Giftify’s CardCash Deploys AI-Powered Customer Service Tools to Cut Response Times by More Than 90%
CardCash improved support speed without adding headcount or increasing overall staffing costs.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
Giftify (NASDAQ: GIFT) announced that CardCash reduced average customer service response times by more than 90% through AI-assisted and operational improvements.
The support operation handles approximately 5,000 tickets per month. The improvements came without adding headcount or increasing overall staffing costs. An AI-powered system gathers missing information and routes inquiries before agents receive them. CardCash also redistributed existing staffing across the week, set aside time for unresolved inquiries and reviewed response templates. CardCash plans to continue investing in practical AI applications and operational improvements.
How this balance works
Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.
It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.
Rhea-AI Sentiment measures something else, the tone of the wording.
Hollow bars mark forward-looking points. How the balance works
Positive
- Moderate pointAverage customer service response times fell more than 90% through AI-assisted and operational improvements.
- Minor pointNo added headcount or increased overall staffing costs accompanied improvements across approximately 5,000 monthly support tickets.
- Minor point. Forward-looking: it has not happened yet and may not happen.CardCash plans continued investment in practical AI applications and operational improvements to improve efficiency and customer experience.
Negative
- None.
Details
Market Reaction – GIFT
On Oct 1, the day this news came out, the latest delayed price for GIFT is 0.02% above the previous close. Argus tracked a peak move of +1.9% during the session. Our momentum scanner has recorded 2 alerts for this stock so far that day. The latest delayed price is $0.49. Relative volume is exceptionally heavy at 11.3x the average.
Data tracked by StockTitan Argus (15 min delayed). Upgrade to Gold for real-time data.
Key Figures
- Response-time reduction
- More than 90%
- CardCash customer service
- Support volume
- Approximately 5,000 tickets per month
- CardCash customer service operation
- Staffing costs
- No increase
- Customer service improvements
Previous AI Reports
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AI customer-service platform previously cut response times 40% and reduced support email volume 20%.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Customer service improvements come without adding headcount or increasing staffing costs
SCHAUMBURG, IL, Oct. 01, 2026 (GLOBE NEWSWIRE) -- Giftify, Inc. (NASDAQ: GIFT) (the “Company”), the owner and operator of CardCash.com, Restaurant.com, and Takeout7.com, and a leader in the incentives and rewards industry, today announced that CardCash has cut average customer service response times by more than
A key part of the initiative is a dynamic AI-powered customer service system that helps gather the information an agent needs before an inquiry reaches the support team. The system reviews each customer request, identifies information that may be missing and prompts the customer for relevant details. It can also retrieve available account or support information and help route the inquiry to the appropriate team.
This reduces unnecessary back-and-forth between customers and agents and allows the support team to address issues more quickly.
The improvements were led by Abe Nojowitz, Vice President of Operations at CardCash, and extend beyond AI. CardCash reallocated its existing customer service staffing across the week to match customer demand, preventing backlogs and evening out agent workload without adding headcount.
CardCash also carved out dedicated time for agents to follow up on unresolved inquiries, so open issues keep moving toward resolution instead of being overtaken by new requests, and completed a comprehensive review of its customer service macros, responses and templates for accuracy, consistency and efficiency.
“Together, AI and the operational changes we made have cut our response times by more than
"AI is becoming part of how we run this business, and this is one more example of that focus translating into measurable results," said Ketan Thakker, President and Chief Executive Officer of Giftify, Inc. "We continue to look for practical ways to apply AI and other technology across CardCash, and we'll keep investing in the tools that make our operations more efficient as we build long-term value for our shareholders."
CardCash plans to continue investing in practical applications of AI and operational improvements that help its teams work more efficiently while delivering a better customer experience.
About Giftify, Inc.
Giftify, Inc. (NASDAQ: GIFT) is a pioneer in the incentive and rewards industry with a focus on retail, dining, and entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com and Restaurant.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales from over 1,100 retailers. Restaurant.com is the nation’s largest restaurant-focused digital deals brand, connecting digital consumers, businesses, and communities by offering thousands of dining, retail, and entertainment deal options nationwide at over 184,000 restaurants and retailers. For more information, visit www.giftifyinc.com, www.cardcash.com, and www.restaurant.com.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements regarding Giftify’s future financial and operational performance, business strategy, and market position. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected. These risks and uncertainties include, but are not limited to: changes in consumer spending patterns; competition in the gift card and restaurant deals markets; the Company’s ability to maintain and expand relationships with merchants and corporate clients; the Company’s ability to achieve and maintain profitability; the Company’s liquidity and ability to raise additional capital; general economic conditions; and other risks detailed in the Company’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. The Company has identified substantial doubt about its ability to continue as a going concern, as disclosed in the accompanying Form 10-Q; see the Form 10-Q for further detail. The forward-looking statements in this press release are made as of the date hereof, and Giftify undertakes no obligation to update these statements or to explain the reasons why actual results may differ.
Investor Contact: Giftify, Inc. | IR@giftifyinc.com
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
How much did Giftify’s CardCash reduce customer service response times?
CardCash reduced average customer service response times by more than 90% through AI-assisted tools and operational changes. Its support operation handles approximately 5,000 tickets per month, and the improvements came without adding headcount or increasing overall staffing costs.