Giftify Reports 75% Year-to-Date Sales Growth in CardCash.com Affiliate Channel

Rhea-AI Summary

Giftify (NASDAQ: GIFT), owner of CardCash.com, Restaurant.com, and Takeout7.com, reported significant growth in CardCash.com's affiliate marketing channel. The company achieved 75% year-to-date sales growth compared to the previous year, alongside substantial improvements in key metrics.

Notable performance indicators include a 37% increase in affiliate commissions, 130% surge in clicks per impression, 11% improvement in orders per click, and a 51% rise in average order value. The growth is attributed to CardCash's new partnership with Snow Consulting, which has helped optimize affiliate program performance, particularly in the travel sector.

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• Growth potentially driven by economic pressures forcing consumers to be more budget-conscious

New partnership with Snow Consulting fuels significant performance improvements across key metrics

SCHAUMBURG, IL, Aug. 29, 2025 (GLOBE NEWSWIRE) -- Giftify, Inc. (NASDAQ: GIFT) (the "Company"), the owner and operator of CardCash.com, Restaurant.com, and Takeout7.com, and a leader in the incentives and rewards industry, today announced significant year-to-date (YTD) growth in the affiliate marketing channel of CardCash.com, delivering 75% sales growth and substantial improvements across all key performance indicators.

Key year-to-date performance highlights compared to the prior year period:

• Sales increased by 75% compared to prior year period
• Affiliate commissions grew by 37%, reflecting enhanced partner performance
• Clicks per Impression surged by 130%, demonstrating significantly enhanced consumer engagement
• Orders per Click improved by 11%, evidencing higher conversion efficiency
• Average Order Value climbed by 51%, showing greater consumer spend per transaction
  

The strong performance reflects CardCash's intensified focus on performance-driven affiliate partnerships and strategic use of data insights to optimize engagement and conversion rates.

“Our affiliate partners have always been integral to our growth, but this year we've truly prioritized and optimized this channel—and the results speak volumes,” said Carol Rosenblum, Marketing Manager at CardCash.com. “Through focused partnerships and strategic initiatives, we have dramatically improved consumer engagement and affiliate partner performance.”

CardCash recently partnered with Snow Consulting, an established leader in affiliate program management, to expanded affiliate opportunities and optimize program performance. The collaboration has rapidly advanced CardCash’s affiliate network, particularly within the high-growth travel sector where consumers are increasingly seeking cost-effective purchasing options.

“With economic pressures pushing consumers to be more budget-conscious, affiliate marketing is proving to be one of the most resilient and effective growth channels,” said Roger Snow, CEO of Snow Consulting. “CardCash is a perfect example of a brand that understands how to make affiliate partnerships work—not just for the business but for consumers as well. When you align strong performance marketing with genuine savings, you create a win-win scenario that drives sustainable success. The numbers we’re seeing here aren’t just a fluke; they show what happens when brands commit to the long game in affiliate marketing.”

The affiliate channel expansion aligns with broader consumer trends toward budget-conscious purchasing behavior amid ongoing economic pressures. The Company's strategic focus on affiliate marketing complements its broader growth initiatives, including recent expansions into corporate rewards through the uChoose platform and enhanced restaurant technology solutions via the TakeOut7 acquisition.

For more information on CardCash’s affiliate opportunities, please visit [Website Link].

About Giftify, Inc.

Giftify, Inc. is a pioneer in the incentive and rewards industry with a focus on retail, dining & entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com and Restaurant.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales. Restaurant.com is the nation's largest restaurant-focused digital deals brand, connecting digital consumers, businesses and communities by offering thousands of dining, retail and entertainment deal options nationwide at over 184,000 restaurants and retailers.

For more information, visit: www.giftifyinc.com, www.cardcash.com, www.restaurant.com and www.uchoose.cardcash.com.

Forward-Looking Statements

Press Releases may include forward-looking statements. In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company. Accordingly, you should not place undue reliance on these forward-looking statements. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the company. Statements in this press release that are not historical fact may be deemed forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although Giftify, Inc. believes the expectations reflected in any forward-looking statements are based on reasonable assumptions, Giftify, Inc. is unable to give any assurance that its expectations will be attained. Factors that could cause actual results to differ materially from expectations include the company's ability identify a suitable business model for the corporation.

Investors Contacts: IR@giftifyinc.com

FAQ

What is Giftify's (NASDAQ: GIFT) year-to-date sales growth for CardCash.com's affiliate channel in 2025?

Giftify reported a 75% year-to-date sales growth in CardCash.com's affiliate marketing channel compared to the previous year.

How has CardCash.com's average order value changed in 2025?

CardCash.com's average order value increased by 51% year-to-date, indicating higher consumer spending per transaction.

Who is CardCash.com's new affiliate program management partner?

CardCash.com partnered with Snow Consulting, an established leader in affiliate program management, to expand affiliate opportunities and optimize program performance.

What are the key performance improvements in CardCash.com's affiliate channel?

Key improvements include 75% sales growth, 37% growth in affiliate commissions, 130% increase in clicks per impression, 11% improvement in orders per click, and 51% rise in average order value.

What companies does Giftify (NASDAQ: GIFT) own and operate?

Giftify owns and operates CardCash.com, Restaurant.com, and Takeout7.com, positioning itself as a leader in the incentives and rewards industry.