a larger base of recurring revenue;
- improve revenue visibility;
- increase the lifetime value of customer relationships; and
- position the model for attractive margins as the member base grows, given the digital nature of the membership offering.
The membership model is also designed to change how Restaurant.com grows. Each new member adds to a continuing base rather than a single sale. A larger, more engaged member base makes the marketplace more valuable to restaurant partners, and a stronger partner network makes membership more valuable to members. This reinforcing relationship among diners, businesses, and restaurants, supported by more predictable revenue, is how Giftify intends Restaurant.com to grow.
“Membership is an established model across digital consumer and food-delivery services. Restaurant.com is bringing that model to dining deals, and it is the next step in how we build the brand,” said Ketan Thakker, CEO at Giftify. “A continuing relationship with members gives us the opportunity to serve them better over time and to bring restaurants a more engaged audience. We are building Restaurant.com to grow on that foundation.”
Restaurant.com Membership is intended to benefit each of the company’s core constituencies:
- Diners receive ongoing access to dining savings through a flexible monthly or annual subscription.
- Businesses purchasing Restaurant.com gift cards for incentives, loyalty programs, employee recognition, and customer promotions can offer recipients a benefit with meaningfully greater real-world value.
- Restaurant partners gain exposure to a larger, more engaged audience of members, creating additional opportunities to drive visits and incremental foot traffic.
“Restaurant.com has long helped diners discover restaurants and save on great meals,” said Thomas Butt, CTO at Giftify. “The membership model makes that value continuous. Members can choose the plan that works for them and enjoy ongoing opportunities to dine, save, and discover participating restaurants.”
Restaurant.com Membership will be available beginning October 27, 2026.
For more information, visit www.restaurant.com.
About Giftify, Inc.
Giftify, Inc. (NASDAQ: GIFT) is a pioneer in the incentive and rewards industry with a focus on retail, dining & entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com, Restaurant.com, and Takeout7.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales from over 1,100 retailers. Restaurant.com is the nation’s largest restaurant-focused digital deals brand, connecting digital consumers, businesses and communities by offering thousands of dining, retail and entertainment deal options nationwide at over 184,000 restaurants and retailers. Takeout7 is a restaurant technology company offering comprehensive online ordering solutions and AI-powered digital marketing services.
For more information, visit: www.giftifyinc.com , www.cardcash.com , www.restaurant.com , and www.takeout7.com.
Forward-Looking Statements
Press releases may include forward-looking statements. In particular, the words “believe,” “may,” “could,” “should,” “expect,” “anticipate,” “estimate,” “project,” “propose,” “plan,” “intend,” and similar conditional words and expressions are intended to identify forward-looking statements. Any statements made in this news release about an action, event or development are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company. Accordingly, you should not place undue reliance on these forward-looking statements. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. The forward-looking statements in this press release are made as of the date hereof. The company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the company. Statements in this press release that are not historical fact may be deemed forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although Giftify, Inc. believes the expectations reflected in any forward-looking statements are based on reasonable assumptions, Giftify, Inc. is unable to give any assurance that its expectations will be attained. Factors that could cause actual results to differ materially from expectations include the company’s ability to identify a suitable business model for the corporation.
Investor Contact:
IR@giftifyinc.com
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
When does Giftify’s Restaurant.com membership model start, and what subscription options will be available?
Restaurant.com Membership will be available beginning October 27, 2026, with monthly and annual subscription options. Membership will provide ongoing access to available restaurant deals rather than requiring diners to purchase offers individually.