CardCash.com Announces Black Friday Savings Availability, Offering Up to 35% Discounts Across 1,100+ Major Retailers

Rhea-AI Summary

Giftify (NASDAQ: GIFT) announced CardCash.com Black Friday savings available Nov. 28, 2025, offering up to 35% discounts across more than 1,100 major retailers. The platform reported it delivered nearly $150 million in gift cards over the past year, including close to 1 million digital cards, and maintains a 99.5% instant fulfillment rate for digital orders. Recent enhancements to fraud detection improved new customer approval rates by over 10%, and the platform offers a 45-day fraud guarantee. The company positioned CardCash as a value option for budget-conscious consumers during a period of subdued retail spending and elevated price sensitivity.

Positive

• Delivered nearly $150 million in gift cards over the past year
• Processed close to 1 million digital cards in the past year
• 99.5% instant fulfillment rate for digital orders
• Fraud detection improvements raised new customer approval rates by over 10%

Negative

• Retail sales growth remains below consensus, signaling discretionary spending pressure
• Economic budget constraints could limit consumer spend during the holiday season

News Market Reaction

+1.83%

1 alert

+1.83% News Effect

On the day this news was published, GIFT gained 1.83%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Black Friday discount: up to 35% Participating retailers: over 1,100 Gift card volume: nearly $150 million +4 more

7 metrics

Black Friday discount up to 35% Maximum CardCash.com savings across major retailers during Black Friday period

Participating retailers over 1,100 Number of major retailers available through CardCash.com Black Friday offering

Gift card volume nearly $150 million Gift cards delivered via CardCash.com over the past year

Digital cards delivered close to 1 million Digital gift cards delivered via CardCash.com over the past year

Instant fulfillment rate 99.5% Instant fulfillment rate for CardCash.com digital orders

Fraud approval uplift over 10% Increase in new customer approval rates from enhanced fraud detection

Fraud guarantee period 45 days Length of CardCash.com fraud guarantee on qualifying purchases

Market Reality Check

Price: $1.10 Vol: Volume 78,397 is 2.73x th...

high vol

$1.10 Last Close

Volume Volume 78,397 is 2.73x the 20-day average of 28,723, indicating elevated trading interest ahead of this Black Friday update. high

Technical Shares at $1.06 are trading below the 200-day MA of $1.37, reflecting a longer-term downtrend into this announcement.

Peers on Argus

Momentum data flags only SJ with a notable move, down 7.63% without related news...

1 Down

Momentum data flags only SJ with a notable move, down 7.63% without related news, while other peers show mixed, smaller changes. This points to a stock-specific setup for GIFT rather than a coordinated sector move.

Historical Context

5 past events · Latest: Nov 28 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Nov 28	Black Friday promotion	Positive	+1.8%	Announced up to 35% discounted gift cards across 1,100+ major retailers.
Nov 10	Q3 2025 earnings	Positive	+1.8%	Reported higher gross margin and narrower net loss despite lower net sales.
Oct 27	Fraud tech upgrade	Positive	+7.9%	Enhanced fraud detection lifted new customer approval rate by over 10%.
Sep 30	Record platform metrics	Positive	-2.8%	CardCash hit ~$150M gift card volume and 99.5% sub-2-second fulfillment.
Aug 29	Affiliate growth update	Positive	+4.7%	Reported 75% YTD affiliate sales growth and stronger engagement metrics.

Pattern Detected

GIFT has generally responded positively to operational and growth updates, with 4 of the last 5 news items showing price gains, though one strong operating update coincided with a modest decline.

Recent Company History

This announcement continues a series of updates highlighting CardCash.com’s scale and capabilities. Since Aug 29, GIFT has reported strong affiliate-channel growth, record CardCash performance near $150M in gift cards, and a >10% boost in new-customer approvals from fraud tools. The Nov 10 Q3 report showed higher margins but ongoing losses. Today’s Black Friday-focused news re-emphasizes the same themes of operational scale, automation, and value for budget-conscious consumers during a key shopping period.

Market Pulse Summary

This announcement emphasizes CardCash.com’s role in providing up to 35% savings across more than 1,1...

Analysis

This announcement emphasizes CardCash.com’s role in providing up to 35% savings across more than 1,100 retailers during Black Friday, supported by nearly $150M in annual gift card volume, a 99.5% instant digital fulfillment rate, and enhanced fraud tools that lifted approvals by over 10%. In context of recent filings noting tight liquidity and recurring losses, investors may focus on whether this seasonal demand and operational scale translate into sustained margin improvement and reduced funding pressure.

Key Terms

secondary gift card exchange, fraud detection, digital-first model

3 terms

secondary gift card exchange financial

"access to the Company's leading secondary gift card exchange platform"

A secondary gift card exchange is a marketplace where people or businesses buy and sell previously issued gift cards instead of using them at the original store. Think of it like a flea market for gift cards: sellers turn unwanted balances into cash at a discount, while buyers get a bargain or a way to access a store’s credit. Investors watch these platforms because they can generate fees, reveal demand for particular retailers, and carry risks such as fraud, credit exposure, and liability for unused balances.

fraud detection technical

"enhancement to fraud detection systems, which improved new customer approval"

Fraud detection is the set of methods and tools used to spot false, misleading, or illegal financial activity—such as fake transactions, manipulated reports, or identity theft—before it causes major harm. It matters to investors because catching fraud early protects a company’s cash, reputation, and legal standing, much like a smoke detector alerts you to a small fire before it spreads; failures in detection can lead to sudden losses, regulatory fines, and plunging share prices.

digital-first model technical

"Our digital-first model, with instant fulfillment and our 45-day fraud guarantee"

A digital-first model is a business approach that prioritizes online channels, data, and automated tools over physical or manual processes to deliver products and services—think of a retailer that treats its website and apps as its main storefront. Investors care because it usually changes how a company earns and spends money: it can lower operating costs, speed growth, and create recurring digital revenue, but also shifts risks toward technology, data privacy, and platform competition.

AI-generated analysis. Not financial advice.

Discount Gift Card Marketplace Highlights Black Friday Offerings as Consumers Navigate Elevated Prices and Constrained Discretionary Spending

SCHAUMBURG, IL, Nov. 28, 2025 (GLOBE NEWSWIRE) -- Giftify, Inc. (NASDAQ: GIFT) (the "Company"), the owner and operator of CardCash.com, Restaurant.com, and Takeout7.com, and a leader in the incentives and rewards industry, today announced the availability of Black Friday gift card savings through its CardCash.com platform, offering consumers cost-effective shopping solutions with discounts of up to 35% on purchases from over 1,100 major retailers during the Black Friday shopping period.

Recent economic indicators demonstrate continued consumer budget constraints, with retail sales growth below consensus expectations, core retail metrics showing sequential deceleration, and major retailers acknowledging discretionary spending pressure due to economic conditions. These market dynamics are driving increased consumer focus on maximizing purchasing power during the critical holiday shopping season, creating favorable conditions for platforms that deliver immediate, measurable savings on everyday purchases.

CardCash.com's Black Friday offerings provide consumers access to the Company's leading secondary gift card exchange platform, with savings of up to 35% on purchases from over 1,100 major retailers. The platform's value proposition becomes particularly relevant during promotional shopping periods when consumers seek to maximize purchasing power amid constrained budgets. The discount gift card marketplace addresses the dual consumer need for cost savings and brand selection by enabling purchases at preferred retailers while reducing out-of-pocket spending at the point of sale.

The Company's operational capabilities position CardCash to efficiently serve anticipated increased Black Friday shopping activity. The platform delivered nearly $150 million in gift cards over the past year, including close to 1 million digital cards, demonstrating scalable infrastructure capable of handling elevated transaction volumes. CardCash maintains a 99.5% instant fulfillment rate for digital orders, with proprietary automation technology enabling rapid order processing during peak demand periods. The platform's recent enhancement to fraud detection systems, which improved new customer approval rates by over 10%, ensures security standards remain robust while supporting customer acquisition during high-traffic shopping events.

"Economic data clearly shows consumers are more budget-conscious than in prior periods, and Black Friday represents a critical opportunity for CardCash to demonstrate the immediate value our platform provides," said Ketan Thakker, Chief Executive Officer of Giftify, Inc. "Our secondary gift card marketplace directly addresses consumer demand for cost savings without compromising shopping preferences or brand selection. The convergence of promotional Black Friday discounts with our existing gift card savings creates compelling value for consumers seeking to stretch their purchasing power during what remains a challenging economic environment for many households."

Thakker continued, "We've strengthened our operational capabilities to serve increased demand efficiently through recent infrastructure improvements including enhanced fraud detection and automation systems. The same economic pressures impacting traditional retail create opportunities for platforms like CardCash that deliver measurable savings at the point of sale. We expect to see strong consumer engagement as shoppers seek to maximize the value of every dollar spent during the holiday shopping season."

Tom Ochoa, Head of Sales and Business Development at CardCash, added, "The platform's ability to stack discounted gift cards with retailer promotional pricing creates one of the most effective savings strategies available to consumers during Black Friday. Our digital-first model, with instant fulfillment and our 45-day fraud guarantee, aligns with how consumers increasingly prefer to shop while providing the security and convenience they expect. We anticipate strong performance across our retail categories as consumers leverage our marketplace to access preferred brands at reduced costs."

The discount gift card marketplace serves an increasingly important role in the retail ecosystem as consumers seek cost-effective purchasing alternatives during periods of economic uncertainty. Industry trends supporting CardCash's Black Friday opportunity include sustained elevation in gift card usage as a preferred payment method, growing consumer acceptance of secondary marketplaces for everyday shopping, increasing digital adoption for holiday shopping activities, and heightened price sensitivity driving demand for immediate savings solutions.

CardCash.com's Black Friday offerings include access to major retailers across categories including electronics and technology, fashion and apparel, home goods and department stores, toys and entertainment, and travel and hospitality. This breadth of brand selection ensures consumers can access savings across their priority purchase categories while maintaining shopping preferences established with trusted national retailers. The Company expects the Black Friday period to demonstrate continued momentum in the discount gift card marketplace as economic conditions support sustained consumer focus on value-oriented shopping strategies.

About Giftify, Inc.

Giftify, Inc. is a pioneer in the incentive and rewards industry with a focus on retail, dining & entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com, Restaurant.com, and Takeout7.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales from over 1,100 retailers. Restaurant.com is the nation's largest restaurant-focused digital deals brand, connecting digital consumers, businesses and communities by offering thousands of dining, retail and entertainment deal options nationwide at over 184,000 restaurants and retailers. Takeout7 is a restaurant technology company offering comprehensive online ordering solutions and AI-powered digital marketing services.

For more information, visit: www.giftifyinc.com, www.cardcash.com, www.restaurant.com, and www.takeout7.com.

Forward-Looking Statements

Press Releases may include forward-looking statements. In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company. Accordingly, you should not place undue reliance on these forward-looking statements. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the company. Statements in this press release that are not historical fact may be deemed forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although Giftify, Inc. believes the expectations reflected in any forward-looking statements are based on reasonable assumptions, Giftify, Inc. is unable to give any assurance that its expectations will be attained. Factors that could cause actual results to differ materially from expectations include the company's ability identify a suitable business model for the corporation.

Investors Contacts: IR@giftifyinc.com

FAQ

What Black Friday discounts is CardCash.com offering for GIFT on Nov. 28, 2025?

CardCash.com is offering discounts of up to 35% across more than 1,100 retailers during the Black Friday period.

How much transaction volume did CardCash deliver in the past year for GIFT?

CardCash delivered nearly $150 million in gift cards over the past year, including close to 1 million digital cards.

What fulfillment and fraud metrics did Giftify report for CardCash (GIFT)?

CardCash maintains a 99.5% instant fulfillment rate and upgraded fraud detection that improved new customer approval rates by over 10%.

How does CardCash expect Black Friday to affect consumer savings for GIFT customers?

The company says stacking discounted gift cards with retailer promotions can increase immediate savings, helping budget-conscious shoppers stretch spending.

Does CardCash offer buyer protection for GIFT digital card purchases during Black Friday?

Yes; CardCash provides a 45-day fraud guarantee for digital purchases.